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Security report for looka.com

Looka Inc. · Technology · Canada

Low risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

Looka Inc. is a Canadian technology company specializing in AI-powered logo design and brand identity solutions for entrepreneurs and small to medium businesses. The company offers a SaaS platform that enables users to create logos, brand kits, and marketing materials with ease, leveraging artificial intelligence to simplify graphic design. The website is professionally designed, highly accessible, and optimized for SEO and mobile devices, reflecting a mature digital presence. The platform integrates multiple marketing and analytics tools, including Google Analytics, Facebook Pixel, and Bing Ads, supporting a data-driven approach to customer engagement and advertising. Security practices are solid with HTTPS enforcement and domain registration protections, though improvements such as enabling DNSSEC and adding security headers are recommended. Privacy compliance is robust, featuring comprehensive privacy and cookie policies with user consent mechanisms aligned with GDPR requirements. Overall, Looka presents a trustworthy and professional online presence with a strong market position in the AI-driven branding space.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching looka.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
55
Email security
75
DNS health
80
Network security
100
GDPR outside view
73
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Looka operates in the competitive technology sector focused on branding and design services. Its AI-driven business model offers scalable solutions for startups and entrepreneurs, providing a competitive advantage through automation and ease of use. The company maintains a strong partnership ecosystem, including Stripe for payment processing and affiliate marketing programs like ShareASale and GrowSumo. The presence of extensive social media channels and positive Trustpilot reviews enhances brand credibility and customer trust. Looka's content strategy includes educational blogs and resources, supporting customer acquisition and retention. The company’s market positioning as a leading AI logo maker is supported by consistent branding and a comprehensive service offering that extends beyond logos to full brand identity kits and marketing collateral.

Security posture

Looka demonstrates a mature security posture with HTTPS enforced site-wide and domain registration protections such as clientDeleteProhibited status. The website employs cookie consent management compliant with GDPR, enhancing privacy protection. However, the absence of DNSSEC and missing security headers like Content-Security-Policy and Strict-Transport-Security represent areas for improvement. No vulnerabilities or exposed sensitive data were detected in the analysis. Incident response and security policy documentation are not publicly detailed, which could be enhanced to improve transparency and readiness. Overall, the security posture is strong but could benefit from additional hardening and published security governance documentation.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement comprehensive security headers including Content-Security-Policy, X-Content-Type-Options, and Strict-Transport-Security.
  3. Publish a security.txt file and incident response policy to facilitate vulnerability reporting and improve transparency.
  4. Enhance public documentation of security policies and data protection officer contact information to strengthen compliance posture.
  5. Regularly audit third-party scripts and libraries to ensure no vulnerable components are included.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Looka Inc.
Description
Looka is an AI-powered platform that enables entrepreneurs and businesses to design logos, create brand identities, and build marketing materials easily and quickly.
Key services
Logo Maker, Brand Kit, AI Logo Generator, Social Media Kit, Business Card Designs
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO Premium, Google Analytics, Google Tag Manager, Facebook Pixel, Bing Ads, Cloudflare DNS, Stripe (payment processing), Intercom (customer chat/support), CookieYes (cookie consent management)
Frameworks
Yoast SEO
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientDeleteProhibited domain status
  • Cookie consent banner with customization
  • Anti-clickjacking script

Analytics and tracking

Services
Google Analytics, Bing UET
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Bing Ads, Facebook Ads, DoubleClick
Tracking pixels
Facebook Pixel, Bing UET
Marketing tools
Intercom, CookieYes
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and interactive features.
  2. Strong use of AI branding and marketing tools.
  3. Comprehensive cookie consent and privacy compliance mechanisms.
  4. Multiple social media and trust signals present.
  5. No signs of suspicious or malicious content.
  6. Good integration of analytics and advertising platforms.
  7. No explicit security headers detected in provided data; recommend improvement.
  8. WHOIS data supports legitimacy and transparency.
Technical notes

Notes

The website is built on WordPress CMS with Yoast SEO Premium plugin, ensuring strong SEO and content management capabilities. It uses modern analytics and marketing tools such as Google Analytics, Facebook Pixel, Bing Ads, and Intercom for customer engagement. Hosting and DNS are managed via Cloudflare, providing CDN and security benefits. The site is optimized for performance and mobile responsiveness, with lazy loading images and preloading fonts. The technical stack is modern and well-integrated, supporting a fast and user-friendly experience. Opportunities exist to improve security headers and enable DNSSEC to further enhance the technical security posture.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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