Skip to main content

Security report for etoro.tw

Bitly, Inc. · Technology · United States

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Bitly, Inc. is a well-established technology company specializing in branded link management services, including URL shortening, branded links, QR codes, and analytics. The company serves a broad business audience, including enterprises seeking to enhance their digital marketing and engagement strategies. Bitly holds a strong market position as a trusted platform used by major global brands and maintains a professional and content-rich website that reflects its enterprise stature. Technically, the website is built on WordPress with a modern tech stack incorporating advanced analytics (Snowplow, Google Analytics), consent management (OneTrust), and performance optimization via AWS Cloudfront CDN. The site is mobile-optimized, accessible, and SEO-friendly, demonstrating a mature digital infrastructure. From a security perspective, Bitly demonstrates a strong posture with enforced HTTPS, SOC 2 compliance, and robust privacy and cookie policies with active consent mechanisms. No critical vulnerabilities or exposed sensitive data were detected. However, DNSSEC is not enabled, and explicit incident response contact information is not publicly available, representing areas for improvement. Overall, Bitly presents a low-risk profile with high business credibility and technical maturity. Strategic recommendations include enabling DNSSEC, publishing a security.txt file, and enhancing incident response transparency to further strengthen trust and security assurance.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching etoro.tw

This scan found 15 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
85
DNS health
85
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bitly operates a SaaS business model focused on branded link management and analytics, targeting businesses and enterprises globally. Its competitive advantage lies in its brand recognition, extensive feature set, and trusted security certifications such as SOC 2. Revenue streams likely include subscription plans and enterprise contracts. The company maintains a broad partnership ecosystem and integrates with multiple marketing and analytics platforms. Growth indicators include continuous content updates, accessibility compliance, and a comprehensive resource library. Bitly's operations reflect a mature, enterprise-grade service provider with a strong emphasis on security and compliance.

Security posture

Bitly exhibits a mature security posture with enforced HTTPS, SOC 2 compliance, and comprehensive privacy and cookie policies managed via OneTrust. The website employs reputable analytics and marketing tools with user consent, minimizing privacy risks. No exposed credentials or vulnerabilities were found. However, the absence of DNSSEC and a security.txt file, along with limited public incident response contacts, indicate minor compliance gaps. Overall, Bitly's security practices align well with industry standards, supporting GDPR compliance and data protection best practices.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish a security.txt file to facilitate responsible vulnerability disclosure.
  3. Provide explicit incident response contact information on the Trust or Security Center pages.
  4. Regularly review and update third-party scripts to ensure no vulnerable libraries are used.
  5. Enhance transparency around data retention policies and user privacy controls.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bitly, Inc.
Description
Bitly provides branded link management services including URL shortening, branded links, QR codes, analytics, and digital business cards to help businesses grow clicks and engagement.
Key services
URL Shortener, Branded Links, QR Codes, Analytics, Digital Business Cards
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Snowplow Analytics, Google Tag Manager, OneTrust Consent Management, ProfitWell
Frameworks
JointsWP-CSS-master (WordPress theme)
Platforms
WordPress
Performance
fast
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • SOC 2 compliance
  • Cookie consent banner with OneTrust
  • No exposed sensitive data detected
  • Use of reputable third-party analytics and consent tools

Analytics and tracking

Services
Snowplow Analytics, Google Analytics, ProfitWell
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads
Tracking pixels
Snowplow Analytics, ProfitWell
Marketing tools
OneTrust Consent Management
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong privacy and cookie policies with consent mechanisms in place.
  3. SOC 2 compliance indicates strong security posture.
  4. Use of multiple analytics and marketing tools with consent management.
  5. No exposed sensitive data or vulnerabilities detected.
  6. WHOIS data supports legitimacy and transparency.
  7. No WAF or blocking mechanisms detected.
Technical notes

Notes

The website leverages a WordPress CMS with a custom JointsWP-CSS-master theme, supported by a robust tech stack including Snowplow Analytics, Google Tag Manager, and OneTrust for consent management. Hosting is via Amazon AWS Cloudfront CDN and Google Cloud DNS, ensuring fast performance and global availability. The site is mobile-optimized and accessible, with good SEO practices evident in meta tags and structured data. Technical debt appears low, though enabling DNSSEC and maintaining up-to-date scripts will further reduce risks. Overall, the infrastructure supports reliable, scalable, and secure operations aligned with enterprise expectations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with etoro.tw. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review etoro.tw.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.