Conversion Expert GmbH is a specialized technology service provider focused on A/B-Testing development, consulting, and platform solutions. With over 10 years of experience and hundreds of implemented experiments, they serve companies and agencies of all sizes primarily in Germany. Their business model combines bespoke A/B-Testing implementation services with their proprietary platform ABlyft, targeting expert users seeking high performance and flexibility. The website reflects a professional and consistent brand image with clear service offerings and client testimonials, positioning them as a trusted expert in the conversion optimization space.
Technically, the website employs modern web technologies including Bootstrap, jQuery, and lazy loading for performance optimization. It integrates New Relic for monitoring and analytics, indicating a mature approach to performance and error tracking. The site is mobile optimized and SEO friendly, though accessibility features are basic. Hosting and domain registration are consistent with the business claims, enhancing credibility.
From a security perspective, the site uses HTTPS with a valid SSL configuration and has domain transfer protections enabled. However, DNSSEC is not enabled and no explicit security headers were detected in the provided data. There is no visible security or incident response policy, and cookie consent mechanisms are absent despite GDPR relevance. These gaps suggest room for improvement in compliance and security posture.
Overall, the website is trustworthy, professionally maintained, and business-focused with moderate privacy compliance and good technical implementation. Strategic enhancements in security headers, cookie consent, and explicit security policies would further strengthen their security posture and regulatory compliance.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
53/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
6 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
52
Security headers
50
Email security
80
DNS health
85
Network security
100
GDPR outside view
53
Average
70
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention conversion.expert, from OffSeq Breach.
No leaked records found
Breach holds no records for conversion.expert right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Conversion Expert GmbH operates in the technology sector, specializing in A/B-Testing services and software. Their competitive advantage lies in deep domain expertise, a decade-long track record, and a proprietary testing platform (ABlyft). Revenue streams likely include consulting, custom test development, and platform subscriptions or licenses. Their target customers are businesses and agencies requiring professional A/B-Testing solutions. The company maintains partnerships, notably with ABlyft, and leverages client testimonials to build trust. Growth indicators include a well-structured website, active social media presence, and continuous technology investments. The company appears to be small-sized but well-positioned within its niche market.
Security posture
The security maturity level is moderate. The website enforces HTTPS and has domain transfer protections, which are positive indicators. However, the absence of DNSSEC, security headers (e.g., CSP, X-Frame-Options), and cookie consent mechanisms are notable gaps. There is no public incident response or vulnerability disclosure policy, which limits transparency and readiness for security incidents. The use of New Relic for monitoring is a strength, enabling proactive performance and error tracking. Overall, while no critical vulnerabilities are evident, the security posture would benefit from enhanced header configurations, privacy compliance improvements, and formalized security policies.
Recommendations
Enable DNSSEC to improve DNS security and prevent spoofing.
Implement standard security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
Add a visible cookie consent banner/mechanism to comply with GDPR requirements.
Publish explicit security and incident response policies to increase transparency and preparedness.
Regularly audit third-party scripts and dependencies to ensure no vulnerable libraries are used.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Conversion Expert GmbH
Description
Die Conversion Expert GmbH ist Experte in der Umsetzung von A/B-Tests jeder Größenordnung. Wir stellen Erfahrung und Ressourcen bereit.
Key services
Umsetzung von A/B-Tests, Consulting Conversion-Optimierung, A/B-Testing Plattform (ABlyft)
Website is professionally designed and content-rich focused on A/B-Testing services
Clear contact information with phone, email, and contact form present
No explicit privacy or cookie consent banner visible despite GDPR relevance
Uses New Relic for performance and error monitoring
No visible security.txt or vulnerability disclosure policy
Domain registration data supports legitimacy and business history
No suspicious or malicious content detected
Technical notes
Notes
The website uses a modern and performant technology stack including Bootstrap 4.1.3, jQuery, and lazy loading for images, contributing to fast load times and good mobile optimization. Integration with New Relic indicates a mature approach to monitoring and analytics. The domain is registered with a reputable registrar and uses domain transfer protection. However, the lack of DNSSEC and security headers suggests some technical debt in security hardening. The site structure and meta tags support good SEO, but accessibility features are basic and could be improved. Overall, the technical infrastructure supports the business well but has opportunities for modernization and enhanced security.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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