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Security report for parsely.com

Parse.ly · Technology · N/a

Medium risk. 3 critical or high findings in Email security and SSL/TLS.

Security score

75/100

Risk levelMedium

0–100, higher is better. How it is calculated

Parse.ly is a specialized analytics platform focused on empowering newsrooms and content marketers with actionable insights to optimize content strategy and demonstrate ROI. The company is positioned as a trusted partner within the WordPress VIP ecosystem, offering a suite of services including content analytics dashboards, APIs, and data pipelines. The website reflects a mature digital presence with professional design, clear navigation, and comprehensive privacy and cookie consent mechanisms. Technically, the site leverages WordPress VIP hosting, integrates multiple marketing and analytics tools such as HubSpot, Google Analytics, and Drift, and demonstrates good performance and mobile optimization. Security posture is solid with HTTPS enforced and cookie consent implemented, though explicit security headers and published security policies are absent. The WHOIS data is unavailable, which slightly impacts trust but is mitigated by the professional and consistent branding and content. Overall, the site presents a low-risk profile with strong business credibility and technical maturity.

Scanned

This is an earlier scan of parsely.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching parsely.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
42
Security headers
75
Email security
70
DNS health
70
Network security
100
GDPR outside view
95
Average
75

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Parse.ly operates in the technology and media sectors, targeting content creators and marketers who require data-driven insights to improve content performance. Its SaaS business model focuses on subscription-based analytics services integrated deeply with WordPress VIP, indicating a strategic partnership ecosystem. The company emphasizes ease of use and accessibility of analytics to non-technical users, positioning itself competitively against general analytics tools like Google Analytics. The presence of customer testimonials and integration with recognized platforms enhances its market credibility. No direct revenue or founding year data was found, but the site’s content and partnerships suggest a medium-sized, established company.

Security posture

The website demonstrates a good security posture with HTTPS enabled and a robust cookie consent mechanism that complies with GDPR. However, the absence of explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options reduces the overall security hardening. No vulnerabilities or exposed sensitive data were detected in the content. The lack of published security policies, incident response contacts, or vulnerability disclosure programs indicates room for improvement in transparency and readiness. Overall, the security maturity is moderate to good but could benefit from formalized policies and enhanced header configurations.

Recommendations

  1. Implement and publish a comprehensive security policy and incident response plan on the website.
  2. Add security headers including CSP, HSTS, and X-Frame-Options to enhance protection against common web attacks.
  3. Establish a vulnerability disclosure program and publish security.txt to improve transparency and community trust.
  4. Provide clear and accessible contact information for security and general inquiries to improve business credibility.
  5. Regularly audit third-party scripts and dependencies to ensure no vulnerable libraries are in use.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Parse.ly
Description
Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.
Key services
Content Analytics Dashboard, Content Conversion Engine, Content API for Developers, Data Pipeline for Analysts, Content Management System integration
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, HubSpot, Google Tag Manager, Google Analytics, CookieYes Consent Management, Segment, Drift Chat, Spotify embeds, YouTube embeds
Frameworks
WordPress VIP
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism implemented
  • No exposed sensitive data detected

Analytics and tracking

Services
Google Analytics, HubSpot, Parse.ly Analytics, Segment
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
DoubleClick, Casale Media, BidSwitch
Tracking pixels
HubSpot, Facebook Pixel
Marketing tools
HubSpot, Drift, Segment
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong focus on content analytics for newsrooms and marketers.
  3. Comprehensive cookie consent and privacy mechanisms implemented.
  4. Use of multiple third-party marketing and analytics tools.
  5. No contact emails or phone numbers explicitly listed on homepage content.
  6. No explicit terms of service page detected.
  7. WHOIS data for domain is missing or unavailable, possibly due to subdomain usage or privacy protection.
  8. No security.txt or vulnerability disclosure information found.
Technical notes

Notes

The website is built on WordPress VIP, leveraging a modern tech stack including HubSpot, Google Tag Manager, Segment, and Drift for marketing and analytics. The site is well-optimized for performance and mobile responsiveness, with valid HTML and comprehensive SEO metadata including Open Graph and JSON-LD structured data. Cookie consent is managed via CookieYes, indicating attention to privacy compliance. The hosting environment and integrations suggest a scalable and enterprise-grade infrastructure. Technical risks are minimal, with recommendations focusing on security header enhancements and formal policy publication to reduce potential attack surface and improve compliance posture.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 75/100 −3Medium30 findingsView report
  2. 78/100 +12Low28 findingsView report
  3. 66/100Medium27 findingsView report
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