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Security report for conversiontracking.io

conversiontracking.io · Technology · Canada

Medium risk. 3 critical or high findings in Security headers and SSL/TLS.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

conversiontracking.io is a small digital agency specializing in conversion tracking services, including Google Tag Manager, Google Analytics, and Facebook Pixel integration. The website positions itself as a specialist helping marketers and businesses optimize their ad spend and improve conversion rates by implementing accurate tracking solutions. The business is recent, founded in 2024, and operates primarily online with a focus on data-driven marketing improvements. Technically, the site is built on Squarespace, uses modern analytics and tracking technologies, and is hosted via a reputable registrar with privacy protection enabled. Security posture is adequate with HTTPS enabled, but lacks visible security headers and formal privacy or cookie policies. The site is accessible without WAF or blocking mechanisms, and content is professional and safe for general audiences.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching conversiontracking.io

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
35
Email security
75
DNS health
75
Network security
100
GDPR outside view
83
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company targets marketers and advertisers who rely on Google and Meta ad platforms, emphasizing the importance of accurate conversion tracking to leverage AI-driven ad optimization. The business model is a one-person digital agency offering flexible and quick services. The website content and social media presence (Twitter) support a niche market positioning focused on conversion tracking expertise. The lack of formal privacy and cookie policies suggests an opportunity for compliance improvement. The use of modern tools and platforms like Squarespace and Google Tag Manager indicates a digitally mature infrastructure suitable for small agencies.

Security posture

The website employs HTTPS with a valid SSL certificate and domain registrar protections such as clientTransferProhibited status. However, the absence of DNSSEC and security headers like Content-Security-Policy or Strict-Transport-Security reduces the overall security posture. No incident response or security policy information is provided, and no vulnerability disclosure mechanisms are visible. The site does not expose sensitive data or show signs of vulnerabilities in the analyzed content. Overall, the security maturity is moderate but could be enhanced with additional best practices and transparency.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement and publish a comprehensive privacy policy and cookie policy to enhance GDPR compliance and user trust.
  3. Add security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to improve browser security.
  4. Consider publishing a security policy and incident response contact information to demonstrate security readiness.
  5. Regularly audit third-party scripts and tracking tools to ensure no vulnerable libraries are used and maintain user privacy.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
conversiontracking.io
Description
Provides conversion tracking services including Google Tag Manager, Google Analytics, Facebook Pixel, and related analytics optimization to improve ad conversion performance.
Key services
Conversion tracking implementation, Google Tag Manager setup, Google Analytics configuration, Facebook Pixel integration, Hubspot Conversion Tracking Service
Content quality
good
Branding
consistent

Technology

Stack
Squarespace CMS, Google Tag Manager, Google Analytics, Facebook Pixel, Cookiebot, jQuery 3.6.0, PostHog (commented out), Stape.io GTM Power Up (commented out)
Platforms
Squarespace
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled with SSL
  • ClientTransferProhibited and clientUpdateProhibited domain status
  • Use of Google Tag Manager for script management

Analytics and tracking

Services
Google Analytics, PostHog (commented out)
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads, Meta (Facebook) Ads
Tracking pixels
Facebook Pixel
Marketing tools
Cookiebot, Facebook Pixel, PostHog (commented out)
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a small digital agency specializing in conversion tracking and analytics.
  2. Content is focused on explaining the importance of accurate conversion tracking for ad performance.
  3. No privacy policy, cookie policy, or terms of service pages found.
  4. No explicit contact emails or phone numbers displayed on the homepage.
  5. Social media presence limited to Twitter.
  6. Uses modern tracking and analytics technologies.
  7. No visible security headers detected in provided data.
  8. Domain uses privacy protection but is legitimate and recently registered.
  9. No WAF or blocking mechanisms detected.
Technical notes

Notes

The website is built on Squarespace CMS, leveraging Google Tag Manager and Facebook Pixel for analytics and tracking. It uses jQuery 3.6.0 and integrates Cookiebot for cookie consent management, although no active consent banner is detected. The site loads asynchronously and uses modern script loading techniques. Performance is moderate with good mobile optimization and basic accessibility features. SEO is supported by proper meta tags and Open Graph data. Hosting is via Hover registrar with privacy protection. The technical stack is modern and suitable for a small digital agency, but security headers and privacy compliance require improvement.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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