Skip to main content

Security report for hala.ai

Hala · Technology · Estonia

Medium risk. 5 critical or high findings in Email security, Security headers and 2 other checks.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Hala.ai is a technology company specializing in conversational AI platforms that integrate with major business software such as QuickBooks Online, IBM Watson, Microsoft Dynamics, and SAP. The company offers digital assistants and enterprise-grade conversational interfaces designed to streamline business processes and improve operational efficiency. Positioned as a niche B2B SaaS provider, Hala.ai targets business users and enterprises seeking to automate routine tasks and unify software interactions under a single conversational UI. The company is small-sized, founded in 2017, and based in Estonia. Technically, the website is built on modern web technologies including Ghost CMS, Tailwind CSS, and JavaScript frameworks, hosted on AWS infrastructure. The site demonstrates good mobile optimization, SEO practices, and moderate performance. Analytics are implemented via Google Analytics and Google Tag Manager, with additional marketing tracking through Albacross. Privacy and cookie policies are present with consent mechanisms, supporting GDPR compliance. From a security perspective, the site enforces HTTPS and avoids exposing sensitive data. However, it lacks explicit security headers and a published security policy or incident response information. DNSSEC is not enabled, which is a recommended improvement. The WHOIS data is transparent and consistent with the website content, though the registrant uses a personal Gmail address, which is common for small businesses but slightly reduces trust. Overall, Hala.ai presents a professional and trustworthy online presence with a solid technical foundation and good privacy compliance. Strategic improvements in security headers, DNSSEC, and incident response transparency would enhance its security posture and trustworthiness further.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

    • High

      No SPF record found

      SPF helps prevent email spoofing

      What to do: Add SPF record: "v=spf1 include:_spf.yourmailprovider.com ~all"

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  4. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching hala.ai

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
55
Email security
55
DNS health
60
Network security
100
GDPR outside view
68
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention hala.ai, from OffSeq Breach.

Total records
6
Employees
0
Customers
6
Third parties
0
Weak passwords
0%

1 subdomain affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for hala.ai.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Open in Breach(opens in a new tab)Monitor on Breach(opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Hala.ai operates in the conversational AI technology sector, focusing on integrating AI-driven digital assistants with widely used enterprise software platforms. Its competitive advantage lies in offering a unified conversational UI that simplifies complex business software interactions and automates routine tasks. The business model is primarily B2B SaaS, targeting enterprises and business users who require operational efficiency and process automation. Revenue streams likely include subscription fees for digital skills, platform access, and white-label solutions. The company maintains partnerships, notably with ARFITI, to enhance AI capabilities. Growth indicators include a diverse product portfolio and active content marketing via blogs and demos. The company emphasizes innovation and productivity gains, positioning itself as a specialized provider in the AI business process intelligence niche.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enforced and no visible exposure of sensitive data. However, the absence of key security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options indicates room for improvement. There is no published security policy or incident response plan, which limits transparency and preparedness. The lack of DNSSEC reduces DNS security robustness. No vulnerabilities or malicious indicators were detected in the HTML content or scripts. Privacy compliance is supported by clear policies and cookie consent mechanisms. Incident response readiness and security culture indicators are not publicly documented, suggesting an opportunity to enhance trust and compliance. Overall, the security posture is adequate for a small technology company but would benefit from implementing best practices and transparency measures.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement and configure HTTP security headers including CSP, HSTS, X-Frame-Options, and X-Content-Type-Options.
  3. Publish a dedicated security policy and incident response plan accessible on the website.
  4. Consider adding a security.txt file to facilitate vulnerability disclosure and improve security transparency.
  5. Enhance accessibility features to meet compliance standards and improve user experience for all users.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Hala
Description
Conversational AI platform that blends everyday business software into one conversational UI. Offers digital assistants and enterprise-grade conversational interfaces integrated with business software like QuickBooks Online, IBM Watson, Microsoft Dynamics, SAP, and White Label solutions.
Key services
QuickBooks Online Digital Assistant, IBM Watson Web Chat, Microsoft Dynamics Procurement Assistant, SAP Virtual Consultant, White Label Conversational AI Platform
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Tailwind CSS, Google Analytics, Ghost CMS, AWS Route53 DNS
Frameworks
Ghost CMS
Platforms
AWS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Analytics with async loading

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Albacross
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is business-focused with clear product offerings and use cases.
  3. Privacy and cookie policies are present and include consent mechanisms.
  4. No direct company emails or phone numbers found; contact via form only.
  5. Use of modern web technologies and CMS (Ghost).
  6. No explicit security policy or incident response information found.
  7. Social media presence on LinkedIn and Twitter.
  8. Domain WHOIS data is public and consistent with website author.
  9. No suspicious or malicious indicators detected.
Technical notes

Notes

The website is built using Ghost CMS, leveraging modern frontend technologies such as Tailwind CSS and JavaScript. Hosting is provided by Amazon AWS, with DNS managed via AWS Route53. The site includes asynchronous loading of Google Analytics and Google Tag Manager scripts for performance optimization. The design is responsive and mobile-friendly, with good SEO metadata including Open Graph and JSON-LD structured data. Performance is moderate, with no critical technical debt observed. The site uses external resources hosted on trusted domains. There is an opportunity to improve technical security by adding missing HTTP headers and enabling DNSSEC. Overall, the technical infrastructure supports a professional and scalable digital presence suitable for the company's business model.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with hala.ai. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review hala.ai.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.