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Security report for hellobar.com

HelloBar · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

56/100

Risk levelMedium

0–100, higher is better. How it is calculated

HelloBar is a technology SaaS company specializing in popup builders and lead capture tools designed to increase website conversions. Trusted by over 600,000 websites, it offers a user-friendly platform to engage visitors and convert them into leads, subscribers, and buyers. The company targets marketers, website owners, and businesses seeking to optimize their online presence. The website is professionally designed, mobile-optimized, and supports multiple languages, reflecting a mature digital infrastructure. The technical stack is modern, leveraging WordPress CMS, Google Analytics, Google Tag Manager, and other marketing tools. Security posture is good with HTTPS enforced and no visible vulnerabilities, though explicit security policies and incident response information are absent. The domain WHOIS data is missing, which slightly reduces trustworthiness but does not detract from the overall professional presentation. Strategic recommendations include enhancing security transparency and WHOIS data clarity.

Scanned

This is an earlier scan of hellobar.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching hellobar.com

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
15
Email security
80
DNS health
85
Network security
40
GDPR outside view
65
Average
56

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

HelloBar operates in the competitive SaaS market for marketing tools, focusing on popup and lead capture solutions. Its large user base and prominent client logos indicate strong market positioning and brand recognition. The business model is subscription-based SaaS, targeting digital marketers and businesses of various sizes. The company demonstrates growth through extensive analytics and marketing integrations. Partnerships appear limited to internal subdomains and standard third-party services. The absence of direct contact emails or phone numbers on the homepage suggests a focus on digital self-service and support portals. Overall, HelloBar presents as a credible and established player in the marketing technology sector.

Security posture

The website enforces HTTPS and uses modern security best practices, including no exposed sensitive data and secure form handling. However, the lack of explicit security policies, incident response contacts, and vulnerability disclosure mechanisms indicates room for improvement in transparency and preparedness. The use of multiple third-party scripts requires ongoing vigilance to mitigate supply chain risks. No critical vulnerabilities or security headers were explicitly detected in the HTML content, but a formal security policy and dedicated security contact channels would enhance trust and compliance, especially with GDPR and other regulations.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency.
  2. Implement and verify comprehensive security headers such as Content-Security-Policy and X-Frame-Options.
  3. Add a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Clarify WHOIS registration details or use privacy protection justified by business needs.
  5. Enhance contact information with verified security and privacy contacts.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
HelloBar
Description
Convert 83 percent more of your visitors into leads, subscribers and buyers using the smarter, easier, and better popup builder. Try Hello Bar today.
Key services
Popup builder, Lead capture, Conversion optimization
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.7.2, Google Analytics, Google Tag Manager, jQuery 3.7.1, Visual Website Optimizer (VWO), GTranslate, HelloBar proprietary JS modules
Frameworks
WordPress
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and analytics with consent mechanisms
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Visual Website Optimizer
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads (AW-10887948782)
Tracking pixels
Microsoft Clarity, Visual Website Optimizer
Marketing tools
HelloBar popup builder, VWO
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Professional SaaS business focused on popup and lead capture tools.
  3. Strong branding and trust signals with major client logos.
  4. Comprehensive SEO and metadata implementation.
  5. Multiple language support via GTranslate plugin.
  6. Use of modern analytics and marketing tools.
  7. No direct company emails or phone numbers found on homepage; contact via form.
  8. WHOIS data missing, reducing domain trustworthiness.
  9. No explicit security policy or incident response page found.
Technical notes

Notes

The website is built on WordPress 6.7.2 with a modern tech stack including Google Analytics, Google Tag Manager, Microsoft Clarity, and Visual Website Optimizer for analytics and optimization. It uses jQuery 3.7.1 and GTranslate for multilingual support. The site is well-optimized for mobile devices and SEO, with comprehensive meta tags and structured data (JSON-LD). Performance appears fast with asynchronous script loading and caching mechanisms. The technical implementation is robust, though hosting provider details are not explicitly identified. The site uses multiple subdomains for app, dashboard, and support services, indicating a modular architecture. Overall, the technical infrastructure supports a scalable and user-friendly SaaS platform.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 61/100 +5Medium29 findingsView report
  2. 56/100 +2Medium32 findingsView report
  3. 54/100Medium31 findingsView report
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