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Security report for permutive.com

Permutive · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Permutive is a technology company specializing in privacy-first, AI-driven data collaboration platforms designed for publishers, advertisers, agencies, and retail media leaders. Their platform integrates data management, clean room collaboration, and curated audience activation to optimize advertising outcomes without compromising user privacy. The company positions itself as a leader in predictive data collaboration with a strong emphasis on privacy and AI innovation. Technically, the website is built on WordPress, leveraging modern libraries and tools such as Google Tag Manager, Swiper Carousel, and Vimeo for multimedia content. Hosting and DNS services are provided by Cloudflare, ensuring good performance and security. Security posture is solid with HTTPS and domain transfer protections, though improvements are recommended in security headers and DNSSEC implementation. Privacy compliance is evident with a comprehensive privacy policy, but cookie consent mechanisms are lacking. Business credibility is high with consistent branding, detailed service descriptions, and a mature domain age. Overall, the website is professional, secure, and well-optimized, supporting the company's market position as a trusted data collaboration platform.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching permutive.com

This scan found 26 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
15
Email security
70
DNS health
75
Network security
100
GDPR outside view
53
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Permutive operates in the technology and media sectors, offering SaaS solutions that enable data collaboration and audience targeting while maintaining privacy compliance. Their business model focuses on providing AI-enhanced tools for data management and clean room environments, targeting premium publishers and advertisers. The company has established partnerships with over 150 publishers and showcases customer success stories, indicating a strong market presence and growth trajectory. Revenue streams likely include subscription fees for platform access and premium services. The platform's emphasis on privacy and AI-driven insights provides a competitive advantage in a market increasingly focused on data security and regulatory compliance. Strategic observations include the need to enhance transparency around cookie usage and incident response to further build trust.

Security posture

Permutive demonstrates a mature security posture with enforced HTTPS, domain transfer lock, and use of Cloudflare services. However, the absence of DNSSEC and key security headers such as Content-Security-Policy and X-Content-Type-Options presents potential risks. No exposed sensitive data or vulnerable libraries were detected in the website content. The lack of a public vulnerability disclosure policy or security contact channels may limit incident response effectiveness. Compliance with GDPR is supported by a comprehensive privacy policy, but cookie consent mechanisms are insufficient. Overall, the security maturity is good but could be enhanced by implementing recommended headers, DNSSEC, and formal vulnerability disclosure processes.

Recommendations

  1. Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.
  2. Implement a Content-Security-Policy header to mitigate cross-site scripting and related attacks.
  3. Add security headers such as X-Content-Type-Options and Referrer-Policy to improve browser security.
  4. Introduce a visible cookie consent banner/mechanism to comply with privacy regulations and improve transparency.
  5. Publish a vulnerability disclosure policy and provide dedicated security contact channels to enhance incident response readiness.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Permutive
Description
Permutive powers performance with privacy-safe, AI-driven data collaboration - no ID limitations, no data transfers, and 100% addressability. It unifies clean room, curation, and first-party data activation in one privacy-first solution for publishers, advertisers, agencies, and retail media leaders.
Key services
Data Management Platform, Data Clean Room, Curated Audiences
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, Google Tag Manager, jQuery, Swiper Carousel, FontAwesome, Vimeo Player
Frameworks
WordPress
Platforms
Cloudflare
Performance
moderate
Mobile
good
Accessibility
good
SEO
excellent

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager with async loading

Analytics and tracking

Services
Google Analytics (via GTM)
Tracking level
moderate
Privacy practices
basic

Advertising

Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Content is comprehensive and focused on data collaboration and AI-driven advertising solutions.
  3. No direct contact emails or phone numbers found; contact via demo request form only.
  4. No explicit cookie consent mechanism detected despite use of tracking scripts.
  5. Security headers could be improved for enhanced protection.
  6. No visible vulnerability disclosure or incident response information.
  7. WHOIS data supports legitimacy and domain age aligns with business claims.
Technical notes

Notes

The website is built on a WordPress CMS platform, utilizing popular plugins such as Yoast SEO for search optimization and bb-plugin for layout and UI components. It employs modern JavaScript libraries including jQuery and Swiper for interactive elements and Google Tag Manager for analytics and marketing tag management. Hosting and DNS are managed via Cloudflare, providing CDN and security benefits. Performance is moderate with good mobile optimization and accessibility features. The site uses structured data (JSON-LD) for SEO and social media integration. Technical risks include missing DNSSEC and incomplete security header implementation, which should be addressed to reduce attack surface and improve compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 69/100Medium29 findingsView report
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