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Security report for funnelytics.io

Funnelytics Inc. · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

Funnelytics Inc. operates a SaaS platform focused on visual funnel analytics and customer journey mapping to help digital marketers optimize their marketing funnels and increase revenue. The company offers both a self-serve platform and done-for-you services, targeting marketers and digital businesses. The website is professionally designed, mobile-optimized, and rich in content including testimonials, case studies, and multimedia. The technical infrastructure leverages modern web technologies including Webflow CMS, Google Tag Manager, Facebook Pixel, and other marketing and analytics tools, indicating a mature digital presence. Security posture is good with HTTPS enforced and no exposed sensitive data, though explicit security headers and cookie consent mechanisms could be improved. WHOIS data is unavailable due to privacy protection or query failure, but the website's branding and trust signals support legitimacy. Overall, the site demonstrates a strong business and technical foundation with room for enhanced privacy compliance and security transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

Need hands-on remediation? Email guard@offseq.com

Keep watching funnelytics.io

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
30
Email security
65
DNS health
80
Network security
100
GDPR outside view
53
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention funnelytics.io, from OffSeq Breach.

Total records
18,273
Employees
0
Customers
18,273
Third parties
0
Weak passwords
11%

30 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for funnelytics.io.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Funnelytics positions itself as a key player in marketing analytics with a focus on funnel visualization and attribution beyond last-click models. Its business model combines SaaS subscriptions with premium done-for-you services, appealing to a range of customers from hands-on marketers to those seeking expert assistance. The company has established trust through endorsements from industry leaders and a portfolio of case studies. Its integration ecosystem includes major marketing platforms and affiliate programs, supporting broad adoption. The absence of direct contact details on the website suggests a focus on digital engagement channels. Growth indicators include a 14-day free trial and clear calls to action for trial and consultation bookings.

Security posture

The website employs HTTPS with a strong SSL configuration and uses reputable third-party analytics and marketing scripts. However, it lacks explicit security headers such as Content-Security-Policy and X-Frame-Options, which are recommended to mitigate common web attacks. No vulnerability disclosures or incident response policies are publicly available, which could be a gap in transparency. The absence of a cookie consent banner indicates partial GDPR compliance, though a comprehensive privacy policy is present. No exposed sensitive data or vulnerable libraries were detected. Overall, the security posture is solid but could benefit from enhanced header policies and visible security governance documentation.

Recommendations

  1. Implement and publish explicit security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen web security.
  2. Add a cookie consent mechanism to comply fully with GDPR and other privacy regulations.
  3. Publish a vulnerability disclosure policy or security.txt file to improve transparency and incident response readiness.
  4. Provide clear contact information for security and general inquiries to enhance trust and customer support.
  5. Regularly audit third-party scripts and dependencies to ensure no vulnerable libraries are included.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Funnelytics Inc.
Description
Funnelytics shows you your full customer journey — from first click to final sale — so you can optimize what works and eliminate what doesn't.
Key services
Visual funnel analytics, Customer journey mapping, Ad attribution, Conversion optimization, Done-for-you funnel optimization services
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow CMS, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Microsoft Bing UET, ProfitWell, Microsoft Clarity, Vimeo embedded videos, jQuery, Slick Carousel
Platforms
Webflow
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of modern tracking and analytics scripts
  • No inline passwords or keys

Analytics and tracking

Services
Microsoft Clarity, Google Analytics (implied via GTM), ProfitWell, VWO
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Meta Ads (Facebook Pixel), Google Ads, Microsoft Bing Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Microsoft Clarity, ProfitWell
Marketing tools
VWO (Visual Website Optimizer)
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia
  2. No signs of WAF or blocking mechanisms
  3. WHOIS data unavailable, likely due to privacy protection or query failure
  4. Strong branding and professional design
  5. Multiple trusted third-party integrations and tracking tools
  6. No direct contact emails or phone numbers found on main site
  7. Privacy and terms pages present and comprehensive
  8. No explicit cookie consent banner detected
  9. No security.txt or vulnerability disclosure found
Technical notes

Notes

The website is built on Webflow CMS and uses a modern tech stack including Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Microsoft Clarity, and ProfitWell for analytics and marketing automation. It hosts multimedia content via Vimeo and uses jQuery and Slick Carousel for UI components. The site is fast-loading, mobile-optimized, and SEO-friendly with proper meta tags and Open Graph data. Hosting appears to be via a CDN (likely Amazon CloudFront through Webflow), ensuring good performance and availability. There is no evidence of technical debt or deprecated technologies. Opportunities exist to enhance security headers and privacy compliance mechanisms.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 67/100 +6Medium33 findingsView report
  2. 61/100Medium35 findingsView report
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