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Security report for her.is

Bitly, Inc. · Technology · United States

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Bitly, Inc. is a well-established technology company founded in 2003, specializing in branded link management and URL shortening services. The company serves businesses and marketers globally, offering a suite of products including URL shorteners, branded links, QR codes, and analytics to enhance digital marketing efforts. Bitly holds a strong market position as a trusted platform used by major brands worldwide. The website demonstrates a mature technical infrastructure leveraging WordPress CMS, Amazon AWS hosting, and modern analytics tools such as Snowplow and Google Tag Manager. It is optimized for performance, mobile responsiveness, and accessibility. Security posture is robust with HTTPS enforcement, domain locking, and comprehensive privacy and cookie policies with consent mechanisms. However, enabling DNSSEC and publishing a security.txt file could further enhance security transparency. Overall, Bitly's digital presence reflects professionalism, trustworthiness, and compliance with privacy regulations, supporting its credibility in the technology sector.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching her.is

This scan found 15 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
85
DNS health
85
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention her.is, from OffSeq Breach.

No leaked records found

Breach holds no records for her.is right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bitly operates a SaaS business model targeting enterprises and marketers seeking to customize and track their digital links. Its competitive advantage lies in its branded link technology and analytics capabilities, supported by a strong brand reputation and partnerships with leading companies. Revenue streams likely include subscription plans and enterprise contracts. The company maintains a comprehensive resource and support ecosystem, including developer APIs and a trust center. Bitly's strategic focus on privacy, security, and accessibility aligns with market demands and regulatory requirements, positioning it well for sustained growth and customer trust.

Security posture

Bitly exhibits a mature security posture with enforced HTTPS, domain registration protections, and visible privacy and cookie policies. The presence of consent management tools and a dedicated trust center indicates a commitment to data protection and compliance. No critical vulnerabilities or exposed sensitive data were detected. The absence of a published security.txt and explicit incident response contacts suggests room for improvement in vulnerability disclosure and incident management transparency. Overall, Bitly's security practices mitigate common risks and support business continuity.

Recommendations

  1. Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.
  2. Publish a security.txt file to provide clear vulnerability disclosure and contact information.
  3. Add explicit incident response contact channels such as security@ or abuse@ emails.
  4. Regularly review and update third-party scripts to avoid potential vulnerabilities.
  5. Enhance transparency by detailing data retention policies and security certifications on the website.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bitly, Inc.
Description
Bitly provides branded link management and URL shortening services to help businesses customize, share, and track links. It offers products such as URL shorteners, QR codes, analytics, and branded links to enhance marketing and customer engagement.
Key services
URL shortening, Branded links, QR code generation, Link analytics, Mobile links, Digital business cards
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Snowplow analytics, Google Tag Manager, Bing tracking, OneTrust cookie consent, ProfitWell payments analytics
Frameworks
JointsWP-CSS-master (WordPress theme framework)
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
excellent
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Domain locked with multiple client prohibitions
  • Cookie consent mechanism implemented
  • Privacy and security policies publicly available

Analytics and tracking

Services
Snowplow, Google Tag Manager, ProfitWell
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads
Tracking pixels
Snowplow Analytics, ProfitWell
Marketing tools
Snowplow, ProfitWell
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong presence of privacy and cookie policies with consent mechanisms.
  3. Multiple trusted brand logos featured as social proof.
  4. Use of modern analytics and marketing technologies.
  5. No signs of suspicious or malicious content.
  6. WHOIS data supports legitimacy and long-term operation.
Technical notes

Notes

The website is built on WordPress with a custom JointsWP-CSS-master theme, hosted on Amazon AWS with Cloudfront CDN for performance optimization. It uses modern JavaScript libraries and tracking tools including Snowplow, Google Tag Manager, and ProfitWell for analytics and payment insights. The site is mobile-optimized, accessible, and SEO-friendly with comprehensive metadata and structured data. Performance is fast with deferred and async script loading. Technical risks are minimal but could be further reduced by enabling DNSSEC and maintaining up-to-date third-party dependencies.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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