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Security report for friendly.ch

Friendly · Technology · Switzerland

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

62/100

Risk levelMedium

0–100, higher is better. How it is calculated

Friendly is a Swiss software company specializing in privacy-focused web analytics and marketing automation solutions. Their flagship products, Friendly Analytics and Friendly Automate, provide businesses with tools to optimize website performance and automate marketing workflows while ensuring compliance with Swiss data protection laws (nFADP) and the EU GDPR. The company positions itself as a Swiss market leader emphasizing data sovereignty, transparency, and security certifications such as ISO 27001 and ISO 9001. Their open startup approach further enhances trust by publicly sharing financial and operational data. Technically, the website is built on WordPress with modern SEO and analytics integrations, including Matomo and Mautic, reflecting a mature digital infrastructure. The site is well-optimized for performance, mobile responsiveness, and accessibility, with strong SEO practices. Hosting and data storage are Swiss-based, aligning with their privacy commitments. Security posture is strong with HTTPS enforced, certified standards, and privacy-conscious analytics configurations. However, the absence of a visible cookie consent mechanism and lack of published incident response or vulnerability disclosure policies represent areas for improvement. No critical vulnerabilities or exposed sensitive data were detected. Overall, Friendly demonstrates a high level of business credibility, technical maturity, and privacy compliance, making it a trustworthy provider in the privacy-centric analytics and marketing automation market. Strategic recommendations include enhancing cookie consent transparency, publishing security incident contacts, and adding security headers to further harden the website.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching friendly.ch

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
50
Email security
87
DNS health
85
Network security
20
GDPR outside view
65
Average
62

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Friendly operates in the technology sector with a focus on privacy-compliant analytics and marketing automation software. Their business model is SaaS-based, targeting businesses that require GDPR and Swiss data protection compliance. The company leverages Swiss data hosting and certifications as competitive advantages. Their open startup model and charity donations indicate a socially responsible brand image. Partnerships with reputable Swiss institutions and companies reinforce market credibility. Revenue streams likely include subscription fees for their software products. Growth indicators include continuous content updates and certifications. The company maintains a transparent and ethical operational approach, which supports customer trust and retention.

Security posture

The website exhibits a mature security posture with enforced HTTPS, ISO 27001 and ISO 9001 certifications, and privacy-respecting analytics configurations (Matomo with disabled cookies). Data is hosted in Switzerland, aligning with strict data protection laws. However, the lack of explicit security headers (e.g., CSP, X-Frame-Options) and absence of published incident response or vulnerability disclosure policies are gaps. No contact emails for security incidents were found. The use of third-party scripts is controlled but should be regularly audited. Overall, the security culture appears strong but could benefit from enhanced transparency and technical hardening.

Recommendations

  1. Implement a visible cookie consent banner to comply with GDPR and enhance user transparency.
  2. Publish a dedicated incident response policy and provide clear security contact channels.
  3. Add security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  4. Regularly audit third-party scripts and dependencies for vulnerabilities and update them promptly.
  5. Enhance transparency by publishing a vulnerability disclosure policy and security.txt file.

Contact details published on the site

Legal name
Friendly LLC
VAT number
CHE-145.851.644
Registration number
DUNS 48-050-5206
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Friendly
Description
Swiss software solutions for web analytics and marketing automation that prioritize data protection by hosting in Switzerland and complying with nFADP (CH) and GDPR (EU).
Key services
Friendly Analytics, Friendly Automate
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO Premium, Matomo Analytics, Mautic Marketing Automation, jQuery
Frameworks
Yoast SEO, Podlove Web Player
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Disable cookies in Matomo tracking
  • ISO 27001 and ISO 9001 certifications
  • Data hosted in Switzerland
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Matomo
Tracking level
minimal
Privacy practices
excellent

Advertising

Tracking pixels
Matomo
Marketing tools
Mautic
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking mechanisms.
  2. Strong emphasis on Swiss data protection and compliance.
  3. Use of open source and transparent business practices.
  4. No visible contact emails or phone numbers on main pages; contact via form only.
  5. No cookie consent banner detected despite use of analytics.
  6. Good SEO and accessibility practices observed.
  7. No security.txt or explicit vulnerability disclosure found.
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including Yoast SEO Premium for SEO optimization, Matomo for privacy-focused analytics, and Mautic for marketing automation. The site uses jQuery and other JavaScript libraries for interactivity. Hosting appears to be Swiss-based, supporting data sovereignty claims. Performance is optimized with lazy loading, caching, and preloading techniques. The site is mobile responsive and accessible with good SEO metadata and structured data (JSON-LD). Technical risks are minimal but include the need for improved security headers and cookie consent mechanisms. Overall, the infrastructure supports business goals effectively with room for incremental security and compliance improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 62/100Medium26 findingsView report
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