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Security report for hoy.se

Hoy · Technology · Sweden

High risk. 9 critical or high findings in GDPR outside view, Email security and 1 other check.

Security score

48/100

Risk levelHigh

0–100, higher is better. How it is calculated

Hoy is a creative digital agency based in Gothenburg, Sweden, specializing in the intersection of design, technology, and culture. They offer services including website development, app creation, and immersive experiences such as VR and AR. As part of the Mojna agency network, Hoy maintains a strong market position within the Swedish digital services sector, targeting businesses seeking innovative digital solutions. The website reflects a professional and modern digital presence with comprehensive service offerings and a clear brand identity. Technically, the site leverages modern frameworks like Next.js and Sanity CMS, integrating multiple analytics and marketing tools such as Google Analytics, Facebook Pixel, and Hotjar, indicating a mature digital infrastructure. Security-wise, the site enforces HTTPS and includes GDPR-compliant privacy and cookie policies, though explicit security and incident response policies are not published. Overall, Hoy demonstrates a solid security posture with room for improvement in transparency around security policies and incident handling. The domain registration data aligns well with the website's claims, supporting the legitimacy of the business. Strategic recommendations include publishing detailed security policies, establishing incident response contacts, and maintaining regular audits of third-party scripts to enhance security and trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
0/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

  2. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

Need hands-on remediation? Email guard@offseq.com

Keep watching hoy.se

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
85
Email security
40
DNS health
60
Network security
100
GDPR outside view
0
Average
48

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Hoy operates as a specialized digital agency within the technology sector, focusing on creative digital experiences. Their business model revolves around providing tailored digital solutions including web, app, and immersive technologies to corporate clients. The company benefits from being part of the Mojna network, which enhances its market reach and resource pool. Key competitive advantages include a strong emphasis on design-technology integration and a portfolio showcasing diverse projects across digital platforms. Revenue streams likely derive from project-based engagements and ongoing digital service contracts. Target customers are businesses and organizations in need of innovative digital transformation and marketing solutions. Growth indicators include active social media presence and continuous content updates. The partnership ecosystem includes sister companies within Mojna, facilitating cross-collaboration. Operationally, Hoy maintains a professional digital footprint with clear contact channels and GDPR compliance, positioning it well in the Swedish digital agency market.

Security posture

Hoy exhibits a mature security posture with HTTPS enforced and multiple security best practices observed, including GDPR compliance and cookie consent mechanisms. The website integrates several third-party analytics and marketing scripts, which are common but require ongoing monitoring to mitigate risks. No explicit security policy or incident response information is published, representing a gap in transparency and preparedness. No vulnerabilities or exposed sensitive data were detected in the HTML content. Security headers are likely implemented given the modern tech stack, but explicit details are not visible in the provided data. The absence of a vulnerability disclosure policy and security contact channels limits the ability to respond to security incidents effectively. Overall, Hoy maintains a good baseline security level but should enhance policy transparency and incident readiness to strengthen trust and compliance.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and frameworks.
  2. Establish and publicize incident response contact channels such as security@ or abuse@ emails.
  3. Implement and disclose a vulnerability disclosure policy or security.txt file.
  4. Regularly audit and update third-party scripts to minimize security risks.
  5. Enhance security headers explicitly, including Content-Security-Policy for script control.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Hoy
Description
Hoy är en digital byrå i Göteborg som skapar meningsfulla upplevelser i gränslandet mellan design, teknik och kultur. De stärker varumärken och driver affären genom att utveckla webbplatser, appar, VR och AR.
Key services
Webbplatser, Apputveckling, VR & AR, Digitala upplevelser
Content quality
excellent
Branding
consistent

Technology

Stack
React, Next.js, Sanity CMS, Google Tag Manager, Google Analytics, Facebook Pixel, Hotjar, LinkedIn Insight Tag, Cookie Script
Frameworks
Next.js
Platforms
Web
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Secure cookies (implied)
  • GDPR compliance
  • Cookie consent banner
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Hotjar, LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Facebook Pixel, Hotjar, LinkedIn Insight Tag
Marketing tools
Cookie Script
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Strong presence of GDPR compliance and cookie consent mechanisms.
  3. Multiple contact forms with clear data collection fields and GDPR confirmation.
  4. Use of modern web technologies and analytics tools.
  5. No explicit security or incident response policies published.
  6. Social media presence on Instagram, Facebook, and LinkedIn.
  7. Part of a larger agency network Mojna with sister companies.
  8. No terms of service or vulnerability disclosure policy found.
Technical notes

Notes

The website is built on a modern technology stack including React and Next.js frameworks, with Sanity CMS for content management. It uses multiple analytics and marketing tools such as Google Analytics, Facebook Pixel, Hotjar, and LinkedIn Insight Tag, integrated via Google Tag Manager. The site is mobile-optimized with responsive design and accessibility features. Performance is moderate, likely due to rich media content and multiple third-party scripts. SEO is well addressed with proper meta tags and Open Graph data. No CMS vulnerabilities or outdated libraries were detected. Hosting provider details are not explicit but the presence of Google Tag Manager and CDN-hosted scripts suggest a professional hosting environment. Overall, the technical infrastructure supports a robust and scalable digital presence with opportunities to optimize performance and security headers further.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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