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Security report for helloretail.com

Hello Retail · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

56/100

Risk levelMedium

0–100, higher is better. How it is calculated

Hello Retail is a technology company specializing in personalization solutions for e-commerce businesses. Their website demonstrates a professional and modern digital presence built on WordPress with Elementor, integrating multiple marketing and analytics tools such as HubSpot, Google Tag Manager, Hotjar, and Trustpilot. The company appears to be medium-sized, founded in 2015, and focused on enhancing customer experience and sales for online retailers. The technical infrastructure is solid with good mobile optimization and SEO practices, although some improvements in accessibility and security headers could be made. Security posture is generally good with HTTPS enforced and domain protections in place, but the absence of DNSSEC and security policy disclosures are areas for enhancement. Privacy compliance is limited due to missing privacy and cookie policies, which should be addressed to meet GDPR and other regulations. Overall, the website is trustworthy and professional but would benefit from improved transparency and security documentation.

Scanned

This is an earlier scan of helloretail.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching helloretail.com

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
15
Email security
75
DNS health
80
Network security
20
GDPR outside view
85
Average
56

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the technology sector, providing B2B SaaS solutions for e-commerce personalization. Their market position is that of a specialized provider with integrations to major marketing platforms, indicating a mature product ecosystem. The business model focuses on subscription-based software services targeting online retailers seeking to optimize customer engagement. The website content and integrations suggest a focus on growth and customer trust, leveraging third-party services like Trustpilot for social proof. No parent or subsidiary companies were identified, indicating an independent operation. The lack of explicit contact details on the website may reflect a controlled lead generation approach via forms and marketing tools.

Security posture

The website enforces HTTPS and uses domain status locks to prevent unauthorized changes, reflecting good domain security management. However, DNSSEC is not enabled, which is a recommended best practice to protect against DNS spoofing. No explicit security headers were detected in the provided content, which could expose the site to certain web-based attacks. There is no published security policy or incident response contact information, limiting transparency in security governance. No vulnerability disclosures or security.txt files were found, which are increasingly standard for mature technology companies. The use of multiple third-party scripts and marketing pixels introduces a moderate tracking footprint, requiring careful privacy management. Overall, the security posture is adequate but could be improved with enhanced header configurations and published security policies.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security.
  2. Implement and configure security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  3. Publish a comprehensive privacy policy and cookie policy with clear consent mechanisms to improve GDPR compliance.
  4. Add a security policy page and incident response contact information to increase transparency and trust.
  5. Consider publishing a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Hello Retail
Description
Hello Retail provides personalization solutions for e-commerce businesses to enhance customer experience and increase sales.
Key services
Personalization software, Customer experience optimization, E-commerce analytics
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, Google Tag Manager, HubSpot, Trustpilot, Hotjar, Plausible Analytics, Sleeknote, Rocket Lazy Load Scripts
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics and tracking

Services
Google Tag Manager, Hotjar, Plausible Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
HubSpot Ads Pixel
Tracking pixels
Hotjar, Trustpilot, Plausible Analytics, Sleeknote
Marketing tools
HubSpot, Trustpilot, Sleeknote
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website uses modern WordPress CMS with Elementor builder.
  2. Multiple marketing and analytics integrations present.
  3. No explicit privacy, cookie, or terms of service pages found in the scanned content.
  4. No direct contact emails or phone numbers found in the HTML content provided.
  5. No security.txt or vulnerability disclosure information found.
  6. Domain is well-managed with standard registrar protections.
  7. No WAF or blocking mechanisms detected.
Technical notes

Notes

The website is built on WordPress CMS using the Elementor page builder, indicating a flexible and widely supported platform. It integrates multiple marketing and analytics tools including HubSpot, Google Tag Manager, Hotjar, Trustpilot, and Plausible Analytics, reflecting a mature marketing stack. Hosting appears to be managed via Amazon Registrar with AWS DNS services. Performance is moderate with lazy loading scripts implemented to optimize loading times. Mobile optimization is good, and SEO practices are supported by Rank Math plugin and proper meta tags. Accessibility is basic and could be enhanced. The technical setup is modern but would benefit from improved security header implementation and DNS security enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 58/100Medium32 findingsView report
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