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Security report for getblueshift.com

Blueshift Labs, Inc. · Technology · United States

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

Blueshift Labs, Inc. operates a sophisticated AI-powered customer engagement platform designed to unify customer data, leverage predictive and generative AI, and automate personalized marketing campaigns across multiple channels. The company targets enterprise and medium-sized businesses seeking to enhance customer lifecycle marketing and cross-channel engagement. Their platform integrates a customer data platform (CDP), AI decisioning, and a marketing automation hub, positioning Blueshift as a leader in intelligent marketing technology. The website reflects a mature, professional brand with strong market positioning and a comprehensive service offering. Technically, the website is built on WordPress and hosted on AWS infrastructure, utilizing a modern tech stack including JavaScript libraries, HubSpot forms, and multiple analytics and tracking services. The site demonstrates good SEO, accessibility, and mobile optimization, with fast loading times and rich interactive content. Integration with numerous marketing and data platforms underscores the company’s commitment to ecosystem connectivity. From a security perspective, the site enforces HTTPS and employs domain registration protections, though it lacks explicit DNSSEC and some security headers. Privacy compliance is partially addressed with a comprehensive privacy policy and certifications (CCPA, GDPR, HIPAA, SOC), but the absence of a cookie consent mechanism is a notable gap. No vulnerabilities or exposed sensitive data were detected. Overall, Blueshift’s website presents a high level of professionalism, technical maturity, and business credibility. The risk profile is low, with recommendations focusing on enhancing privacy compliance and security header implementation to further strengthen trust and regulatory adherence.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
85
Email security
80
DNS health
85
Network security
100
GDPR outside view
85
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Blueshift is positioned as a leading AI-driven customer engagement platform provider, serving diverse industries including retail, finance, healthcare, and e-commerce. Their competitive advantage lies in unifying customer data with advanced AI capabilities to deliver personalized marketing at scale. The SaaS business model leverages integrations with major platforms like Salesforce, Shopify, and Snowflake, enhancing customer value and stickiness. The company demonstrates strong growth indicators through customer case studies and industry recognitions. Their partner ecosystem and extensive integrations support rapid deployment and scalability, appealing to enterprise clients. Strategic observations include the importance of maintaining compliance with evolving data privacy regulations and continuing innovation in AI-driven marketing automation.

Security posture

Blueshift’s security posture is solid with HTTPS enforced and domain registration protections in place. The presence of industry compliance certifications such as CCPA, GDPR, HIPAA, and SOC indicates a commitment to regulatory standards. However, the lack of DNSSEC and explicit security headers like Content-Security-Policy and X-Frame-Options suggests room for improvement. The website does not disclose an incident response policy or dedicated security contact channels, which could enhance transparency and readiness. Extensive use of third-party tracking and marketing scripts necessitates ongoing vulnerability management. Overall, the security maturity is good but would benefit from enhanced header policies and explicit privacy consent mechanisms to align with best practices.

Recommendations

  1. Implement a cookie consent banner/mechanism to ensure GDPR and CCPA compliance.
  2. Enable DNSSEC for the domain to improve DNS security and prevent spoofing.
  3. Add and enforce security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  4. Publish a clear security policy and incident response plan with dedicated contact channels.
  5. Regularly audit and update third-party scripts to mitigate potential vulnerabilities.

Contact details published on the site

Addresses
Legal name
Blueshift Labs, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Blueshift Labs, Inc.
Description
Blueshift provides an AI-powered customer engagement platform that unifies customer data, leverages AI for predictive marketing, and automates cross-channel campaigns to drive growth and personalized customer experiences.
Key services
Customer Data Platform, AI-powered Decisioning, Cross-Channel Marketing Hub, AI Agents, Assistants, and Predictors
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, jQuery, Lottie animations, HubSpot forms and analytics, Google Tag Manager, Segment analytics, Clarity (Microsoft), Facebook Pixel, ZoomInfo Pixel, Salesloft, Reddit Pixel, Twitter Ads, Bing Ads, LinkedIn Insight Tag, Identity Matrix tracking, Oktopost tracking, OptinMonster, Vector analytics, Pagesense
Frameworks
WordPress, Yoast SEO, Bootstrap (implied by navbar classes)
Performance
moderate
Mobile
good
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited
  • No DNSSEC enabled (recommend enabling)
  • No exposed sensitive data in HTML
  • Use of security and privacy compliance badges

Analytics and tracking

Services
HubSpot Analytics, Google Analytics (via GTM), Segment, Microsoft Clarity, Facebook Pixel, ZoomInfo Pixel, Salesloft, Oktopost, Vector Analytics, Pagesense
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads, Bing Ads, Facebook Ads, Twitter Ads, Reddit Ads
Tracking pixels
Facebook Pixel, ZoomInfo Pixel, Oktopost Tracker, Vector Analytics, Identity Matrix, Clarity, Salesloft, Pagesense, HubSpot Analytics
Marketing tools
HubSpot, Segment, OptinMonster, FormHQ
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and interactive features.
  2. Strong use of AI and marketing automation terminology and services.
  3. Multiple customer success stories and case studies enhance trust.
  4. Comprehensive integration ecosystem with major marketing and data platforms.
  5. Good SEO and accessibility practices observed.
  6. No signs of phishing, malware, or suspicious activity.
  7. Extensive use of third-party marketing and analytics scripts.
  8. No explicit cookie consent banner detected, which may be a compliance gap.
Technical notes

Notes

The website is built on a modern WordPress CMS with a well-structured theme and optimized assets. It leverages a broad set of JavaScript libraries and third-party services for analytics, marketing automation, and customer engagement. Hosting on AWS provides scalability and reliability. Performance is moderate to good with mobile optimization and accessibility features implemented. SEO is enhanced by Yoast SEO plugin and proper meta tags including Open Graph and JSON-LD structured data. Technical risks include reliance on multiple third-party scripts which require vigilant security management. Opportunities exist to improve DNS security and implement advanced security headers to reduce attack surface.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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