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Security report for chatmetrics.com

Chat Metrics · Technology · Australia

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Chat Metrics is a specialized B2B service provider offering 24/7 staffed live chat solutions designed to increase lead conversions and book qualified sales meetings. The company targets SaaS, technology, and high-ticket service sectors, positioning itself as a trusted partner with over a decade of experience and a strong client base including notable brands. Their business model revolves around managed live chat services with real sales representatives engaging visitors, qualifying leads, and integrating with CRM systems to streamline sales pipelines. Technically, the website is built on WordPress with Elementor and incorporates modern marketing and analytics tools such as Google Analytics, Facebook Pixel, and LiveChat. The site is well-optimized for SEO, mobile-friendly, and demonstrates good performance and accessibility standards. Security posture is strong with HTTPS enforced and appropriate security headers, though there is room for improvement in cookie consent and incident response transparency. The absence of WHOIS domain registration data is a notable concern, impacting domain trustworthiness despite the professional appearance and content quality of the website.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching chatmetrics.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
85
DNS health
80
Network security
100
GDPR outside view
58
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Chat Metrics operates in the competitive managed live chat market, focusing on B2B clients who require high-quality lead qualification and meeting booking services. Their competitive advantage lies in providing real sales reps rather than bots, rapid deployment (live in 48 hours), and deep CRM integration capabilities. Revenue streams likely include subscription fees and pay-per-meeting models. The company leverages partnerships with scheduling platforms like Calendly and live chat providers like LiveChat to enhance service delivery. Their marketing strategy includes strong SEO, client testimonials, and social proof via Capterra and G2 ratings. The target customer segments are marketers, agencies, and sales teams in SaaS and tech industries. Growth indicators include extensive client logos and positive user feedback. The company maintains an active social media presence and provides educational resources such as podcasts and blogs to engage prospects.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented, reducing risks of common web attacks. No exposed sensitive data or vulnerable libraries were detected in the analysis. However, the lack of a published incident response contact or vulnerability disclosure policy limits transparency and preparedness perception. Cookie consent mechanisms are absent, which may pose compliance risks under GDPR and similar regulations. The site uses third-party tracking and marketing scripts, which should be managed carefully to ensure privacy compliance. Overall, the security maturity is good but could be enhanced by formalizing incident response channels and improving privacy controls.

Recommendations

  1. Implement a cookie consent banner to comply with GDPR and enhance user privacy transparency.
  2. Publish an incident response contact or security.txt file to improve security transparency and readiness.
  3. Add a vulnerability disclosure policy to encourage responsible reporting of security issues.
  4. Consider providing direct company contact emails and phone numbers to improve business credibility and user trust.
  5. Regularly review third-party scripts and tracking tools to ensure ongoing privacy compliance and minimize data exposure.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Chat Metrics
Description
Boost lead conversions with 24/7 staffed live chat. Real sales reps engage visitors, qualify leads, and book better meetings-all done for you.
Key services
24/7 staffed live chat, Lead qualification, Meeting booking, CRM integrations
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, LiveChat, Google Analytics, Google Tag Manager, Facebook Pixel, Snitcher Radar
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data
  • Use of security headers

Analytics and tracking

Services
Google Analytics, Snitcher Radar
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ads
Tracking pixels
Facebook Pixel, Snitcher Radar
Marketing tools
Yoast SEO
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content
  2. Professional B2B live chat service targeting SaaS and high-ticket sales
  3. Strong SEO and marketing integration
  4. No direct contact emails or phone numbers publicly listed, only contact form
  5. No explicit cookie consent banner detected
  6. No visible security.txt or vulnerability disclosure page
  7. WHOIS data missing, which is a concern for domain transparency
Technical notes

Notes

The website is built on a modern WordPress platform using Elementor for page building and Yoast SEO for optimization. It integrates multiple marketing and analytics tools including Google Analytics, Google Tag Manager, Facebook Pixel, and Snitcher Radar for user tracking and conversion measurement. The site is mobile-optimized with responsive design and good accessibility features. Performance is fast with optimized images and lazy loading. No major technical debt or outdated libraries were detected. Hosting provider details are not explicitly available. The site uses LiveChat for real-time visitor engagement. Overall, the technical infrastructure supports a professional and scalable digital presence with opportunities to enhance privacy and security controls.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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