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Security report for emarsys.com

Emarsys · Technology · N/a

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

75/100

Risk levelMedium

0–100, higher is better. How it is calculated

Emarsys is a well-established enterprise marketing software provider specializing in AI-powered personalized omnichannel customer engagement solutions. The company operates under the SAP umbrella, reflecting a strong market position and extensive industry experience since 2000. Their website demonstrates a mature digital infrastructure with comprehensive content, professional design, and clear navigation aimed at marketers and businesses seeking advanced marketing automation and personalization services. The technical stack leverages WordPress CMS with modern marketing and analytics tools such as Marketo, Google Tag Manager, and Facebook Pixel, ensuring robust data collection and user engagement tracking. Security posture is solid with HTTPS enforced and no critical vulnerabilities detected, though some security headers could be improved. Privacy compliance is evident with accessible privacy and cookie policies and GDPR considerations. Overall, the website and domain registration data indicate a trustworthy and credible business presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching emarsys.com

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
75
Email security
82
DNS health
70
Network security
100
GDPR outside view
68
Average
75

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Emarsys targets enterprise-level marketers and businesses requiring sophisticated AI-driven marketing automation and customer loyalty solutions. Their SaaS business model focuses on delivering measurable business outcomes through personalized omnichannel campaigns. The company benefits from SAP's backing, enhancing its market credibility and reach. The partner ecosystem and integrations with major platforms like Google and SAP further strengthen their competitive advantage. The website content and structure support lead generation and customer education, with extensive resources, case studies, and solution overviews. Emarsys's strategic emphasis on AI and omnichannel marketing positions it well in the evolving digital marketing landscape.

Security posture

The website employs HTTPS with a valid SSL certificate, ensuring encrypted communications. While some standard security headers are not explicitly detected, the site uses security-conscious plugins and practices, such as WP Rocket for performance and optimization. No exposed sensitive data or vulnerable libraries were found in the HTML content. However, the absence of a public security policy, incident response information, or vulnerability disclosure program suggests room for improvement in transparency and readiness. The WHOIS data is consistent and publicly available, with no privacy protection that might raise concerns. Overall, the security posture is good but could be enhanced by implementing additional headers and publishing security policies.

Recommendations

  1. Enable DNSSEC to improve domain name system security and prevent DNS spoofing.
  2. Implement additional HTTP security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web vulnerabilities.
  3. Publish a dedicated security policy and incident response plan on the website to enhance transparency and preparedness.
  4. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
  5. Regularly audit third-party scripts and marketing tools to ensure no vulnerable or deprecated libraries are in use.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Emarsys
Description
SAP Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.
Key services
AI Marketing, Personalization, Customer Data Management, Marketing Automation, Omnichannel Marketing, Customer Loyalty Solutions
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, Google Tag Manager, Marketo, jQuery, Wistia, Clearbit, Dreamdata, Facebook Pixel, Bing Ads, LinkedIn Insight Tag
Frameworks
WPML (multilingual), Yoast SEO
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of security-focused plugins (implied by WP Rocket)

Analytics and tracking

Services
Microsoft Clarity, Google Analytics (via GTM), Dreamdata, Marketo, LinkedIn Insight Tag, Facebook Pixel, Bing Ads, G2 Crowd
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Bing Ads, Reddit Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Clearbit, Dreamdata, G2 Crowd
Marketing tools
Marketo, Clearbit, Dreamdata, Wistia
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Content is comprehensive and targeted at marketing professionals.
  3. Strong use of modern marketing and analytics tools.
  4. No signs of security blocking or content restrictions.
  5. WHOIS data supports legitimacy and long-standing business presence.
  6. No exposed sensitive data or obvious vulnerabilities detected.
Technical notes

Notes

The website is built on WordPress CMS with a modern and optimized front-end leveraging lazy loading, preconnects, and minified scripts for performance. Integration with multiple marketing and analytics platforms such as Marketo, Google Tag Manager, Facebook Pixel, and Clearbit indicates a mature digital marketing infrastructure. The site is multilingual using WPML, supporting global reach. Performance optimizations via WP Rocket and responsive design ensure fast loading and excellent mobile experience. The technical stack is robust, but some security headers are missing, and DNSSEC is not enabled, representing minor technical debt. Overall, the infrastructure supports scalability and effective marketing operations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 81/100Low22 findingsView report
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