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Security report for gupshup.io

Gupshup · Technology · N/a

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

Gupshup is a leading Conversational Engagement Platform that empowers businesses to engage customers across marketing, commerce, and support through AI-powered chatbots and messaging APIs. Positioned as a major CX player by Gartner in 2023, Gupshup offers a comprehensive suite of services including AI Agents, multi-channel messaging APIs (WhatsApp, SMS, Voice, Instagram, RCS), conversation builders, campaign management, and agent assist tools. The platform targets enterprises and medium to large businesses seeking to enhance customer engagement and automate workflows. Technically, the website is built on modern frameworks such as Next.js and integrates multiple analytics and marketing tools including Google Tag Manager, Microsoft Clarity, Facebook Pixel, and Taboola. The site is mobile-optimized, SEO-friendly, and employs strong security practices including HTTPS, security headers, and cookie consent mechanisms. The digital maturity is high, reflecting a professional and scalable infrastructure. From a security perspective, Gupshup demonstrates good practices with enterprise-grade security offerings linked on the site, secure forms, and no visible vulnerabilities or exposed sensitive data. However, explicit incident response and vulnerability disclosure policies are not publicly found, which could be improved. Privacy compliance is strong with comprehensive privacy and cookie policies and GDPR indicators. Overall, Gupshup presents a low-risk profile with a high degree of professionalism, trustworthiness, and technical sophistication. Strategic recommendations include enhancing transparency on security certifications, publishing incident response policies, and providing data protection officer contact details to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching gupshup.io

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
70
Email security
80
DNS health
70
Network security
100
GDPR outside view
88
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Gupshup operates in the competitive conversational AI and CPaaS market, leveraging AI to automate customer interactions across industries such as BFSI, retail, healthcare, travel, and more. Their business model is B2B SaaS, monetizing through API usage, platform subscriptions, and professional services. The company has a strong partnership ecosystem and global client base, including major brands like Citibank and Khan Academy. Growth indicators include recent $60M+ funding and Gartner recognition. Their competitive advantage lies in AI-driven automation, multi-channel support, and extensive integrations. The company targets enterprises and medium-large businesses aiming to digitize customer engagement.

Security posture

Gupshup's security posture is robust with HTTPS enforced, comprehensive security headers, and enterprise-grade security solutions highlighted on the site. The presence of cookie consent and privacy policies indicates compliance with privacy regulations. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of publicly available incident response and vulnerability disclosure policies suggests room for improvement in transparency and readiness. No security certifications were explicitly found on the site. Overall, the security maturity is good but could be enhanced by publishing formal security governance documents.

Recommendations

  1. Publish a dedicated incident response and vulnerability disclosure policy page to improve transparency and readiness.
  2. Provide contact information for a Data Protection Officer or privacy lead to enhance GDPR compliance visibility.
  3. Obtain and display recognized security certifications (e.g., ISO 27001) to strengthen trust with enterprise clients.
  4. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance documentation on data retention and privacy practices to align with evolving regulations.

Contact details published on the site

Addresses
Legal name
Gupshup
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Gupshup
Description
Gupshup is a Conversational Engagement Platform empowering businesses to engage meaningfully with customers across commerce, marketing and support use-cases on 30+ channels. They build AI-powered chatbots to automate customer acquisition, marketing, commerce, and support to maximize customer lifetime value and reduce the cost of service.
Key services
Conversational AI Agents, Messaging APIs (WhatsApp, SMS, Voice, Instagram, RCS, etc.), Conversation Builder, Campaign Manager, Agent Assist, Integrations
Content quality
excellent
Branding
consistent

Technology

Stack
React (Next.js), Google Tag Manager, Taboola, Microsoft Clarity, Facebook Pixel, LinkedIn Insight Tag, Google Optimize, Cookielaw.org Consent SDK
Frameworks
Next.js
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Enterprise grade security page linked
  • Cookie consent implemented
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Facebook Pixel, LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Taboola
Tracking pixels
Google Analytics (via GTM), Facebook Pixel, LinkedIn Insight Tag, Microsoft Clarity
Marketing tools
Google Optimize, Cookielaw.org Consent SDK
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking.
  2. Strong focus on conversational AI and messaging platform services.
  3. Multiple contact channels and comprehensive resource sections.
  4. Use of modern web technologies and analytics tools.
  5. Good privacy and cookie policy presence with consent mechanisms.
  6. No visible security or privacy red flags in content or metadata.
Technical notes

Notes

The website uses a modern React-based framework (Next.js) ensuring server-side rendering and good SEO. Integration with multiple analytics and marketing tools supports data-driven decision making. The site is mobile-optimized and accessible with good performance indicators. Use of preconnect and preload hints improves loading times. No CMS detected, likely a custom or headless solution. Hosting provider is not explicitly identified. The technical stack supports scalability and extensibility but requires ongoing maintenance of third-party dependencies to avoid security risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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