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Security report for madkudu.com

MadKudu Inc. · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

MadKudu Inc. is a technology company specializing in AI-driven sales prospecting solutions that empower revenue teams to identify and engage high-potential prospects efficiently. The company offers integrations with popular sales platforms such as Salesforce, Gong, and Outreach, providing actionable insights and automation plays to enhance sales workflows. Recently acquired by HG Insights, MadKudu maintains a strong market position with a medium-sized business footprint and a focus on B2B SaaS offerings. Technically, the website demonstrates a modern and performant infrastructure leveraging Amazon Registrar for domain management, Segment for analytics, and custom JavaScript modules. The site is well-optimized for mobile devices, accessible, and SEO-friendly, reflecting a mature digital presence. Hosting appears to be on AWS infrastructure, ensuring reliability and scalability. From a security perspective, the site uses HTTPS and enforces domain status protections but lacks DNSSEC and visible security headers. There is no publicly available privacy policy or terms of service on the main site, though cookie consent mechanisms and legal center links exist, indicating partial compliance efforts. No critical vulnerabilities or exposed sensitive data were detected. Overall, MadKudu's website is professional, trustworthy, and business-focused with a strong brand presence. To enhance security and compliance posture, the company should publish explicit privacy and security policies, enable DNSSEC, and implement additional security headers. These improvements will strengthen user trust and regulatory compliance.

Scanned

This is an earlier scan of madkudu.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching madkudu.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
45
Email security
95
DNS health
90
Network security
100
GDPR outside view
53
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

MadKudu operates in the competitive AI-powered sales enablement market, targeting revenue teams and sales professionals seeking to optimize prospecting efforts. Its business model centers on SaaS subscriptions with integrations into major sales platforms, enabling seamless adoption. The company's acquisition by HG Insights suggests strategic growth and market consolidation. Customer testimonials and case studies highlight measurable pipeline and ARR improvements, reinforcing competitive advantages. The company maintains a professional online presence with consistent branding and trust signals, though direct contact information is limited on the public site. The partnership ecosystem includes integrations with Gong, Salesforce, and Outreach, positioning MadKudu as a key player in sales intelligence technology.

Security posture

MadKudu's security posture is moderate to good. The website enforces HTTPS and domain registration protections, reducing risks of domain hijacking. However, the absence of DNSSEC and security headers such as Content-Security-Policy and Strict-Transport-Security represents areas for improvement. No incident response or vulnerability disclosure information is publicly available, which could hinder transparency and rapid mitigation of security issues. The use of reputable analytics tools like Segment is noted, but privacy compliance is partial due to missing explicit privacy policies. Overall, the security culture appears professional but could benefit from enhanced documentation and technical controls to meet higher compliance standards such as GDPR and NIS2.

Recommendations

  1. Publish a comprehensive privacy policy and terms of service prominently on the website.
  2. Enable DNSSEC on the domain to improve DNS security and integrity.
  3. Implement and expose security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  4. Create and publish a vulnerability disclosure policy and security.txt file to enhance transparency and incident response readiness.
  5. Provide clear contact information for security incidents, including dedicated security or abuse email addresses.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
MadKudu Inc.
Description
MadKudu provides AI-powered solutions that enhance sales prospecting by capturing and aggregating signals to help sellers focus on the right prospects within their existing tools.
Key services
AI prospecting assistant, Salesforce integration, Gong integration, Outreach integration, Automation plays, Account and contact insights
Content quality
excellent
Branding
consistent

Technology

Stack
Segment Analytics, Google Fonts, JavaScript ES Modules, AWS Route 53 DNS, Flock analytics
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced (implied by domain and scripts)
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics and tracking

Services
Segment
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Segment
Marketing tools
Segment, Google Tag Manager (via Segment)
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed with clear branding and consistent messaging.
  2. No explicit privacy policy or terms of service links found on the homepage or footer.
  3. Cookie settings and legal center links present, indicating some compliance efforts.
  4. Multiple customer logos and case studies enhance trustworthiness.
  5. Use of modern analytics and tracking tools like Segment.
  6. No exposed sensitive data or security vulnerabilities detected in HTML content.
  7. No contact emails or phone numbers explicitly listed on the homepage or footer.
  8. No security.txt or vulnerability disclosure information found.
Technical notes

Notes

The website is built with modern web technologies including JavaScript ES modules, Segment analytics, and custom CSS styling with Google Fonts. Hosting and DNS are managed via Amazon Registrar and AWS DNS services, indicating robust infrastructure. The site is mobile-optimized with responsive design and good accessibility features. Performance is fast with asynchronous script loading and minimal blocking resources. No CMS was detected, suggesting a custom or proprietary platform. The technical implementation is solid with opportunities to enhance security headers and DNS configurations. Overall, the technical foundation supports a scalable and user-friendly experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 73/100 +5Medium28 findingsView report
  2. 68/100Medium31 findingsView report
  3. 68/100Medium29 findingsView report
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