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Security report for google-analytics.com

Google · Technology · United States

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

The website marketingplatform.google.com/about/analytics/ is a professionally designed and well-maintained Google Marketing Platform page dedicated to Google Analytics. It provides comprehensive information about Google Analytics tools, benefits, features, and integrations targeted at businesses ranging from small enterprises to large corporations. The site leverages modern web technologies including AngularJS and Google Tag Manager, ensuring a fast, responsive, and accessible user experience. The branding is consistent with Google's global standards, reinforcing trust and credibility. From a technical perspective, the site is hosted on Google's infrastructure, uses HTTPS with strong SSL configurations, and implements security best practices such as content security policies and cookie consent mechanisms. No vulnerabilities or security issues were detected in the provided content. Privacy compliance is robust, linking to Google's comprehensive privacy and cookie policies, which are GDPR compliant. Overall, the security posture is strong with no signs of blocking or WAF interference, and the domain legitimacy is unquestionable given it is a subdomain of google.com. The site effectively supports Google's business model of providing analytics and marketing tools as SaaS solutions, maintaining high standards of professionalism and user trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching google-analytics.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
45
Email security
83
DNS health
90
Network security
100
GDPR outside view
68
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Google Analytics is a market-leading analytics platform integrated within the Google Marketing Platform ecosystem. The business model is SaaS, offering free and premium analytics solutions to a broad range of customers including small businesses and enterprises. The platform's competitive advantage lies in its integration with Google's advertising and cloud services, advanced machine learning insights, and extensive partner ecosystem. The website highlights case studies and resources that demonstrate significant ROI improvements for clients, indicating strong growth and adoption. The partnership and developer resources further enhance the platform's extensibility and market reach.

Security posture

The website demonstrates a mature security posture with HTTPS enforced, use of security headers, and no exposed sensitive information. The presence of nonce attributes in scripts and cookie consent banners indicate adherence to modern security and privacy standards. However, no explicit security policy or incident response information is publicly available on this page, which is common for marketing sites but could be improved for transparency. No vulnerabilities or outdated libraries were detected in the content. Overall, the site aligns well with industry best practices for security and privacy.

Recommendations

  1. Publish or link to a dedicated security policy and incident response page to improve transparency.
  2. Regularly update and audit third-party scripts and dependencies, especially AngularJS versions.
  3. Enhance visibility of data protection officer contact information to support GDPR compliance.
  4. Consider adding a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  5. Maintain and monitor cookie consent mechanisms to ensure ongoing compliance with evolving privacy regulations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Google
Description
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Key services
Google Analytics, Tag Manager, Campaign Manager 360, Display & Video 360, Search Ads 360, Analytics 360, Tag Manager 360
Content quality
excellent
Branding
consistent

Technology

Stack
AngularJS 1.6.6, Google Tag Manager, Google Fonts (Roboto, Google Sans, Product Sans), Google Analytics tracking, HTTPS, JSON-LD structured data
Frameworks
AngularJS
Platforms
Google Marketing Platform
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • Use of HTTPS
  • Cookie consent banner
  • No exposed sensitive data in HTML
  • Use of nonce attributes in scripts
  • Google Tag Manager for controlled script loading

Analytics and tracking

Services
Google Analytics, Google Analytics 360
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, Google AdSense, Google Ad Manager
Marketing tools
Google Marketing Platform, Campaign Manager 360, Display & Video 360, Search Ads 360
Transparency
excellent

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional Google Marketing Platform page focused on Google Analytics.
  2. Content is comprehensive, well-structured, and targeted at businesses of all sizes.
  3. Strong branding and trust signals consistent with Google’s standards.
  4. No contact emails or phone numbers explicitly listed on this page.
  5. Privacy and cookie policies are linked to official Google policy pages.
  6. Use of modern web technologies and good security practices observed.
  7. No signs of suspicious or malicious content.
  8. No WAF or blocking mechanisms detected.
Technical notes

Notes

The website uses AngularJS 1.6.6, Google Tag Manager, and Google Fonts, hosted on Google infrastructure with HTTPS. The site is mobile optimized with responsive images and accessible navigation. SEO is well implemented with meta tags, Open Graph, and JSON-LD structured data. Performance is fast with asynchronous script loading. The use of nonce attributes in scripts enhances security. No CMS is explicitly detected, likely a custom Google platform. Overall, the technical implementation is modern and robust, supporting a high-quality user experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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