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Security report for emarketing.com

AdValue Group GmbH · Technology · Germany

Medium risk. 5 critical or high findings in Email security, Security headers and 1 other check.

Security score

66/100

Risk levelMedium

0–100, higher is better. How it is calculated

AdValue Group GmbH is a leading German technology provider specializing in advertising technology, datafeed management, dynamic repricing, and customer journey tracking. Their product suite includes repricing.com, EPWR, intelliAd, intelliTracking, and DataFeedManager, serving over 50,000 customers with more than 1 billion in ad spend managed. The company targets e-commerce businesses, Amazon sellers, brands, and agencies, positioning itself as a market leader with multiple industry awards and Google Premier Partner status. Technically, the website is built on Squarespace with integrations for multilingual support and custom fonts, but currently lacks a valid SSL certificate on the emarketing.com domain, which is a critical security gap. The site implements GDPR-compliant cookie consent mechanisms and provides clear contact information and social media presence. However, it lacks published security policies and incident response details, which are important for trust and compliance. Overall, the company demonstrates strong business maturity and digital presence but should improve its security posture to align with best practices.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Critical

      No email authentication configured

      Domain is vulnerable to email spoofing

      What to do: Implement SPF, DKIM, and DMARC immediately

    • High

      No SPF record found

      SPF helps prevent email spoofing

      What to do: Add SPF record: "v=spf1 include:_spf.yourmailprovider.com ~all"

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching emarketing.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
90
Security headers
45
Email security
40
DNS health
75
Network security
100
GDPR outside view
43
Average
66

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AdValue Group operates in the technology and e-commerce sectors, offering SaaS solutions that optimize online advertising and product data management. Their competitive advantage lies in a comprehensive product portfolio that addresses key pain points for online retailers and brands, including automated PPC bidding, dynamic pricing, and advanced tracking. The company has established a strong partnership ecosystem with dedicated product domains and maintains a professional brand image supported by multiple awards. Their business model focuses on recurring revenue from SaaS subscriptions and managed services, targeting medium-sized to large e-commerce clients primarily in Germany. The presence of a multilingual website and international pricing options indicates ambitions for broader market reach.

Security posture

The current security posture of the website is weak due to the absence of a valid SSL certificate on the primary domain emarketing.com, exposing users to potential data interception risks. While cookie consent is implemented in compliance with GDPR, the lack of security headers, DMARC records, DNSSEC, and published security or incident response policies indicates gaps in security governance and operational readiness. No dedicated security contact channels or vulnerability disclosure policies are found, which could hinder timely incident management and reduce stakeholder trust. The company should prioritize securing its web infrastructure and formalizing security policies to meet industry standards and regulatory requirements.

Recommendations

  1. Obtain and deploy a valid SSL/TLS certificate supporting TLS 1.2 or 1.3 on all domains
  2. Enable HTTP Strict Transport Security (HSTS) with includeSubDomains and preload options
  3. Implement essential security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options
  4. Publish a comprehensive security policy and incident response plan including dedicated contact channels
  5. Configure DMARC, SPF, and DNSSEC to protect email and domain integrity

Contact details published on the site

Addresses
Legal name
AdValue Group GmbH
Registration number
HRB 15652, Amtsgericht Arnsberg
Technical notes

Notes

The website is hosted on Squarespace, leveraging its CMS and CDN infrastructure, with additional integrations for multilingual support (Weglot) and custom fonts (Typekit). The site has a large page size (~3MB) and slow load time (~20 seconds), indicating potential performance optimization opportunities. The absence of modern TLS protocols and SSL certificates is a critical technical risk. The site is well structured with good SEO metadata and social media integration but lacks advanced analytics or tracking scripts. Mobile optimization and accessibility are rated good, but technical debt exists in security and performance areas that could impact user trust and operational stability.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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