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Security report for hellobar.com

HelloBar · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

56/100

Risk levelMedium

0–100, higher is better. How it is calculated

HelloBar is a technology SaaS company specializing in popup builder tools designed to increase website visitor conversions, leads, and sales. Trusted by over 600,000 websites and operating since 2012, it targets marketers, website owners, and businesses seeking to optimize user engagement. The website is professionally designed, multilingual, and optimized for SEO and mobile devices, reflecting a mature digital presence. The technical infrastructure is based on WordPress CMS, leveraging modern analytics and marketing tools such as Google Analytics, Microsoft Clarity, and Visual Website Optimizer. Security posture is solid with HTTPS enabled and no exposed sensitive data, though explicit security headers could be improved. The WHOIS data is unavailable or privacy protected, which slightly impacts trust but is common for SaaS businesses. Overall, the site demonstrates a strong business credibility and technical maturity with room for enhanced security practices.

Scanned

This is an earlier scan of hellobar.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching hellobar.com

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
15
Email security
80
DNS health
85
Network security
40
GDPR outside view
65
Average
56

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

HelloBar holds a strong market position as a trusted popup builder SaaS with a large user base. Its business model revolves around subscription-based software services for lead generation and visitor engagement. The company leverages partnerships and integrations with major platforms (e.g., Salesforce, Eventbrite) as indicated by displayed logos. The multilingual support and extensive marketing tools indicate a global target audience. Revenue streams likely include tiered subscription plans and upsells. The absence of direct contact emails or phone numbers suggests a focus on digital self-service and support via forms and knowledge bases. The company maintains a consistent brand image and professional content, reinforcing trust and market credibility.

Security posture

The website employs HTTPS with a good SSL configuration, ensuring encrypted communications. It uses modern tracking and analytics scripts loaded asynchronously to minimize performance impact. However, the absence of explicit security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options is a gap that could expose the site to certain web-based attacks. No vulnerabilities or exposed sensitive data were detected in the HTML content. The site lacks published security policies or incident response information, which could be improved to enhance transparency and readiness. Overall, the security posture is good but could benefit from additional hardening and documented policies.

Recommendations

  1. Implement and enforce Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options HTTP headers to improve security against common web attacks.
  2. Publish a dedicated security policy and incident response plan on the website to increase transparency and preparedness.
  3. Provide direct company contact emails and phone numbers for improved trust and customer support accessibility.
  4. Regularly audit third-party scripts and dependencies to ensure no vulnerable libraries are in use.
  5. Enhance accessibility features to improve compliance and user experience for all visitors.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
HelloBar
Description
Convert 83 percent more of your visitors into leads, subscribers and buyers using the smarter, easier, and better popup builder. Try Hello Bar today.
Key services
popup builder, lead generation, visitor engagement tools
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.7.3, Google Tag Manager, Google Analytics v4, Visual Website Optimizer (VWO), jQuery 3.7.1, GTranslate plugin
Frameworks
WordPress
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enabled
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and analytics scripts asynchronously

Analytics and tracking

Services
Google Analytics v4, Microsoft Clarity, Visual Website Optimizer
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads (AW-10887948782)
Tracking pixels
Microsoft Clarity, Visual Website Optimizer (VWO)
Marketing tools
Visual Website Optimizer, Microsoft Clarity
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Professional SaaS business focused on popup and lead generation tools.
  3. Strong SEO and metadata implementation.
  4. Multiple language support via GTranslate plugin.
  5. Use of modern analytics and marketing tools.
  6. No exposed sensitive data or obvious security issues in HTML.
  7. WHOIS data unavailable, possibly privacy protected or unregistered domain.
  8. No direct contact emails or phone numbers found; contact via form only.
  9. No explicit security or incident response policies found on site.
Technical notes

Notes

The website is built on WordPress 6.7.3, utilizing a modern tech stack including Google Tag Manager, Google Analytics v4, Microsoft Clarity, and Visual Website Optimizer for analytics and marketing optimization. The site is multilingual via the GTranslate plugin, supporting over 30 languages. Performance is moderate with asynchronous script loading and responsive design for mobile devices. SEO is well implemented with comprehensive meta tags, Open Graph, and JSON-LD structured data. Accessibility is basic but could be improved. Hosting provider details are not explicitly found. The site shows no critical technical debt or errors but could benefit from enhanced security headers and direct contact information.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 61/100 +5Medium29 findingsView report
  2. 56/100 +2Medium32 findingsView report
  3. 54/100Medium31 findingsView report
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