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Security report for exactmetrics.com

ExactMetrics · Technology · N/a

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

ExactMetrics is a well-established WordPress plugin company specializing in Google Analytics integration for WordPress websites. With over 1 million active installs, it holds a strong market position as a leading analytics solution for bloggers, eCommerce store owners, businesses, and agencies. The company operates under MonsterInsights, LLC and offers a comprehensive suite of analytics features including real-time stats, affiliate link tracking, enhanced eCommerce tracking, and GDPR/CCPA compliance tools. The website is professionally designed, mobile-optimized, and provides clear navigation and rich content to support its business model of premium plugin sales. Technically, the website leverages WordPress CMS with modern JavaScript libraries such as jQuery and Chart.js, and integrates Google Analytics and Google Tag Manager for data collection. The site demonstrates good performance, accessibility, and SEO optimization. Security best practices are observed with HTTPS enforcement, security headers, and consent management for cookies. However, there is no dedicated security policy or incident response information published, which could be improved. The WHOIS data for the domain is unavailable, which introduces some uncertainty regarding domain registration legitimacy. Despite this, the website's strong branding, trust signals, and professional content mitigate concerns. The site uses multiple marketing and tracking tools, including Drip and OptinMonster, with clear affiliate program integration. Overall, ExactMetrics presents a mature digital presence with a solid security posture and privacy compliance, suitable for its target audience. Strategic improvements in transparency around security policies and incident response would enhance trust further.

Scanned

This is an earlier scan of exactmetrics.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
95/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching exactmetrics.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
40
Email security
85
DNS health
85
Network security
100
GDPR outside view
95
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ExactMetrics targets WordPress users seeking advanced Google Analytics integration, including bloggers, eCommerce store owners, businesses, and agencies. Its competitive advantage lies in ease of setup, comprehensive tracking features, and integration with popular WordPress plugins and services. Revenue is generated through premium plugin licensing and upgrades. The company benefits from a strong partnership ecosystem with brands like OptinMonster and WPForms. Growth indicators include over 1 million active installs and frequent blog updates. The business model focuses on SaaS-style plugin sales with ongoing support and updates. Strategic observations suggest maintaining strong partner relationships and expanding compliance features to stay competitive.

Security posture

The website exhibits a good security maturity level with HTTPS enforced and multiple security headers present. Consent management for cookies and opt-out tracking functions indicate attention to privacy compliance. However, the absence of a published security policy and incident response contact reduces transparency and preparedness perception. No vulnerabilities or exposed sensitive data were detected in the content. Compliance with GDPR and CCPA is indicated but could be strengthened with explicit documentation. The security culture appears focused on user privacy and data protection but would benefit from formalized policies and vulnerability disclosure mechanisms.

Recommendations

  1. Publish a comprehensive security policy page detailing security practices and controls.
  2. Add explicit incident response contact information and procedures on the website.
  3. Implement a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance form input validation and sanitization to prevent injection attacks and data leaks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
ExactMetrics
Description
ExactMetrics is the best premium Google Analytics plugin for WordPress. Properly setup Google Analytics + see reports in WordPress (used by 1 million sites).
Key services
Google Analytics integration for WordPress, Real-time stats, Affiliate link and ads tracking, Enhanced eCommerce tracking, Custom dimensions, GDPR/CCPA compliance features
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, PHP, JavaScript, Google Analytics, Google Tag Manager, jQuery, Chart.js
Frameworks
WordPress CMS
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management for cookies
  • Opt-out tracking functions
  • Form submission tracking with event handling

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
Drip Marketing, OptinMonster
Marketing tools
Drip, OptinMonster
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected.
  2. Strong focus on Google Analytics integration for WordPress users.
  3. Comprehensive privacy and cookie policies with consent mechanisms.
  4. No direct company contact emails or phone numbers found on main page; contact via form only.
  5. Use of multiple third-party marketing and analytics tools.
  6. No explicit security policy or incident response information published.
  7. WHOIS data unavailable, possibly due to registry restrictions or privacy.
  8. Website design and navigation are professional and user-friendly.
  9. No adult or questionable content detected.
Technical notes

Notes

The website is built on WordPress CMS using PHP and JavaScript technologies including jQuery and Chart.js. It integrates Google Analytics and Google Tag Manager for analytics tracking. Performance is optimized with asynchronous script loading and modern CSS. The site is mobile responsive and accessible with clear navigation and SEO meta tags. Technical risks are minimal but include reliance on multiple third-party marketing and tracking scripts which require ongoing security monitoring. Hosting provider details are not disclosed. Overall, the technical infrastructure supports a fast, user-friendly experience aligned with business goals.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 80/100Low25 findingsView report
  2. 61/100Medium22 findingsView report
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