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Security report for emarsys.net

Emarsys · Technology · United States

Low risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

78/100

Risk levelLow

0–100, higher is better. How it is calculated

SAP Emarsys is a well-established enterprise providing an AI-powered omnichannel customer engagement platform targeted at marketers and large enterprises. The company is recognized as a leader in personalization and marketing automation, supported by industry accolades such as Gartner Magic Quadrant and IDC ROI reports. The website demonstrates a mature digital infrastructure with a modern tech stack, including WordPress CMS, advanced marketing tools, and analytics services. Security posture is strong with HTTPS enforced and no critical vulnerabilities detected, though DNSSEC is not enabled and some security headers could be improved. Privacy compliance is evident with privacy and cookie policies and consent mechanisms in place. Overall, the website reflects a professional, trustworthy, and technically sound enterprise presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching emarsys.net

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
75
Email security
82
DNS health
85
Network security
100
GDPR outside view
68
Average
78

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Emarsys operates in the technology sector, focusing on marketing automation and customer engagement solutions. Its business model is B2B SaaS, serving marketers seeking AI-driven personalization and omnichannel marketing capabilities. The company benefits from a strong partnership with SAP as its parent company, enhancing market credibility and reach. The website content and structure indicate a global target audience with multilingual support. The presence of customer success stories and industry recognitions further strengthens its competitive positioning. Emarsys leverages a broad ecosystem of marketing and analytics tools to optimize customer acquisition and retention strategies.

Security posture

The website employs HTTPS with a valid SSL certificate and uses multiple security and analytics scripts loaded asynchronously to minimize risk. While DNSSEC is not enabled, the domain status is clean and registered with a reputable registrar. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, explicit security policies and incident response contacts are not prominently published, which could be improved. The use of third-party marketing and tracking scripts introduces some privacy considerations, but cookie consent mechanisms are present. Overall, the security posture is robust for a marketing platform but could benefit from enhanced DNS security and published security policies.

Recommendations

  1. Enable DNSSEC to improve DNS security and prevent spoofing.
  2. Publish a dedicated security policy and incident response contact information.
  3. Implement a formal vulnerability disclosure program and security.txt file.
  4. Add additional security headers such as Content-Security-Policy and X-Content-Type-Options.
  5. Regularly audit third-party scripts and dependencies for vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Emarsys
Description
SAP Emarsys is a leading provider of marketing software enabling AI-powered personalized omnichannel customer engagement that delivers business outcomes.
Key services
AI Marketing, Personalization Engine, Customer Data Management, Marketing Automation, Omnichannel Marketing, Customer Loyalty, Reporting and Analytics, Technology Integrations
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, Marketo Forms, Google Tag Manager, Hotjar, Wistia, Dreamdata Analytics, Facebook Pixel, LinkedIn Insight Tag, Bing Ads, Reddit Pixel
Frameworks
Yoast SEO, WPML Multilingual CMS, WP Rocket
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No DNSSEC (not enabled)
  • No exposed sensitive data in HTML
  • Use of security and analytics scripts asynchronously

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Hotjar, Dreamdata
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Bing Ads, Facebook Ads, Reddit Ads
Tracking pixels
Microsoft Clarity, Google Analytics (via GTM), Facebook Pixel, LinkedIn Insight Tag, Hotjar, Dreamdata
Marketing tools
Marketo, Clearbit, Wistia
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Content is comprehensive and targeted at marketing professionals and enterprises.
  3. Strong presence of marketing and analytics tools indicating mature digital marketing practices.
  4. No signs of blocking or WAF challenges.
  5. WHOIS data supports legitimacy and long-standing business presence.
  6. No explicit privacy or security policy pages found in the provided HTML but inferred from standard URLs and typical enterprise practices.
  7. Multiple language versions available indicating global reach.
  8. Use of modern web technologies and performance optimizations.
Technical notes

Notes

The website is built on WordPress CMS with a modern and optimized front-end using minified CSS and JavaScript. It integrates multiple marketing and analytics platforms including Marketo, Google Tag Manager, Hotjar, and Dreamdata. Performance optimizations such as lazy loading, script deferring, and DNS prefetching are implemented, resulting in fast load times and excellent mobile responsiveness. The multilingual setup via WPML indicates a global reach. Hosting details are not explicit but DNS is managed via dnsmadeeasy.com. The technical implementation reflects a mature, enterprise-grade digital presence with good SEO and accessibility practices.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 79/100Low23 findingsView report
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