Skip to main content

Security report for exactmetrics.com

ExactMetrics · Technology · N/a

Medium risk. 2 critical or high findings in SSL/TLS and Security headers.

Security score

61/100

Risk levelMedium

0–100, higher is better. How it is calculated

ExactMetrics is a well-established company specializing in premium Google Analytics plugins for WordPress, serving over 1 million active users. Their product suite offers comprehensive analytics integration, real-time stats, eCommerce tracking, affiliate link tracking, and compliance with privacy regulations such as GDPR and CCPA. The company operates under MonsterInsights, LLC, and targets WordPress site owners, bloggers, eCommerce store owners, businesses, and agencies. The website demonstrates professional branding, excellent content quality, and a strong market position within the WordPress analytics plugin niche. Technically, the website is built on WordPress with a modern tech stack including JavaScript libraries like jQuery and Chart.js, and integrates with multiple marketing and analytics tools such as Google Analytics, Google Tag Manager, Drip, and PushEngage. The site is mobile-optimized, SEO-friendly, and employs standard security headers and HTTPS encryption, reflecting a mature digital infrastructure. From a security perspective, the site enforces HTTPS, uses cookie consent mechanisms, and tracks form interactions securely. However, there is no explicit security policy or incident response contact information publicly available, and WHOIS data for the domain is missing, which slightly reduces trust in domain registration transparency. No critical vulnerabilities or exposed sensitive data were detected. Overall, ExactMetrics presents a strong business and technical profile with good security and privacy compliance. The main risk area is the lack of WHOIS transparency, which should be addressed to improve trustworthiness. Strategic recommendations include publishing a dedicated security policy, providing incident response contacts, and enhancing third-party script audits to maintain security posture.

Scanned

This is an earlier scan of exactmetrics.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching exactmetrics.com

This scan found 14 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
40
Email security
70
Network security
100
GDPR outside view
95
Average
61

Not counted

  • DNS health: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ExactMetrics holds a leading position in the WordPress analytics plugin market, leveraging a SaaS and premium plugin sales model. Their competitive advantage lies in ease of use, comprehensive Google Analytics integration, and extensive feature set including affiliate and eCommerce tracking. Revenue streams are primarily from license sales and addon purchases. The target customers are WordPress site owners ranging from bloggers to agencies. The company benefits from a strong partnership ecosystem with other WordPress tool providers such as OptinMonster and WPForms. Growth indicators include over 1 million active installs and consistent content updates. The company operates under MonsterInsights, LLC, indicating a consolidated brand strategy.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, presence of multiple security headers, and cookie consent mechanisms aligned with GDPR and CCPA. Form tracking is implemented with event handlers to monitor impressions and conversions securely. No exposed credentials or vulnerable libraries were identified. However, the absence of a public security policy and incident response contact reduces transparency. The missing WHOIS data is a concern for domain legitimacy verification. Overall, the security maturity is good but could be improved with explicit policies and enhanced transparency.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and compliance.
  2. Provide clear incident response contact information such as security@ or abuse@ email addresses.
  3. Regularly audit and update third-party scripts and plugins to mitigate vulnerabilities.
  4. Enhance form input validation and implement anti-bot measures to secure data collection.
  5. Consider implementing DNSSEC to strengthen domain name system security.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
ExactMetrics
Description
ExactMetrics is the best premium Google Analytics plugin for WordPress. Properly setup Google Analytics + see reports in WordPress (used by 1 million sites).
Key services
Google Analytics integration, Real-time stats, eCommerce tracking, Affiliate link tracking, Custom dimensions, GDPR/CCPA compliance
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, PHP, JavaScript, Google Analytics, Google Tag Manager, jQuery, Chart.js, Easy Digital Downloads, AffiliateWP, PushEngage, Drip
Frameworks
WordPress
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism
  • Form submission tracking with event handlers
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Google Tag Manager, ExactMetrics plugin tracking
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
OptinMonster
Tracking pixels
PushEngage, Drip
Marketing tools
Drip, OptinMonster
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional WordPress site promoting a premium Google Analytics plugin
  2. Content is rich, well-structured, and targeted at WordPress users and businesses
  3. Strong presence of privacy and cookie consent mechanisms
  4. Multiple integrations with popular WordPress plugins and marketing tools
  5. No signs of WAF or content blocking
  6. WHOIS data unavailable, which reduces confidence in domain registration transparency
Technical notes

Notes

The website is built on a robust WordPress platform with a modern technology stack including PHP, JavaScript, jQuery, and Chart.js. It integrates with multiple marketing and analytics services such as Google Analytics, Google Tag Manager, Drip, and PushEngage. The site uses Easy Digital Downloads for eCommerce functionality and AffiliateWP for affiliate tracking. Performance is moderate with good mobile optimization and accessibility features. SEO is well implemented with comprehensive meta tags and structured data. Technical risks are minimal but include dependency on multiple third-party scripts which require ongoing monitoring to prevent vulnerabilities.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 80/100Low25 findingsView report
  2. 80/100Low25 findingsView report
Reviews of this site

Share your experience with exactmetrics.com. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review exactmetrics.com.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.