EffectBoost Ltd. is a European online growth consultancy specializing in SEO, PPC, reputation management, conversion optimization, tracking, and web development services for competitive industries such as fintech, crypto, hosting, adult, and SaaS. Founded in 2015 and based in Bulgaria, the company leverages over 15 years of expertise to deliver tailored, data-driven digital marketing solutions. The website presents a professional and consistent brand image with clear service offerings and client references. Technically, the site uses modern front-end frameworks like Bootstrap and jQuery, integrates with Cloudflare for DNS and security, and employs Cookiebot for GDPR-compliant cookie consent management. Analytics are handled via Google Analytics and Cloudflare Insights, supporting moderate user tracking with privacy considerations. Security posture is good with HTTPS enforced and domain transfer protection, though DNSSEC is not enabled and security headers are not explicitly detected. No privacy policy or terms of service pages were found, which is a compliance gap. Contact is facilitated primarily through Calendly scheduling and LinkedIn social media, with a physical address and VAT number clearly displayed. Overall, the site is well-structured, mobile-optimized, and trustworthy, suitable for its target audience of businesses seeking online growth in competitive sectors.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
95/ 100 · Low
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
3 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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Recommended
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
75
Security headers
55
Email security
70
DNS health
80
Network security
100
GDPR outside view
95
Average
79
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention effectboost.com, from OffSeq Breach.
No leaked records found
Breach holds no records for effectboost.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
EffectBoost operates as a specialized consultancy focusing on online growth services for competitive industries, leveraging a business model that includes CPL/CPS, fixed fee, and project-based cooperation models. Its market positioning is that of a niche European expert with a strong focus on data-driven SEO and PPC strategies. The company targets businesses requiring advanced digital marketing solutions, particularly in fintech, crypto, hosting, adult, and SaaS sectors. The presence of multiple client logos and a VAT-registered company address supports credibility. The use of Calendly for contact scheduling and Cookiebot for compliance indicates a mature digital presence. No direct contact emails or phone numbers are publicly listed, which may limit direct outreach but aligns with a consultancy model relying on scheduled consultations. The company does not publicly disclose certifications or security policies, which could be areas for future enhancement to strengthen trust and compliance.
Security posture
The website demonstrates a solid security foundation with HTTPS enabled and domain status set to clientTransferProhibited, reducing risk of unauthorized domain transfers. The use of Cloudflare DNS and CDN services adds a layer of protection and performance optimization. Cookie consent is managed via Cookiebot, supporting GDPR compliance. However, DNSSEC is not enabled, which is a recommended best practice to prevent DNS spoofing. No explicit security headers (such as Content Security Policy, HSTS, X-Frame-Options) were detected in the provided data, representing an opportunity for improvement. No vulnerabilities or exposed sensitive data were found in the HTML content. Incident response and security policy information are not publicly available, which limits transparency and readiness perception. Overall, the security posture is good but could be enhanced by implementing additional HTTP security headers, enabling DNSSEC, and publishing security policies and incident response contacts.
Recommendations
Enable DNSSEC on the domain to improve DNS security and prevent spoofing attacks.
Implement and verify HTTP security headers such as Content Security Policy (CSP), HSTS, X-Frame-Options, and X-Content-Type-Options.
Publish a clear privacy policy and terms of service pages accessible from the website footer or main navigation.
Add a security policy and incident response contact information (e.g., security@ or abuse@ email addresses) to improve transparency and readiness.
Consider providing direct company contact emails and phone numbers to enhance accessibility and trust.
Automated reading of the public site. Ratings are indicative.
Business
Company
EffectBoost Ltd.
Description
EffectBoost is a European online growth consultancy founded by online marketing experts with over 15 years of experience in highly competitive industries such as fintech, crypto, hosting, adult, and SaaS. It focuses on driving impactful online growth through SEO, paid marketing, conversion rate optimization, tracking, and web development.
Key services
Search Engine Optimization (SEO), Paid Marketing, Search Engine Reputation Management (SERM), Conversion Rate Optimization (CRO) & Tracking, Web Development
Content quality
good
Branding
consistent
Technology
Stack
Bootstrap, jQuery, Popper.js, Owl Carousel, Magnific Popup, Cloudflare (DNS and security), Google Tag Manager, Cookiebot
Frameworks
Bootstrap
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
75/100
Good practices seen
HTTPS enforced
Cookie consent management via Cookiebot
ClientTransferProhibited domain status
Analytics and tracking
Services
Google Analytics, Cloudflare Insights
Tracking level
moderate
Privacy practices
good
Advertising
Ad networks
Google
Tracking pixels
Cookiebot, ShareThis, Cloudflare Insights
Marketing tools
Calendly, ShareThis
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website uses Cookiebot for cookie consent management with detailed cookie categories and descriptions.
Contact is primarily via Calendly popup scheduling; no direct email or phone number explicitly listed.
Physical address and VAT number provided in footer, indicating legitimate business presence.
No explicit privacy policy or terms of service pages found in the provided content.
No explicit security policy or incident response information found.
Website uses modern front-end technologies and is mobile responsive.
Google Analytics and Cloudflare Insights used for analytics and performance monitoring.
No security headers explicitly detected in provided data; DNSSEC not enabled.
No visible vulnerabilities or exposed sensitive data detected in HTML content.
Technical notes
Notes
The website is built using a modern front-end stack including Bootstrap for responsive design, jQuery for DOM manipulation, and Owl Carousel for client logo sliders. It integrates third-party services such as Calendly for appointment scheduling, Cookiebot for cookie consent management, Google Tag Manager and Google Analytics for tracking, and Cloudflare for DNS and CDN services. The site is mobile optimized and has good navigation clarity. Performance is moderate, with potential improvements possible by optimizing scripts and leveraging caching. The CMS is likely WordPress based on URL patterns and common plugin usage. No critical technical debt or outdated libraries were detected. Accessibility features are basic but present, with room for enhancement. SEO optimization is good with proper meta tags and canonical links. Overall, the technical infrastructure supports a professional and functional digital presence.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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