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Security report for madkudu.com

MadKudu Inc. · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

MadKudu Inc. is a technology company specializing in AI-driven sales intelligence solutions that empower revenue teams to optimize prospecting and seller workflows. Their platform integrates with popular sales tools such as Salesforce, Gong, and Outreach to provide aggregated signals and insights that enhance sales effectiveness. Recently acquired by HG Insights, MadKudu holds a strong market position with a medium-sized business profile and a focus on B2B SaaS offerings. The website reflects a professional and consistent brand image with good content quality and user experience. Technically, the website employs modern JavaScript libraries and analytics tools including Segment and Amplitude, hosted on AWS infrastructure. The site is mobile-optimized and performs moderately well, though some accessibility features could be improved. Security posture is adequate with HTTPS enforced and domain locks in place, but lacks visible security headers and published security policies. Privacy compliance is partial, with a cookie consent mechanism present but no explicit privacy policy or terms of service clearly linked. Overall, MadKudu's website demonstrates a solid digital maturity level with room for improvement in security transparency and privacy documentation. The domain registration data is consistent and trustworthy, supporting the legitimacy of the business. No critical vulnerabilities or blocking mechanisms were detected, indicating a stable and accessible online presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching madkudu.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
45
Email security
95
DNS health
90
Network security
100
GDPR outside view
53
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

MadKudu operates in the competitive AI-powered sales enablement market, targeting revenue teams and sales organizations seeking to improve prospecting efficiency. Their business model is subscription-based SaaS, leveraging integrations with major sales platforms to embed their AI insights into existing workflows. The recent acquisition by HG Insights suggests strategic growth and market consolidation. Customer testimonials and case studies from reputable companies reinforce their credibility and market traction. The company focuses on delivering actionable intelligence and automation plays to increase pipeline and ARR for clients. Their partnership ecosystem includes major sales and marketing platforms, enhancing their solution's value proposition.

Security posture

MadKudu's security posture is moderate with HTTPS enforced and domain status protections such as clientDeleteProhibited and clientTransferProhibited. However, the absence of DNSSEC and lack of visible security headers (e.g., Content Security Policy, HSTS) indicate areas for enhancement. No explicit security policies or incident response contacts are published, which could hinder transparency and trust in security incident handling. The website does not expose sensitive data or vulnerable libraries based on the provided content. Privacy compliance is partial, with cookie consent implemented but no clear privacy policy. Overall, the security maturity is adequate for a medium-sized SaaS provider but would benefit from formalized policies and improved technical controls.

Recommendations

  1. Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.
  2. Publish a comprehensive privacy policy and terms of service prominently on the website.
  3. Implement and expose security headers such as Content Security Policy, HSTS, X-Frame-Options, and X-Content-Type-Options.
  4. Provide clear contact information for security incidents and incident response procedures.
  5. Enhance accessibility features to improve compliance and user experience for all users.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
MadKudu Inc.
Description
MadKudu provides AI-powered solutions to enhance sales prospecting and seller workflows by aggregating signals and insights to improve targeting and engagement.
Key services
AI Prospecting Assistant, Salesforce integration, Gong integration, Outreach integration, MadKudu MCP for AI agents
Content quality
good
Branding
consistent

Technology

Stack
Segment Analytics, Amplitude, HubSpot Forms, Google Fonts, JavaScript ES Modules
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics and tracking

Services
Segment, Amplitude
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Segment, Amplitude, HubSpot
Marketing tools
Segment, Amplitude, HubSpot
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is business and technology focused, targeting sales and revenue teams.
  3. No explicit privacy policy or terms of service found on main site, but legal center link present.
  4. Cookie consent mechanism is implemented.
  5. Multiple integrations with analytics and marketing tools detected.
  6. No direct contact emails or phone numbers found on the main page.
  7. Security headers and policies are not explicitly visible in the HTML content.
  8. WHOIS data shows domain is well maintained and secured with domain locks.
  9. Website branding and design are consistent and professional.
  10. Social media presence on LinkedIn and YouTube confirmed.
Technical notes

Notes

The website uses a modern tech stack with JavaScript modules, Segment analytics, Amplitude, and HubSpot forms. It is hosted on AWS infrastructure with domain registration via Amazon Registrar. Performance is moderate with good mobile optimization and SEO practices. The site lacks a detected CMS, suggesting a custom or static site build. There is no evidence of technical debt or deprecated libraries in the provided content. Opportunities exist to improve accessibility and security header implementation. The integration of multiple analytics and marketing tools indicates a mature digital marketing approach but requires careful privacy management.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 73/100 +5Medium28 findingsView report
  2. 68/100Medium31 findingsView report
  3. 68/100Medium29 findingsView report
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