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Security report for eyeota.com

Eyeota · Technology · N/a

Medium risk. 2 critical or high findings in SSL/TLS and Security headers.

Security score

61/100

Risk levelMedium

0–100, higher is better. How it is calculated

Eyeota operates as a data provider specializing in audience targeting data for advertisers and marketers. Their platform focuses on enriching insights, enhancing personalization, and transforming audience targeting strategies. The website positions Eyeota as a trusted source for audience data, targeting marketing professionals seeking to engage customers effectively. The company appears to be medium-sized within the technology sector, leveraging modern marketing and analytics tools to support its business model. Technically, the website is built on the HubSpot CMS platform and integrates several third-party technologies including Google Analytics 4, Facebook Ads Pixel, LinkedIn Insight Tag, and Boomtrain personalization. The site demonstrates good mobile optimization and SEO practices, although some accessibility features are basic. Performance is moderate, with a reliance on external scripts for analytics and marketing. From a security perspective, the site uses HTTPS and Google Consent Mode to manage privacy compliance, but lacks visible security headers and explicit privacy or cookie policies in the analyzed content. No contact information or incident response channels are clearly provided, which may impact user trust and compliance with regulations such as GDPR. The absence of WHOIS registration data raises concerns about domain legitimacy and transparency. Overall, Eyeota's website presents a professional and business-focused front with moderate technical maturity. However, improvements in security best practices, privacy transparency, and domain registration clarity are recommended to enhance trustworthiness and compliance.

Scanned

This is an earlier scan of eyeota.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

Need hands-on remediation? Email guard@offseq.com

Keep watching eyeota.com

This scan found 13 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
45
Email security
50
DNS health
85
Network security
100
GDPR outside view
83
Average
61

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention eyeota.com, from OffSeq Breach.

Total records
22
Employees
0
Customers
4
Third parties
18
Weak passwords
14%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for eyeota.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Eyeota is positioned as a key player in the audience data and marketing technology space, providing data enrichment and targeting services to advertisers and marketers. Their business model revolves around data-driven marketing solutions, leveraging partnerships with major platforms and integrating advanced analytics tools. The company targets marketing professionals and enterprises seeking to optimize customer engagement through personalized audience data. The use of HubSpot and multiple tracking technologies indicates a mature digital marketing approach. However, the lack of visible corporate contact details and domain registration transparency may affect stakeholder confidence. Strategic partnerships and integrations with platforms like Google, Facebook, and LinkedIn enhance their market reach and competitive advantage.

Security posture

The website demonstrates a basic security posture with HTTPS enabled and implementation of Google Consent Mode for privacy management. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options is a notable gap. No explicit privacy or cookie policies were found in the provided content, which may lead to compliance risks under GDPR and other data protection regulations. The lack of visible incident response contacts or security policies further reduces the site's security maturity. No vulnerabilities or exposed sensitive data were detected in the analyzed content, but reliance on multiple third-party scripts necessitates ongoing security audits. Overall, the security posture is moderate but requires enhancements to meet best practices and regulatory requirements.

Recommendations

  1. Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web vulnerabilities.
  2. Publish clear and accessible privacy and cookie policies detailing data collection, usage, and user consent mechanisms to improve GDPR compliance.
  3. Provide explicit contact information for security incidents and data protection inquiries to enhance transparency and incident response readiness.
  4. Verify and update WHOIS domain registration information to ensure domain legitimacy and build trust with users and partners.
  5. Conduct regular security audits of third-party scripts and integrations to identify and remediate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Eyeota
Description
Engage your best customers with trusted audience data | enrich insights, enhance personalization and transform audience targeting.
Key services
audience targeting data, insights enrichment, personalization enhancement, audience targeting transformation
Content quality
good
Branding
consistent

Technology

Stack
jQuery 1.11.2, Google Analytics 4, HubSpot, FontAwesome 5, Google Tag Manager, LinkedIn Insight Tag, Boomtrain personalization
Frameworks
HubSpot CMS
Platforms
HubSpot
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
60/100
Good practices seen
  • Use of Google Consent Mode for privacy compliance

Analytics and tracking

Services
Google Analytics 4, LinkedIn Insight Tag, HubSpot Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ads
Tracking pixels
Facebook Ads Pixel, LinkedIn Insight Tag, Google Analytics 4
Marketing tools
HubSpot, Boomtrain personalization
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website content is accessible and not blocked by WAF or security mechanisms.
  2. WHOIS data is unavailable or domain may not be registered, which is a significant concern.
  3. No explicit privacy, cookie, or terms of service policies found in the provided HTML content.
  4. No contact emails, phone numbers, or physical addresses explicitly found in the analyzed content.
  5. Website uses multiple third-party marketing and analytics tools, including HubSpot, Google Analytics, Facebook Pixel, and LinkedIn Insight Tag.
  6. No security headers detected in the provided data; SSL configuration unknown.
  7. Website content is professional and targeted at advertisers and marketers for audience data services.
  8. No adult or explicit content detected; content is safe for general audiences.
Technical notes

Notes

The website is built on the HubSpot CMS platform and utilizes a range of modern web technologies including jQuery, FontAwesome, Google Analytics 4, and various marketing and personalization tools. The integration of Google Tag Manager and LinkedIn Insight Tag indicates a sophisticated approach to analytics and user tracking. Performance is moderate, with room for optimization in script loading and accessibility features. The site is mobile-optimized and SEO-friendly, with proper meta tags and social media verification. However, the absence of security headers and incomplete WHOIS data suggest areas for technical improvement. Overall, the infrastructure supports the business goals but would benefit from enhanced security and compliance configurations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100Low27 findingsView report
  2. 76/100Low27 findingsView report
  3. 76/100Low27 findingsView report
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