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Security report for pck.tv

Bitly, Inc. · Technology · United States

Low risk. 3 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

79/100

Risk levelLow

0–100, higher is better. How it is calculated

Bitly, Inc. is a well-established technology company founded in 2003, specializing in branded link management services including URL shortening, QR code generation, and analytics. The company targets businesses and marketers seeking to enhance their digital marketing efforts through custom branded links and data-driven insights. Bitly holds a strong market position as a trusted platform used by major brands worldwide. The website demonstrates a mature technical infrastructure leveraging WordPress CMS, Amazon AWS hosting, Google Tag Manager, and other modern marketing and analytics tools. It is optimized for performance, mobile responsiveness, accessibility, and SEO. Security posture is robust with HTTPS enforcement, domain locking, and compliance certifications such as SOC 2 Type 2, GDPR, and CCPA. However, DNSSEC is not enabled, and some security headers could be improved. Privacy compliance is strong with clear policies and consent mechanisms. Overall, Bitly presents a professional, trustworthy, and secure online presence suitable for enterprise clients.

Scanned

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
85
DNS health
85
Network security
100
GDPR outside view
80
Average
79

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bitly operates a SaaS business model offering subscription and enterprise services focused on link management and marketing analytics. Its competitive advantages include brand recognition, compliance certifications, and a comprehensive feature set including branded links, QR codes, and analytics. The company serves a global customer base primarily in the marketing and technology sectors. Bitly's partnership ecosystem includes integrations with various marketing platforms and APIs. Growth indicators include continuous content updates, accessibility improvements, and active marketing campaigns. The company maintains a consistent brand image and provides extensive resources and support to its users.

Security posture

Bitly exhibits a mature security posture with enforced HTTPS, domain registration protections, and compliance with major privacy regulations. The presence of SOC 2 Type 2 certification and GDPR/CCPA compliance badges indicates strong data protection practices. The website uses cookie consent management via OneTrust and accessibility tools like UserWay. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of DNSSEC and some missing security headers suggest areas for improvement. Incident response contact details and a vulnerability disclosure policy are not explicitly found, which could enhance transparency and readiness.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Implement additional security headers such as Content-Security-Policy and X-Content-Type-Options to mitigate common web attacks.
  3. Publish a security.txt file to provide clear vulnerability disclosure guidelines and contact information.
  4. Add explicit incident response contact channels (e.g., security@ or abuse@ emails) on the website or security center.
  5. Regularly review and audit third-party scripts and integrations to minimize risk from external dependencies.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bitly, Inc.
Description
Bitly provides branded link management services including custom domains, URL shortening, QR codes, and analytics to help businesses grow clicks and engagement.
Key services
URL shortening, Branded links, QR code generation, Analytics, Link management
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Optimizely, ProfitWell, OneTrust, UserWay Accessibility Widget
Frameworks
JointsWP-CSS-master (WordPress theme)
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
excellent
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited and other EPP locks
  • SOC 2 Type 2 compliance
  • Cookie consent mechanism via OneTrust
  • Accessibility compliance

Analytics and tracking

Services
Google Analytics, ProfitWell, Optimizely
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads (AW- IDs)
Tracking pixels
Optimizely, ProfitWell
Marketing tools
ProfitWell, Optimizely, OneTrust
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is business-oriented, targeting marketers and enterprises.
  3. Strong compliance with privacy regulations (GDPR, CCPA).
  4. Use of multiple third-party marketing and analytics tools.
  5. Good accessibility and SEO practices observed.
  6. No suspicious or malicious content detected.
Technical notes

Notes

The website is built on WordPress using a custom theme (JointsWP-CSS-master) and leverages a modern tech stack including Google Tag Manager, Optimizely for experimentation, ProfitWell for subscription analytics, and OneTrust for cookie consent. Hosting is via Amazon Cloudfront CDN with DNS managed by AWS and Google Domains. The site is well-optimized for performance and mobile devices, with excellent accessibility compliance demonstrated by an accessibility report and UserWay widget integration. SEO is strong with proper meta tags, Open Graph data, and structured JSON-LD schema. Technical risks are minimal but include the lack of DNSSEC and some missing security headers. Overall, the infrastructure supports a scalable, secure, and user-friendly experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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