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Security report for lumalabs.ai

Luma AI · Technology · Iceland

Medium risk. 3 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

Luma AI is a technology startup founded in 2021 specializing in AI-driven video generation and animation tools. Their flagship products include Ray2, a large-scale video generative model, and Dream Machine, a platform enabling creators to generate and modify videos using AI. The company targets creators, developers, and enterprises seeking next-generation storytelling tools leveraging AI. Their market position is that of an innovative provider with proprietary AI models and a growing presence in the AI creative tools space. Technically, the website is built on a modern stack including Next.js and React, hosted on Vercel, and integrates multiple analytics and marketing tools such as HubSpot, Google Tag Manager, Apollo.io, and social media pixels. The site is fast, mobile-optimized, and SEO-friendly, reflecting a mature digital infrastructure for a startup. From a security perspective, the site enforces HTTPS, employs standard security headers, and uses domain privacy protection. However, it lacks publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms. No critical vulnerabilities or exposures were detected. Privacy compliance is strong with clear privacy and cookie policies and consent mechanisms. Overall, Luma AI presents a professional and trustworthy online presence with strong technical and privacy practices. The absence of direct contact information and security policy details are minor gaps. Strategic recommendations include enabling DNSSEC, publishing security and incident response policies, and adding vulnerability disclosure information to enhance trust and security posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
50
Email security
75
DNS health
75
Network security
100
GDPR outside view
68
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Luma AI operates in the AI technology sector focusing on video generation and animation. Their competitive advantage lies in proprietary AI models (Ray2 and Dream Machine) that enable realistic and customizable video content creation. The business model is SaaS-based, targeting creative professionals and enterprises. Revenue streams likely include subscriptions, enterprise contracts, and API access. The company actively markets through social media and job platforms, indicating growth and talent acquisition. Partnerships with platforms like Ashby for hiring and use of Apollo.io for marketing suggest a strategic ecosystem. The company is relatively young but positioned for growth in the AI creative tools market.

Security posture

The website demonstrates a good security maturity level with HTTPS enforcement, security headers, and privacy protection on domain registration. The presence of cookie consent and privacy policy indicates GDPR awareness. However, the lack of a published security policy, incident response contacts, and vulnerability disclosure reduces transparency and readiness. No exposed sensitive data or vulnerable libraries were detected. The use of multiple third-party analytics and marketing scripts introduces moderate tracking but no immediate security risks. Overall, the security posture is solid for a startup but can be improved by adding formal security governance documentation and incident response channels.

Recommendations

  1. Enable DNSSEC to enhance DNS security and prevent spoofing.
  2. Publish a comprehensive security policy and incident response plan on the website.
  3. Add a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  4. Provide explicit contact information for security incidents to improve transparency.
  5. Regularly review and audit third-party scripts to mitigate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Luma AI
Description
Create, animate & innovate with Luma’s AI. Use text, images, or video to generate realistic motion content with Ray2 and Dream Machine for next-gen storytelling.
Key services
AI video generation, Text-to-video and image-to-video models, Video modification and animation, Enterprise AI solutions
Content quality
excellent
Branding
consistent

Technology

Stack
Next.js, React, Vercel Analytics, HubSpot Analytics, Google Tag Manager, Apollo.io tracker, Twitter Universal Website Tag, LinkedIn Insight Tag
Frameworks
React, Next.js
Platforms
Vercel
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Client transfer prohibited domain status
  • Privacy protection on WHOIS
  • Cookie consent mechanism

Analytics and tracking

Services
HubSpot Analytics, Google Analytics (via GTM), Vercel Analytics, Apollo.io Website Tracker
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
HubSpot Ads
Tracking pixels
Facebook Pixel, Twitter Universal Website Tag, LinkedIn Insight Tag
Marketing tools
HubSpot, Apollo.io
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed with modern UI/UX
  2. Comprehensive privacy and terms policies present
  3. No direct contact emails or phone numbers found on main site
  4. Strong use of analytics and marketing tools
  5. No security policy or incident response info publicly available
  6. No vulnerability disclosure or security.txt found
  7. Domain uses privacy protection but is consistent with business claims
  8. No WAF or blocking detected, full content accessible
Technical notes

Notes

The website is built using modern web technologies including Next.js and React, hosted on Vercel, ensuring fast performance and scalability. It integrates multiple analytics and marketing tools such as HubSpot, Google Tag Manager, Apollo.io, and social media pixels, enabling robust user tracking and marketing capabilities. The site is mobile-optimized with good accessibility and SEO practices. No CMS was detected, indicating a custom or framework-based build. The technical infrastructure is modern and well-maintained, suitable for a technology startup focused on AI services. Opportunities exist to further enhance security configurations and reduce third-party script dependencies.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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