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Security report for funnelytics.io

Funnelytics Inc. · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

Funnelytics Inc. operates a sophisticated SaaS platform focused on visual funnel analytics and customer journey mapping, targeting marketers and digital businesses seeking to optimize marketing spend and conversion rates. The company offers both a self-serve platform and a done-for-you service, positioning itself as a trusted partner for fast-growing digital enterprises. The website is professionally designed, mobile-optimized, and rich in content, including testimonials and detailed service descriptions that reinforce its market position. Technically, the site leverages modern web technologies including Webflow CMS, Google Tag Manager, Facebook Pixel, Microsoft Clarity, and other analytics and marketing tools. Hosting is via a CDN (Amazon CloudFront), ensuring fast performance and good availability. The site uses HTTPS with strong SSL configuration but lacks some advanced security headers and a cookie consent mechanism, which are recommended for enhanced compliance and security. From a security perspective, the site shows good practices such as encrypted connections and no exposed sensitive data. However, it lacks publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms, which are important for transparency and trust. The WHOIS data is unavailable due to privacy protection or query failure, which is common for SaaS businesses but slightly reduces trustworthiness. Overall, Funnelytics presents a low-risk profile with a strong business and technical foundation. Strategic improvements in privacy compliance and security transparency would further enhance its credibility and user trust.

Scanned

This is an earlier scan of funnelytics.io. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

Need hands-on remediation? Email guard@offseq.com

Keep watching funnelytics.io

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
65
DNS health
80
Network security
100
GDPR outside view
53
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention funnelytics.io, from OffSeq Breach.

Total records
18,273
Employees
0
Customers
18,273
Third parties
0
Weak passwords
11%

30 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for funnelytics.io.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Funnelytics is positioned as a key player in the marketing analytics SaaS sector, offering unique visual funnel mapping and attribution capabilities that differentiate it from traditional analytics tools like Google Analytics. Its dual business model caters to both DIY marketers and those seeking expert services, broadening its market reach. The company targets digital businesses, e-commerce, and marketing agencies, leveraging partnerships and integrations with major platforms such as Shopify, HubSpot, and advertising networks. The presence of industry leader endorsements and a robust affiliate program indicates a healthy ecosystem and growth potential. Revenue streams include subscription fees and premium consulting services. The company’s strategic focus on actionable insights and conversion optimization aligns well with current market demands for data-driven marketing solutions.

Security posture

The website demonstrates a mature security posture with mandatory HTTPS and no visible exposure of sensitive information. Use of asynchronous loading for tracking scripts reduces performance impact and potential attack surface. However, the absence of key security headers (e.g., Content-Security-Policy, X-Frame-Options) and lack of published security policies or incident response contacts represent gaps in security transparency and best practices. No known vulnerabilities or malware indicators were detected. GDPR compliance is partially addressed via a privacy policy, but the lack of a cookie consent banner and explicit data retention disclosures are areas for improvement. Incident response readiness and vulnerability disclosure mechanisms are not publicly documented, which could hinder rapid response to security events. Overall, the security posture is good but could be enhanced by adopting comprehensive security headers, explicit policies, and public disclosure channels.

Recommendations

  1. Implement a cookie consent banner to comply fully with GDPR and other privacy regulations.
  2. Publish a detailed security policy and incident response plan accessible from the website footer.
  3. Add security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to enhance protection.
  4. Consider creating and publishing a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Enhance contact information availability, including dedicated security and support email addresses, to improve trust and responsiveness.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Funnelytics Inc.
Description
Funnelytics shows you your full customer journey — from first click to final sale — so you can optimize what works and eliminate what doesn't.
Key services
Visual funnel analytics, Customer journey mapping, Ad attribution, Conversion optimization, Performance tracking
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow CMS, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, ProfitWell, Microsoft Bing UET, Vimeo Player, jQuery, Slick Carousel, Visual Website Optimizer (VWO), Microsoft Clarity
Platforms
Webflow
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of modern tracking scripts with async loading

Analytics and tracking

Services
Microsoft Clarity, Google Analytics (implied via GTM), ProfitWell
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Meta Ads, Google Ads, Microsoft Bing Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Microsoft Clarity, ProfitWell
Marketing tools
Visual Website Optimizer (VWO), ProfitWell
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia
  2. No WHOIS data available due to malformed request or privacy protection
  3. Strong use of modern marketing and analytics technologies
  4. No direct contact emails or phone numbers found on main site
  5. Privacy and terms pages are present and comprehensive
  6. No cookie consent banner detected despite GDPR compliance claims
  7. No explicit security policy or incident response information published
  8. Multiple customer testimonials and industry endorsements present
  9. Clear call to actions for trial and service booking
  10. No suspicious or malicious content detected
Technical notes

Notes

The website is built on Webflow CMS, leveraging a modern tech stack including Google Tag Manager, Facebook Pixel, Microsoft Clarity, and ProfitWell for analytics and marketing automation. Hosting is via a CDN (Amazon CloudFront), ensuring fast content delivery and scalability. The site uses asynchronous script loading to optimize performance and reduce blocking. The design is responsive and mobile-optimized, with good accessibility features. SEO is supported by proper meta tags and Open Graph data. No major technical debt or deprecated libraries were detected. Opportunities exist to improve security headers and implement a cookie consent mechanism. Overall, the technical infrastructure is robust, modern, and well-suited to support the business objectives.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 67/100 +6Medium31 findingsView report
  2. 61/100Medium35 findingsView report
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