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Security report for friendly.ch

Friendly · Technology · Switzerland

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

62/100

Risk levelMedium

0–100, higher is better. How it is calculated

Friendly is a Swiss software company specializing in privacy-focused web analytics and marketing automation solutions. Their flagship products, Friendly Analytics and Friendly Automate, provide businesses with GDPR and nFADP compliant tools hosted entirely in Switzerland. The company emphasizes transparency and data protection, holding ISO 27001 and ISO 9001 certifications and promoting an open startup philosophy. Their market position is strong within Switzerland, targeting businesses that require secure and privacy-compliant digital marketing tools. Technically, the website is built on WordPress with modern plugins and integrations such as Matomo for analytics and Mautic for marketing automation. The site is well-optimized for performance, mobile responsiveness, and SEO, reflecting a mature digital infrastructure. Hosting appears to be Swiss-based, aligning with their privacy commitments. Security posture is solid with HTTPS enforced, disabling cookies in analytics, and certifications that demonstrate commitment to information security. However, the site lacks visible cookie consent mechanisms and published incident response policies, which are areas for improvement. No critical vulnerabilities or suspicious activities were detected. Overall, Friendly presents a trustworthy and professional online presence with strong privacy and security foundations. Strategic enhancements in transparency around cookie consent and incident response would further strengthen their compliance and user trust.

Scanned

This is an earlier scan of friendly.ch. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching friendly.ch

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
50
Email security
87
DNS health
85
Network security
20
GDPR outside view
65
Average
62

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Friendly operates in the technology sector, focusing on privacy-compliant SaaS solutions for web analytics and marketing automation. Their competitive advantage lies in Swiss data hosting, compliance with strict data protection laws, and transparent business practices. Revenue streams include subscription-based software products with free trials and demos. The target customers are businesses valuing data privacy and compliance. The company demonstrates growth through certifications and open startup initiatives. Partnerships with Swiss institutions and a commitment to charity donations enhance their brand reputation and ecosystem integration.

Security posture

The company maintains a mature security posture evidenced by ISO 27001 and ISO 9001 certifications and hosting data exclusively in Switzerland. HTTPS is enforced site-wide, and tracking scripts are configured to disable cookies, reducing privacy risks. However, the absence of explicit security headers and published incident response or vulnerability disclosure policies indicates room for improvement. No exposed sensitive data or vulnerable libraries were detected. The security culture is proactive but could benefit from enhanced transparency and formalized incident management.

Recommendations

  1. Implement a visible and compliant cookie consent mechanism to meet privacy regulations fully.
  2. Publish an incident response and vulnerability disclosure policy to improve transparency and readiness.
  3. Add security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  4. Provide explicit security contact channels (e.g., security@ or abuse@ email addresses).
  5. Regularly audit and update third-party scripts and plugins to mitigate potential vulnerabilities.

Contact details published on the site

Legal name
Friendly LLC
Registration number
CHE-145.851.644
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Friendly
Description
Swiss software company offering privacy-friendly web analytics and marketing automation solutions hosted in Switzerland, compliant with nFADP (CH) and GDPR (EU).
Key services
Friendly Analytics, Friendly Automate
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.6.2, Yoast SEO Premium, Matomo Analytics, Mautic Marketing Automation, jQuery 3.7.1, Podlove Web Player, Ultimate Blocks, WP Rocket
Frameworks
WordPress
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Disable cookies in Matomo tracking
  • ISO 27001 and ISO 9001 certifications
  • Data hosted in Switzerland
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Matomo
Tracking level
minimal
Privacy practices
good

Advertising

Tracking pixels
Matomo
Marketing tools
Mautic
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong emphasis on privacy and data protection compliance.
  3. Use of open source and transparent business practices.
  4. No signs of suspicious or malicious activity.
  5. Good integration of analytics and marketing automation tools with privacy focus.
Technical notes

Notes

The website leverages a modern WordPress CMS with up-to-date plugins including Yoast SEO Premium, Matomo Analytics, and Mautic Marketing Automation. The tech stack supports fast loading times, mobile optimization, and accessibility. Hosting is likely Swiss-based, supporting their privacy claims. The site uses lazy loading and prefetching techniques for performance. Technical debt appears low, but improvements in security header implementation and cookie consent integration are recommended to enhance compliance and security posture.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 62/100Medium26 findingsView report
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