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Security report for innovid.com

Innovid · Technology · N/a

Low risk. 1 critical or high finding in SSL/TLS.

Security score

77/100

Risk levelLow

0–100, higher is better. How it is calculated

Innovid is a leading global independent omnichannel advertising platform that empowers advertisers and publishers to create, deliver, measure, and optimize ad experiences across multiple channels including connected TV, linear TV, display, and social media. The company positions itself as a technology innovator with a comprehensive platform offering tools for ad authoring, interactive and dynamic ads, campaign delivery, enhanced data analytics, and optimization capabilities. Their market position is strong, supported by partnerships with major industry players and a client base of top advertisers and publishers. Technically, the website is built on modern web technologies including Webflow CMS, Google Tag Manager, Marketo for marketing automation, and various analytics tools. The site is well-optimized for performance, mobile responsiveness, and accessibility, reflecting a mature digital infrastructure. Privacy and cookie consent mechanisms are implemented, indicating attention to regulatory compliance. From a security perspective, the site enforces HTTPS and includes opt-out mechanisms for advertising cookies, but lacks explicit security headers and published security policies or incident response information. No vulnerabilities or exposed sensitive data were detected in the content. The absence of WHOIS data reduces trust slightly but does not detract significantly from the overall legitimacy given the professional presentation and market presence. Overall, Innovid's website demonstrates a high level of professionalism, technical maturity, and privacy compliance, suitable for an enterprise-level technology company in the advertising sector. Strategic improvements in security transparency and direct contact information could further enhance trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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Keep watching innovid.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
60
Email security
70
DNS health
75
Network security
100
GDPR outside view
83
Average
77

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Innovid operates in the digital advertising technology sector, offering a unified platform that integrates ad creation, delivery, measurement, and optimization. Their competitive advantage lies in their independence from media buying conflicts, extensive data intelligence from billions of ad impressions, and a broad partner ecosystem including Adobe, Comcast, Roku, and Nielsen. The business model focuses on SaaS platform services targeting advertisers, publishers, and partners seeking to leverage connected TV and omnichannel advertising. Growth indicators include a large enterprise client base and continuous innovation initiatives such as the Harmony program. The company maintains a strong brand presence with consistent messaging and high-quality content, positioning itself as a critical infrastructure provider in the ad tech ecosystem.

Security posture

The website exhibits a good security posture with HTTPS enforced and cookie consent mechanisms in place. However, the absence of explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options is a gap that could be addressed to enhance protection against common web attacks. No security policy or incident response information is publicly available, which limits transparency and preparedness perception. The site does not expose sensitive data or use vulnerable libraries based on the provided content. The use of third-party marketing and analytics scripts is standard but requires ongoing monitoring to mitigate supply chain risks. Overall, the security maturity is solid but could benefit from improved security header implementation and published security governance documentation.

Recommendations

  1. Implement and enforce security headers including CSP, HSTS, and X-Frame-Options to strengthen web security.
  2. Publish a clear security policy and incident response plan accessible to users and partners.
  3. Establish a vulnerability disclosure program or security.txt file to facilitate responsible reporting.
  4. Provide direct security contact channels such as security@ or abuse@ email addresses.
  5. Regularly audit and update third-party scripts and dependencies to minimize supply chain risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Innovid
Description
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Key services
Ad authoring, Interactive ads, Dynamic ads, Ad serving, Enhanced data, Social ads management, Ad analytics, Reach & frequency measurement, Outcomes tracking, Creative optimization
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Marketo Munchkin, jQuery 3.5.1, GSAP 3.13.0, Finsweet Attributes CMS scripts, Typekit Fonts, Webflow CMS
Frameworks
Webflow
Platforms
Webflow hosting
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management implemented
  • Opt-out mechanism for advertising cookies
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Ahrefs Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Marketo Munchkin, Ahrefs Analytics
Marketing tools
Marketo, Ahrefs
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design
  2. No WHOIS data available, possibly due to privacy or registry issues
  3. Strong presence of marketing and analytics tools
  4. Good privacy and cookie consent mechanisms implemented
  5. No direct contact emails or phone numbers found, only contact form
  6. No explicit security policy or incident response information published
  7. No security.txt or vulnerability disclosure found
  8. Website targets advertisers, publishers, and partners in ad tech
  9. No suspicious or malicious content detected
Technical notes

Notes

The website is built on a modern technology stack leveraging Webflow CMS for content management, Google Tag Manager and Marketo for marketing automation, and GSAP for animations. The site uses asynchronous loading of scripts and optimized images for fast performance. Mobile optimization and accessibility features are well implemented, ensuring a good user experience across devices. SEO best practices are followed with appropriate meta tags and Open Graph data. The technical infrastructure reflects a mature and scalable platform suitable for enterprise use. Opportunities exist to enhance security configurations and improve direct contact information for better operational transparency.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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