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Security report for funnel.io

Funnel Holding AB · Technology · Sweden

Low risk. 2 critical or high findings in SSL/TLS.

Security score

79/100

Risk levelLow

0–100, higher is better. How it is calculated

Funnel Holding AB operates the Funnel.io platform, a leading marketing intelligence SaaS solution that aggregates, transforms, and analyzes marketing data to enable data-driven decision making. The company targets marketing professionals, data analysts, and IT teams across various industries globally, positioning itself as a trusted platform with advanced measurement capabilities including marketing mix modeling and digital attribution. The website reflects a mature digital presence with comprehensive content, clear navigation, and strong branding consistency. Technically, the site leverages modern frameworks like React and HubSpot CMS, hosted on AWS infrastructure, and integrates multiple analytics and marketing tools such as Google Tag Manager, FullStory, and Facebook Pixel. Security posture is solid with HTTPS enforcement, domain transfer protection, and cookie consent mechanisms, though DNSSEC is not enabled and explicit incident response contacts are not found. Overall, Funnel.io demonstrates a high level of professionalism, technical maturity, and compliance readiness, supporting its market position as a reliable marketing intelligence provider.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching funnel.io

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
70
Email security
82
DNS health
80
Network security
100
GDPR outside view
83
Average
79

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention funnel.io, from OffSeq Breach.

Total records
213
Employees
0
Customers
213
Third parties
0
Weak passwords
12%

7 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for funnel.io.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Funnel.io's business model centers on SaaS delivery of marketing data integration and reporting services, serving a broad audience including agencies, B2B, and B2C companies. The company has a global footprint with offices in Sweden and the US, and a strong partner ecosystem evidenced by solution and technology partner programs. The platform's competitive advantage lies in its comprehensive data connectors, advanced analytics features, and ease of use. Funnel.io maintains a consistent brand image and leverages social proof through customer logos and social media presence. The domain age and registration details align with the company's founding date, enhancing credibility. The company does not publicly disclose certifications or incident response contacts, which could be areas for future transparency improvements.

Security posture

The website employs HTTPS with a valid SSL certificate and domain transfer protection, indicating a secure baseline. Cookie consent and privacy policies demonstrate GDPR compliance efforts. However, DNSSEC is not enabled, which could improve DNS security. No explicit security headers were detected in the provided data, suggesting room for enhancement in HTTP security headers like Content-Security-Policy and X-Frame-Options. The absence of a published security.txt or vulnerability disclosure policy limits transparency in incident response readiness. Third-party scripts from HubSpot, FullStory, and Facebook Pixel are used, which require ongoing monitoring for vulnerabilities. Overall, the security posture is good but could benefit from additional hardening and transparency measures.

Recommendations

  1. Enable DNSSEC to enhance domain name system security.
  2. Publish a security.txt file to provide clear vulnerability disclosure and incident response contacts.
  3. Implement and verify HTTP security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  4. Provide explicit incident response contact information, including security or abuse email addresses.
  5. Regularly audit third-party scripts and dependencies to mitigate potential vulnerabilities.

Contact details published on the site

Addresses
Legal name
Funnel Holding AB
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Funnel Holding AB
Description
Funnel is a marketing intelligence platform that enables organizations to collect, transform, and analyze marketing data. The platform includes tools for data integration, marketing reporting, and advanced measurement such as marketing mix modeling and digital attribution. Funnel helps businesses create a reliable source of truth to support data-driven decision making across marketing channels.
Key services
Data integration, Marketing reporting, Advanced measurement, Marketing mix modeling, Digital attribution
Content quality
excellent
Branding
consistent

Technology

Stack
React, HubSpot CMS, Google Tag Manager, FullStory, Facebook Pixel
Frameworks
React
Platforms
HubSpot
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Cookie consent banner implemented

Analytics and tracking

Services
Google Analytics (via GTM), FullStory, HubSpot Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Facebook Ads
Tracking pixels
Facebook Pixel, FullStory
Marketing tools
HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich.
  2. Strong marketing focus with clear product and solution offerings.
  3. Multiple social media and partner links enhance trust.
  4. Privacy and cookie policies are present with consent mechanisms.
  5. No visible security vulnerabilities or WAF blocking.
  6. Use of modern technologies and analytics tools.
  7. WHOIS data shows privacy protection but domain age and status are consistent with legitimate business.
Technical notes

Notes

The website is built on a modern technology stack including React and HubSpot CMS, hosted on AWS infrastructure as inferred from DNS servers. It uses multiple external analytics and marketing tools such as Google Tag Manager, FullStory, and Facebook Pixel, indicating a mature digital marketing setup. The site is well-optimized for performance and mobile responsiveness, with comprehensive meta tags and structured data for SEO. Accessibility features are present but could be further enhanced. The use of HubSpot forms indicates integrated lead capture capabilities. Overall, the technical implementation supports a high-quality user experience and robust marketing operations, with minor opportunities for security and performance improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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