digitalAudience is a Netherlands-based B2B SaaS company specializing in first-party data onboarding, collaboration, and activation across programmatic advertising platforms. The company serves brands, agencies, publishers, and retail media networks, offering a secure and scalable platform with over 35 integrations. The website demonstrates a professional digital presence with clear business focus and reputable client logos, indicating strong market positioning in the European data technology sector. Technically, the site is built on WordPress with Elementor and integrates modern analytics and marketing tools such as Google Tag Manager and HubSpot. Performance and mobile optimization are good, though some accessibility features are basic. Security posture is solid with HTTPS and some best practices, but lacks explicit security policies and cookie consent mechanisms. WHOIS data confirms domain legitimacy and consistency with the business profile. Overall, the website is trustworthy and professionally maintained, though improvements in privacy compliance and security transparency are recommended.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
53/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
7 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.
Full report
€39.90one-time
The complete analysis as a PDF you can cite
Email delivery with an unlock code
Lifetime access to this report
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
42
Security headers
50
Email security
72
DNS health
65
Network security
100
GDPR outside view
53
Average
64
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention digitalaudience.io, from OffSeq Breach.
No leaked records found
Breach holds no records for digitalaudience.io right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company operates in the technology sector with a focus on data onboarding and activation, targeting enterprise and medium-sized clients in Europe. Its business model revolves around SaaS offerings that enable clients to leverage first-party data for improved marketing outcomes. The presence of major clients like McDonalds, Rabobank, and Aldi underscores strong market acceptance. The platform's integration ecosystem and emphasis on data privacy and security position it competitively. Revenue streams likely include subscription fees and service contracts. The company maintains partnerships with various industry players, enhancing its ecosystem. Growth indicators include a modern website, active content resources, and ongoing events. Strategic observations suggest a focus on expanding integrations and enhancing data collaboration capabilities.
Security posture
The website employs HTTPS with a valid SSL certificate and integrates Google Consent Mode, indicating awareness of privacy and security standards. However, the absence of a visible cookie consent banner and explicit security or incident response policies represents compliance gaps, especially under GDPR and NIS2 frameworks. No security headers were detected, which could expose the site to certain web-based attacks. The use of reputable plugins and regular updates suggests a mature security culture, but improvements are needed in transparency and user consent mechanisms. No vulnerabilities or exposed sensitive data were found in the analysis. Incident response readiness and contact channels for security issues are not publicly documented, which could hinder rapid response to incidents.
Recommendations
Implement a visible cookie consent banner and detailed cookie policy to ensure GDPR compliance.
Publish a comprehensive security policy and incident response plan accessible to users.
Enable DNSSEC for the domain to enhance DNS security and prevent spoofing.
Add essential security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
Regularly audit and update third-party scripts and plugins to mitigate vulnerabilities.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
digitalAudience
Description
digitalAudience is a data onboarding platform enabling businesses to securely onboard, collaborate, and activate first-party data across the open web and programmatic platforms. It focuses on improving data match rates, lowering costs, and providing seamless integrations.
Key services
First-party data onboarding, Data collaboration, Data activation across programmatic platforms, Seamless integrations (35+ integrations)
Content quality
good
Branding
consistent
Technology
Stack
WordPress 6.8.1, Elementor 3.30.0, jQuery 3.7.1, Google Tag Manager, HubSpot Forms, TenWeb Website Builder, Google Analytics, Google Ads, LazyLoad, Underscore.js, Masonry.js
Frameworks
WordPress, Elementor
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
85/100
Good practices seen
HTTPS enforced
Use of Google Consent Mode
No exposed sensitive data detected
Use of security plugins (TenWeb Speed Optimizer)
Analytics and tracking
Services
Google Analytics, Google Tag Manager, HubSpot Analytics
Tracking level
moderate
Privacy practices
basic
Advertising
Ad networks
Google Ads
Tracking pixels
HubSpot
Marketing tools
HubSpot, Google Site Kit
Transparency
basic
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is a professional B2B SaaS platform focused on data onboarding and activation.
Content is well structured with clear navigation and multiple client logos as trust signals.
No direct company contact emails or phone numbers found; contact is via form only.
No explicit cookie consent banner detected despite use of tracking and analytics scripts.
Use of modern WordPress plugins and technologies indicates good technical maturity.
Security posture is good but could be improved with additional headers and policies.
WHOIS data supports legitimacy and consistency with business claims.
Technical notes
Notes
The website is built on a modern WordPress CMS with Elementor page builder, leveraging a variety of JavaScript libraries including jQuery, Underscore.js, and Masonry for UI enhancements. It uses Google Tag Manager and HubSpot for analytics and marketing automation. The site employs lazy loading for images and scripts to optimize performance. Hosting appears to be stable with a reputable registrar. Performance is moderate with room for improvement in loading speed and accessibility. The technical stack is well maintained but could benefit from enhanced SEO and accessibility features. The use of TenWeb Speed Optimizer indicates efforts to improve performance. Overall, the technical infrastructure supports a professional and scalable online presence.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
Reviews of this site
Share your experience with digitalaudience.io. Every review is verified by email and published after moderation.
Community rating
No published reviews yet. Be the first to review digitalaudience.io.