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Security report for datasecai2025.com

Bitly, Inc. · Technology · United States

Low risk. 3 critical or high findings in Security headers, SSL/TLS and 1 other check.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

Bitly, Inc. is a well-established technology company specializing in branded link management and URL shortening services. Founded in 2003, Bitly serves a broad business and marketing audience, offering SaaS solutions that enable customization, sharing, and tracking of links. The company holds a strong market position, trusted by major brands globally. The website reflects a mature digital infrastructure built on WordPress, hosted on AWS, and integrates modern analytics and marketing technologies such as Google Tag Manager, Snowplow, and OneTrust for consent management. Security posture is robust with HTTPS enforcement, security headers, and cookie consent mechanisms, although DNSSEC is not enabled. Privacy and compliance policies are comprehensive and GDPR-aligned. Overall, the site demonstrates high professionalism, excellent content quality, and strong business credibility.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

  3. DNS health

    DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.

    • High

      Domain Expires Soon

      Domain expires in 12 days

      What to do: Renew domain registration before expiration

Need hands-on remediation? Email guard@offseq.com

Keep watching datasecai2025.com

This scan found 16 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
85
DNS health
70
Network security
100
GDPR outside view
100
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bitly operates in the technology sector with a focus on digital marketing tools. Its business model is subscription-based SaaS, targeting enterprises and marketers who require branded link solutions. The company leverages partnerships and integrations to enhance its offerings. The presence of a trust center, accessibility reports, and extensive resource libraries indicates a commitment to transparency and customer support. The website's content and structure support lead generation and customer engagement effectively.

Security posture

The website exhibits a mature security posture with HTTPS, multiple security headers, and a cookie consent mechanism. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of DNSSEC and a published security.txt file are areas for improvement. Incident response contact details are not explicitly provided, which could enhance transparency and readiness. Overall, Bitly demonstrates good security hygiene appropriate for an enterprise SaaS provider.

Recommendations

  1. Enable DNSSEC on the bitly.com domain to improve DNS security and prevent spoofing.
  2. Publish a security.txt file to facilitate responsible vulnerability disclosure and improve security transparency.
  3. Add explicit incident response contact information on the Trust Center or Security Center pages.
  4. Regularly audit third-party scripts and libraries to ensure no vulnerabilities are introduced.
  5. Continue enhancing privacy compliance by updating data retention policies and communicating them clearly.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bitly, Inc.
Description
Bitly provides branded link management and URL shortening services to help businesses customize, share, and track links.
Key services
URL shortening, Branded links, QR code generation, Analytics, Link management
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Snowplow Tracker, Bing Ads, Optimizely, OneTrust Consent Management
Frameworks
WordPress (JointsWP theme)
Performance
fast
Mobile
excellent
Accessibility
excellent
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • Cookie consent mechanism implemented
  • No exposed sensitive data detected

Analytics and tracking

Services
Google Analytics, Snowplow, ProfitWell
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads
Tracking pixels
Snowplow, Optimizely, ProfitWell
Marketing tools
OneTrust Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong privacy and cookie policies with consent management implemented.
  3. Use of multiple analytics and marketing tools with moderate user tracking.
  4. No exposed security vulnerabilities or suspicious content detected.
  5. WHOIS data supports legitimacy and long-term operation of the domain.
Technical notes

Notes

The website is built on WordPress with a custom theme (JointsWP), hosted on AWS infrastructure. It uses modern JavaScript libraries and integrates multiple analytics and marketing tools, including Google Tag Manager, Snowplow, Optimizely, and ProfitWell. Performance is optimized with deferred and async script loading, and mobile responsiveness is excellent. Accessibility features are implemented well, supported by an accessibility report and statement. SEO is strong with proper meta tags, Open Graph, and JSON-LD structured data. The technical stack is modern and well-maintained, supporting a high-quality user experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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