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Security report for kissmetrics.io

Kissmetrics · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

60/100

Risk levelMedium

0–100, higher is better. How it is calculated

Kissmetrics is a technology company providing an event analytics platform designed to track human behavior across web, mobile, and other digital channels to help businesses increase revenue and improve customer engagement. The company targets businesses seeking actionable analytics to optimize marketing and product performance. The website is professionally designed, well-branded, and features notable client logos, indicating a strong market position in the SaaS analytics space. Technically, the site is built on WordPress with Elementor and uses modern web technologies including Google Tag Manager and Kissmetrics tracking scripts, reflecting a mature digital infrastructure. Security posture is good with HTTPS enforced and no visible vulnerabilities, though some security headers are missing and no explicit incident response or security policies are published. Privacy compliance is partially addressed with a privacy policy present and GDPR considerations, but lacks a cookie consent mechanism. Overall, the website is trustworthy and professional, with moderate to extensive user tracking. WHOIS data is privacy-protected, which is common for commercial SaaS businesses, but limits transparency. Strategic recommendations include enhancing security headers, publishing security and incident response policies, and implementing cookie consent to improve privacy compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching kissmetrics.io

This scan found 29 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
15
Email security
65
DNS health
75
Network security
100
GDPR outside view
53
Average
60

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Kissmetrics operates in the technology sector as a SaaS provider specializing in event analytics and customer behavior tracking. Its business model focuses on subscription-based services targeting medium to large businesses that require detailed insights into user engagement and marketing effectiveness. The company leverages partnerships and integrations, as seen with its own support and sign-in subdomains, and maintains a presence on major social media platforms. The website highlights key services such as multi-channel attribution, A/B testing, and email automation, positioning Kissmetrics as a comprehensive analytics solution. The presence of well-known clients enhances credibility and market trust. However, the lack of explicit contact information on the main site could be a barrier for some prospects. The company appears to be founded around 2019, indicating a relatively recent but established presence in the analytics market.

Security posture

The website demonstrates a solid security foundation with HTTPS enabled and no exposed sensitive data in the HTML. However, the absence of common security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options suggests room for improvement in defense-in-depth. No explicit security or incident response policies are published, which could impact user trust and compliance readiness. The site uses third-party tracking scripts, which may raise privacy concerns if not properly managed. There is no evidence of a vulnerability disclosure program or security.txt file. Overall, the security posture is good but could be enhanced by adopting additional headers, publishing security policies, and implementing cookie consent mechanisms to align with GDPR and other regulations.

Recommendations

  1. Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
  2. Publish clear security and incident response policies on the website to improve transparency and user trust.
  3. Add a cookie consent banner or mechanism to comply with GDPR and enhance privacy compliance.
  4. Provide explicit and easily accessible contact information including support emails and phone numbers to improve business credibility.
  5. Consider establishing a vulnerability disclosure program and security.txt file to encourage responsible reporting and demonstrate security maturity.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Kissmetrics
Description
Kissmetrics is an event analytics platform for your web, mobile and other businesses
Key services
Event analytics, User behavior tracking, Multi-channel attribution, A/B testing, Email automation, Customer churn reduction
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, Bootstrap, jQuery, Google Tag Manager, Kissmetrics tracking scripts, Poptin pixel
Frameworks
Elementor, Redux Framework
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Google Tag Manager for controlled script loading
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Kissmetrics, Google Tag Manager
Tracking level
extensive
Privacy practices
basic

Advertising

Tracking pixels
Kissmetrics, Poptin
Marketing tools
Kissmetrics analytics, Poptin
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. WHOIS data is unavailable or privacy-protected, limiting domain ownership transparency.
  3. Website uses modern web technologies and SEO best practices.
  4. No explicit contact emails or phone numbers found on the homepage or main content.
  5. Privacy policy is present and appears GDPR compliant, but cookie consent mechanism is missing.
  6. No explicit security or incident response policies published.
  7. Strong branding and client trust indicators visible.
  8. Extensive use of tracking and analytics scripts, indicating moderate to extensive user tracking.
Technical notes

Notes

The website is built on WordPress CMS using the Elementor page builder and Redux framework, indicating a modern and flexible content management approach. It incorporates Bootstrap for responsive design and jQuery for scripting. The site loads multiple external scripts including Kissmetrics tracking scripts, Google Tag Manager, and Poptin pixel for marketing and analytics purposes. Performance appears moderate with some optimizations such as lazy loading images and asynchronous script loading. SEO is enhanced by Yoast SEO plugin and structured data (JSON-LD) is implemented for rich search results. Mobile optimization is good, though accessibility features are basic and could be improved. Hosting provider details are not explicitly available from the HTML content. Overall, the technical infrastructure supports a professional and scalable web presence but could benefit from enhanced accessibility and performance tuning.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 60/100Medium37 findingsView report
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