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Security report for hellobar.com

HelloBar · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

54/100

Risk levelMedium

0–100, higher is better. How it is calculated

HelloBar is a well-established SaaS company specializing in website popup builder tools designed to increase visitor conversion rates. With over 600,000 websites using its platform, HelloBar holds a strong market position supported by endorsements from industry experts like Neil Patel and partnerships with major platforms such as Zapier, Salesforce, and Shopify. The website is built on WordPress with a modern tech stack including Google Analytics, Microsoft Clarity, and Visual Website Optimizer, reflecting a mature digital infrastructure. Security posture is solid with HTTPS enforced and no visible vulnerabilities, though explicit security headers and policies could be improved. Privacy compliance is adequate with a comprehensive privacy policy and GDPR compliance, but lacks a visible cookie consent mechanism. Overall, the website demonstrates high professionalism, rich content, and strong business credibility.

Scanned

This is an earlier scan of hellobar.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching hellobar.com

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
37
Security headers
15
Email security
80
DNS health
85
Network security
40
GDPR outside view
65
Average
54

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

HelloBar operates in the technology sector, targeting media companies, agencies, e-commerce stores, and professional service firms. Its business model is SaaS-based, offering a popup builder that integrates with numerous marketing and CRM platforms. The company leverages a broad partnership ecosystem and maintains a strong brand presence with consistent messaging and trust indicators such as high user ratings and endorsements. The website content is tailored to educate and convert visitors, emphasizing ease of use, advanced targeting, and ROI benefits. Strategic observations include a focus on scalability, customer support, and continuous optimization features like A/B testing.

Security posture

The website exhibits a good security posture with mandatory HTTPS encryption and no exposed sensitive data in the HTML content. While some security headers are not explicitly visible, it is likely they are managed at the server level. The absence of a published security policy or incident response information is a gap that could affect user trust. No vulnerable libraries or insecure forms were detected. The use of reputable analytics and marketing tools is balanced with privacy considerations, though the lack of a cookie consent banner is a compliance risk. Overall, the security maturity is moderate to high, with room for improvement in transparency and explicit security controls.

Recommendations

  1. Implement and display a cookie consent mechanism to enhance privacy compliance.
  2. Publish a dedicated security policy and incident response plan accessible to users.
  3. Add explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  4. Consider creating a vulnerability disclosure or security.txt file to encourage responsible reporting.
  5. Enhance transparency around data retention policies and user data handling.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
HelloBar
Description
Convert 83 percent more of your visitors into leads, subscribers and buyers using the smarter, easier, and better popup builder. Try Hello Bar today.
Key services
Popup builder, Lead generation, Conversion optimization, Templates, Targeting and personalization, Integrations with CRMs and marketing platforms
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.7.2, jQuery 3.7.1, Google Tag Manager, Google Analytics v4, Microsoft Clarity, Visual Website Optimizer (VWO), GTranslate, Subscribers.com, Various SVG and CSS frameworks
Frameworks
WordPress, Blocksy Theme, Rank Math SEO
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enabled
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and Clarity for analytics
  • No vulnerable libraries detected in scripts

Analytics and tracking

Services
Google Analytics v4, Microsoft Clarity, Visual Website Optimizer
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Visual Website Optimizer (VWO)
Tracking pixels
Microsoft Clarity
Marketing tools
VWO, Subscribers.com, GTranslate
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a WordPress-based SaaS platform offering popup builder tools.
  2. Strong emphasis on conversion optimization and lead generation.
  3. Extensive integrations with major marketing and CRM platforms.
  4. Content is rich, well-structured, and professionally presented.
  5. No direct company contact emails or phone numbers found in HTML.
  6. Privacy policy and terms of service are present and accessible.
  7. No explicit cookie consent mechanism detected in HTML.
  8. Security headers are not explicitly visible in HTML but HTTPS is enforced.
  9. Multiple third-party analytics and marketing tools are used.
  10. No signs of WAF or content blocking.
Technical notes

Notes

The website is built on WordPress 6.7.2 using the Blocksy theme and Rank Math SEO plugin, indicating a modern and SEO-optimized CMS environment. It employs a variety of JavaScript libraries and third-party services including jQuery 3.7.1, Google Tag Manager, Microsoft Clarity, and Visual Website Optimizer for analytics and optimization. The site is mobile responsive with good accessibility features and fast loading times. Integration with multiple marketing platforms and CRMs is evident, supporting a seamless workflow for users. Technical risks are minimal, with no detected outdated or vulnerable libraries. Opportunities exist to further modernize security practices and enhance privacy features.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 61/100 +5Medium29 findingsView report
  2. 56/100Medium32 findingsView report
  3. 56/100Medium32 findingsView report
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