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Security report for permutive.com

Permutive · Technology · N/a

Medium risk. 4 critical or high findings in Security headers and SSL/TLS.

Security score

69/100

Risk levelMedium

0–100, higher is better. How it is calculated

Permutive is a technology company specializing in privacy-safe, AI-driven predictive data collaboration. Their platform enables businesses, particularly publishers and advertisers, to leverage data without ID limitations or data transfers, ensuring 100% addressability. The company is positioned as a mature player in the data collaboration market with a focus on privacy and performance. Technically, the website is built on WordPress with modern SEO and analytics tools integrated, including HubSpot and Google Tag Manager. The site is hosted and registered via Cloudflare, ensuring robust infrastructure and SSL security. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though some improvements are recommended such as enabling DNSSEC and publishing explicit security policies. Overall, the website is professional, well-branded, and trustworthy, though it lacks visible contact details and formal privacy and terms documentation on the homepage. The risk level is low, but enhancing transparency and compliance documentation would strengthen trust and security posture.

Scanned

This is an earlier scan of permutive.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching permutive.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
15
Email security
70
DNS health
75
Network security
100
GDPR outside view
88
Average
69

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Permutive operates in the technology sector, offering a B2B SaaS platform focused on predictive data collaboration with privacy-first principles. Their competitive advantage lies in AI-driven analytics without reliance on traditional identifiers, appealing to privacy-conscious clients. The business model centers on providing software solutions to publishers and advertisers, enabling better data utilization and addressability. The company has been established since 2014, indicating market experience and stability. The website reflects a medium-sized enterprise with consistent branding and professional content. The use of HubSpot and OneTrust suggests a mature marketing and compliance approach. No direct partnerships or subsidiaries are identified from the website content. The company targets data-driven businesses seeking privacy-compliant data collaboration solutions.

Security posture

The website demonstrates a good security posture with HTTPS enforced and domain registration status clientTransferProhibited, reducing risk of unauthorized domain transfers. Cookie consent is managed via OneTrust, indicating GDPR awareness. However, the absence of DNSSEC reduces DNS security. No explicit security policies, incident response contacts, or vulnerability disclosure mechanisms are published, which are areas for improvement. No vulnerable libraries or exposed sensitive data were detected in the HTML content. The use of reputable third-party services like Cloudflare and HubSpot adds to security maturity. Overall, the security posture is solid but could be enhanced by publishing formal security documentation and enabling DNSSEC.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Publish a comprehensive privacy policy and terms of service accessible from the homepage.
  3. Add explicit security policy and incident response contact information to improve transparency.
  4. Implement and publish a vulnerability disclosure policy or security.txt file.
  5. Enhance accessibility features and conduct regular security audits to maintain best practices.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Permutive
Description
Permutive powers performance with privacy-safe, AI-driven data collaboration - no ID limitations, no data transfers, and 100% addressability.
Key services
Predictive data collaboration, Privacy-safe data processing, AI-driven analytics, Addressability without ID limitations
Content quality
good
Branding
consistent

Technology

Stack
WordPress CMS, Yoast SEO plugin, jQuery, Google Tag Manager, OneTrust Cookie Consent, HubSpot forms and analytics, Swiper.js, FontAwesome, Weglot (for translations)
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Cookie consent mechanism implemented

Analytics and tracking

Services
HubSpot Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
HubSpot Analytics
Marketing tools
HubSpot forms and analytics, OneTrust cookie consent
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Content is professional and business-focused on predictive data collaboration.
  3. No explicit contact emails or phone numbers found on the homepage HTML content.
  4. Cookie consent is implemented via OneTrust with a visible banner and scripts.
  5. No privacy policy or terms of service links detected in the provided HTML snippet.
  6. Use of modern web technologies and SEO best practices observed.
  7. No security.txt or vulnerability disclosure information found.
  8. No explicit security or incident response policies published on the homepage.
  9. WHOIS data shows domain is well-established and registered with Cloudflare.
  10. No suspicious or malicious indicators found in domain or website content.
Technical notes

Notes

The website is built on WordPress CMS with Yoast SEO plugin, leveraging modern JavaScript libraries such as jQuery and Swiper.js. It integrates marketing and analytics tools including HubSpot and Google Tag Manager, and uses OneTrust for cookie consent management. Hosting and DNS services are provided by Cloudflare, ensuring reliable performance and SSL security. The site shows good mobile optimization and SEO practices. Performance is moderate, with potential for improvement by optimizing resource loading and caching. Accessibility is basic and could be improved. No critical technical vulnerabilities were detected in the provided HTML content. Overall, the technical infrastructure supports a professional and scalable web presence.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 63/100Medium32 findingsView report
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