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Security report for claritas.com

Claritas LLC · Technology · United States

Medium risk. 4 critical or high findings in Security headers and SSL/TLS.

Security score

60/100

Risk levelMedium

0–100, higher is better. How it is calculated

Claritas LLC is a well-established data analytics and marketing services company founded in 1994, specializing in consumer insights, audience segmentation, and multichannel marketing execution. The company leverages proprietary data assets and patented AI-driven identity graph technology to provide marketers with detailed consumer profiles and actionable intelligence. Their market position is strong, serving major clients and integrating with numerous partner platforms. Technically, the website is built on WordPress with modern technologies and includes robust privacy and cookie consent mechanisms, reflecting a mature digital infrastructure. Security posture is good with HTTPS, CAPTCHA protections, and domain registration safeguards, though DNSSEC is not enabled and no explicit security policy or incident response contacts are published. Overall, the website is professional, trustworthy, and compliant with GDPR and privacy standards, supporting a positive business credibility profile.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching claritas.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
67
Security headers
15
Email security
70
DNS health
80
Network security
40
GDPR outside view
88
Average
60

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Claritas operates in the technology sector focusing on marketing data solutions. Their competitive advantage lies in their extensive proprietary data, patented segmentation methodologies, and AI integration. The business model centers on providing syndicated and custom audience data, identity graph services, and multichannel marketing platforms to enterprises and marketers. Revenue streams likely include data licensing, platform subscriptions, and consulting services. The company targets marketers seeking precise customer identification and campaign optimization. Partnerships with platforms like Envision, AudienceAnywhere, and others enhance their ecosystem. Growth indicators include AI adoption and a broad client base with major brands. The website content and structure reflect a mature, enterprise-grade operation with clear strategic positioning.

Security posture

The website demonstrates a good security maturity level with enforced HTTPS, use of Google reCAPTCHA and hCaptcha for form protection, and a comprehensive cookie consent mechanism supporting GDPR compliance. Domain registration includes multiple client protection statuses preventing unauthorized changes. However, the absence of DNSSEC and a published security policy or incident response contact reduces transparency and readiness. No vulnerabilities or exposed sensitive data were detected in the HTML content. The site uses reputable third-party scripts and analytics tools, which should be regularly audited. Overall, the security posture is strong but could be improved by publishing explicit security policies and enabling DNSSEC.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish a dedicated security policy page outlining security practices and incident response procedures.
  3. Add a security.txt file to facilitate vulnerability disclosure and improve transparency.
  4. Regularly audit and update third-party scripts and plugins to mitigate potential vulnerabilities.
  5. Enhance user trust by providing more visible certifications or compliance badges if applicable.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Claritas LLC
Description
Claritas delivers custom audience segments and consumer insights for over 120 million households, 2,300 digital audiences, and 8,000 demographic variables. They provide identity graph technology, multichannel marketing execution, and advanced analytics to improve marketing ROI.
Key services
Syndicated Audiences, Custom Audiences, Identity Graph, Multichannel Marketing Execution, AI Personalization, Measurement & Attribution, Audience Identification
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Gravity Forms, Google Tag Manager, Google reCAPTCHA, hCaptcha, CookieYes Consent, jQuery, Bootstrap, Font Awesome, Owl Carousel
Frameworks
WordPress
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA and hCaptcha on forms
  • Cookie consent banner with granular controls
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Pardot, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
CookieYes, Pardot
Marketing tools
Pardot, CookieYes
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong presence of privacy and cookie compliance mechanisms.
  3. Multiple client login portals and platforms indicate a mature service ecosystem.
  4. Use of multiple third-party marketing and analytics tools.
  5. No signs of suspicious or malicious content.
  6. Contact information is clearly provided with multiple channels.
  7. Social media presence on Facebook, Twitter, LinkedIn.
  8. No security.txt or explicit security policy page found.
  9. DNSSEC not enabled, which is a minor security gap.
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including Bootstrap, jQuery, Font Awesome, and Owl Carousel for UI components. It integrates marketing and analytics tools such as Pardot, Google Tag Manager, and CookieYes for consent management. Performance is moderate with good mobile optimization and accessibility features. The site uses multiple client login portals indicating a complex service infrastructure. Hosting and domain registration are managed by GoDaddy, a reputable provider. Technical risks are minimal but include the lack of DNSSEC and potential dependency on multiple third-party scripts. Opportunities exist to modernize by reducing script load and enhancing security headers.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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