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Security report for metadata.io

metadata.io · Technology · United States

Low risk. 4 critical or high findings in Security headers and SSL/TLS.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

metadata.io is a US-based technology company specializing in AI-powered B2B marketing automation and ad campaign optimization. Their platform automates paid campaigns across major channels like LinkedIn, Google, and Meta, leveraging patented audience targeting and AI agents to drive revenue growth. The company has established a solid market position as an innovative SaaS provider in the marketing technology sector, founded in 2015. Technically, the website is built on WordPress with Elementor and integrates multiple modern marketing and analytics tools including Google Analytics, Hotjar, and various social media pixels. The site demonstrates good SEO, mobile optimization, and user experience. Security posture is good with HTTPS enforced and cookie consent implemented, though some security headers could be improved and DNSSEC is not enabled. No critical vulnerabilities or exposed sensitive data were found. Overall, metadata.io presents a professional and trustworthy digital presence aligned with its business goals.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching metadata.io

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
25
Email security
80
DNS health
90
Network security
100
GDPR outside view
88
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company targets B2B marketers and enterprises seeking to automate and optimize their paid advertising campaigns using AI. Their business model is SaaS-based, offering products like Metadata Campaigns and Metadata Audiences. The platform's patented audience targeting and AI agents provide competitive advantages. The website reflects a medium-sized enterprise with consistent branding and professional content. The extensive use of third-party marketing and tracking tools indicates a mature digital marketing strategy. No direct contact emails or phone numbers are publicly listed, relying instead on contact forms. The domain age and privacy-protected WHOIS registration are typical for tech companies, supporting legitimacy. No suspicious domains or partners were identified.

Security posture

The website enforces HTTPS and uses clientDeleteProhibited domain status to prevent unauthorized changes. Cookie consent is managed via CookiePro, indicating GDPR compliance. Multiple tracking and marketing scripts are loaded, which increases the attack surface but no vulnerable libraries or exposed credentials were detected. Security headers like CSP, X-Frame-Options, and X-Content-Type-Options are not explicitly detected and should be implemented to enhance security. No published security policy or incident response contacts were found, representing an area for improvement. DNSSEC is not enabled, which could be a risk for DNS spoofing. Overall, the security posture is good but could be strengthened with additional headers and transparency.

Recommendations

  1. Enable DNSSEC to protect DNS integrity.
  2. Implement comprehensive security headers including CSP, X-Frame-Options, and X-Content-Type-Options.
  3. Publish a dedicated security policy and incident response contact information.
  4. Add a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Review and minimize third-party tracking scripts to reduce attack surface and improve privacy.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
metadata.io
Description
Automate B2B ad campaigns with AI-powered targeting, bidding & testing across LinkedIn, Google, Meta & more — from clicks to revenue.
Key services
Metadata Campaigns - paid campaign automation, Metadata Audiences - patented audience targeting, AI Agents for campaign optimization
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, Bootstrap 5, jQuery, Google Analytics, Hotjar, Facebook Pixel, LinkedIn Insight Tag, Quora Pixel, Twitter Universal Website Tag, Apollo Tracker, Reactful
Frameworks
WordPress, Elementor
Platforms
AWS (DNS via AWS Route53)
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • ClientDeleteProhibited domain status
  • Cookie consent banner implemented

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Hotjar, Leadfeeder, Apollo, Reactful
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Quora Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Quora Pixel, Hotjar, Leadfeeder, Apollo Tracker, Reactful
Marketing tools
HubSpot (forms and analytics), CookiePro (cookie consent), Hotjar (behavior analytics), Leadfeeder (lead tracking), Apollo (website tracking), Reactful (visitor analytics)
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website uses modern marketing and analytics technologies.
  2. Strong focus on AI-driven B2B marketing automation.
  3. Comprehensive cookie consent and privacy mechanisms.
  4. No exposed sensitive data or security issues detected.
  5. Domain registration is privacy protected but legitimate.
  6. No direct contact emails or phone numbers publicly listed.
  7. Multiple third-party marketing and tracking scripts used.
Technical notes

Notes

The website is built on WordPress with Elementor, leveraging Bootstrap 5 and jQuery for frontend components. It uses AWS DNS services and integrates numerous marketing and analytics tools such as Google Analytics, Hotjar, Facebook Pixel, LinkedIn Insight Tag, and others. Performance is moderate with good mobile optimization and SEO practices. The site uses modern fonts and responsive design. Some technical debt is indicated by multiple repeated script inclusions and extensive third-party dependencies. Opportunities exist to optimize loading times and improve accessibility features. The infrastructure is typical for a SaaS marketing platform with a focus on user engagement and data-driven marketing.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100 +3Low26 findingsView report
  2. 73/100Medium25 findingsView report
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