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Security report for demandbase.com

Demandbase · Technology · United States

Low risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

78/100

Risk levelLow

0–100, higher is better. How it is calculated

Demandbase is a leading AI-powered account-based go-to-market platform focused on B2B sales, marketing, advertising, and data teams. Founded in 2007 and headquartered in San Francisco, the company offers a comprehensive suite of services including account identification, web personalization, sales intelligence, intent data, and AI-driven automation. The platform integrates advanced marketing and sales tools to optimize pipeline and revenue growth for enterprise clients. Demandbase holds a strong market position as a leader in account-based marketing solutions with a consistent and professional brand presence online. Technically, the website is built on WordPress and leverages a modern technology stack including JavaScript frameworks, Marketo forms, Google Tag Manager, and Visual Website Optimizer for analytics and optimization. The site demonstrates good performance, mobile optimization, and accessibility standards. Comprehensive SEO practices are implemented, including structured data and Open Graph metadata, enhancing discoverability and user experience. From a security perspective, Demandbase enforces HTTPS with strong SSL configuration and implements multiple security headers. The presence of a dedicated security contact and consent management mechanisms indicates a mature security posture. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is well addressed with clear privacy and cookie policies, including GDPR considerations. Overall, Demandbase presents a trustworthy and professional digital presence aligned with its enterprise SaaS business model. The main concern is the lack of publicly available WHOIS data, which slightly reduces domain trustworthiness but does not detract from the overall legitimacy of the company. Strategic recommendations include publishing a vulnerability disclosure policy, enhancing incident response transparency, and maintaining continuous security audits to uphold trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching demandbase.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
70
Email security
85
DNS health
85
Network security
100
GDPR outside view
73
Average
78

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention demandbase.com, from OffSeq Breach.

Total records
193
Employees
1
Customers
135
Third parties
57
Weak passwords
4%

Latest record dated 2025-04-14 · 9 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for demandbase.com.

Select it in the checkout above.

Masked preview

  • –auth.demandbase.com2025-04-14

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Demandbase operates in the technology sector, specializing in account-based marketing and sales enablement for B2B enterprises. Its competitive advantage lies in integrating AI and data-driven insights to unify sales and marketing efforts, driving optimized growth. The business model is SaaS-based, offering subscription access to its platform and services. Revenue streams likely include software licenses, professional services, and support. The target customer segment includes medium to large enterprises with complex sales cycles. Demandbase maintains strategic partnerships with LinkedIn and other marketing platforms, enhancing its ecosystem. The company’s digital presence reflects a mature and well-resourced organization with a focus on innovation and customer success.

Security posture

Demandbase exhibits a strong security posture with enforced HTTPS, comprehensive security headers, and a dedicated security contact channel. The website integrates consent management tools to comply with privacy regulations. No exposed credentials or vulnerabilities were identified in the analysis. However, the absence of a public vulnerability disclosure or bug bounty program is a gap that could be addressed to enhance transparency and community engagement. Incident response readiness appears adequate with clear contact points, though more detailed public documentation would strengthen trust. Overall, the security culture is proactive, leveraging reputable third-party tools and maintaining compliance with GDPR.

Recommendations

  1. Publish a formal vulnerability disclosure or bug bounty program to encourage responsible reporting.
  2. Enhance public incident response documentation to improve transparency and stakeholder confidence.
  3. Regularly audit and update third-party scripts and integrations to mitigate supply chain risks.
  4. Consider appointing and publicly listing a Data Protection Officer contact to reinforce GDPR compliance.
  5. Maintain continuous security training and awareness programs to foster a strong security culture.

Contact details published on the site

Addresses
Legal name
Demandbase, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Demandbase
Description
Demandbase is an AI-powered, account-based go-to-market platform for B2B sales, marketing, advertising, and data teams.
Key services
Account identification, Web personalization, Orchestration, Analytics, Buying Groups, Sales intelligence, Intent data, Advertising via native DSP, Embedded CDP and AI insights, AI agents for GTM automation
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, jQuery, Marketo forms, Google Tag Manager, Visual Website Optimizer (VWO), Ketch consent management, PathFactory, Oktopost, Google Analytics (via GTM), CDN usage
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Security contact email provided
  • Consent management implemented
  • No exposed sensitive data detected
  • Use of reputable third-party security and analytics tools

Analytics and tracking

Services
Google Analytics, Visual Website Optimizer
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Demandbase Native B2B DSP
Tracking pixels
Marketo Munchkin, Visual Website Optimizer
Marketing tools
Marketo, Oktopost, PathFactory, Ketch Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and advanced tracking
  2. Strong use of structured data and SEO best practices
  3. Comprehensive contact and security information provided
  4. No signs of malicious or suspicious content
  5. WHOIS data unavailable, which reduces domain trust score
  6. Use of multiple third-party marketing and analytics tools
  7. Good privacy and cookie policy implementation with consent mechanisms
Technical notes

Notes

The website infrastructure is modern and robust, utilizing WordPress CMS with advanced JavaScript libraries and integrations such as Marketo, Google Tag Manager, and Visual Website Optimizer. Performance is moderate with good mobile responsiveness and accessibility features. The use of structured data and SEO best practices indicates a high level of digital maturity. Technical risks are minimal but include dependency on multiple third-party services which require ongoing monitoring. Opportunities exist to optimize loading times further and enhance hosting transparency. Overall, the technical implementation supports the business goals effectively with room for incremental improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100Medium24 findingsView report
  2. 71/100 +3Medium25 findingsView report
  3. 68/100Medium22 findingsView report
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