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Security report for branch.io

Branch · Technology · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

Branch is a leading enterprise-focused mobile attribution and app analytics platform that provides advanced deep linking and measurement solutions to optimize app growth and user engagement. The company targets marketers, app developers, and enterprises seeking to unify user experience and attribution across multiple channels and devices. Branch's market position is strong, supported by a comprehensive suite of products including branded short links, QR codes, advanced data feeds, and compliance solutions tailored for regulated industries. Technically, Branch's website is built on a modern WordPress CMS with a robust tech stack including Google Tag Manager, Marketo forms, and performance optimization tools like WP Rocket. The site demonstrates excellent SEO, mobile responsiveness, and accessibility, reflecting a mature digital infrastructure. The use of structured data and comprehensive metadata further enhances its digital presence. From a security perspective, Branch enforces HTTPS with a good SSL configuration and employs best practices such as privacy and security policy disclosures. While explicit security headers were not fully confirmed, the overall posture is strong with no visible vulnerabilities or exposed sensitive data. Privacy compliance is well addressed with GDPR-aligned policies and cookie consent mechanisms. Overall, Branch presents a low-risk profile with high business credibility and technical maturity. The lack of WHOIS transparency due to privacy protection is common for enterprise SaaS providers and does not detract from the legitimacy of the business. Strategic recommendations include enhancing public incident response contacts and confirming security header implementations to further strengthen trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching branch.io

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
70
Email security
75
DNS health
80
Network security
100
GDPR outside view
65
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention branch.io, from OffSeq Breach.

Total records
20,772
Employees
3
Customers
20,650
Third parties
119
Weak passwords
5%

Latest record dated 2026-05-20 · 19 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for branch.io.

Select it in the checkout above.

Masked preview

  • –dashboard.branch.io2026-05-20
  • –dashboard.branch.io2025-07-20
  • –dashboard.branch.io2025-04-14

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Open in Breach(opens in a new tab)Monitor on Breach(opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Branch operates in the competitive mobile attribution and analytics market, serving enterprise clients across technology, finance, retail, healthcare, and media sectors. Its business model is B2B SaaS, generating revenue through subscription and usage-based pricing for its platform services. The company leverages partnerships and educational resources to expand market reach and customer engagement. Branch's competitive advantages include comprehensive linking and measurement capabilities, strong compliance features for regulated industries, and a focus on seamless user experience across channels. Growth indicators include a rich resource center, customer case studies, and active social media presence.

Security posture

Branch demonstrates a mature security posture with enforced HTTPS, privacy and cookie policies, and a dedicated security page outlining its commitment to data protection. No critical vulnerabilities or exposed sensitive information were detected in the website content. However, the absence of explicit incident response contact details and incomplete visibility of security headers suggest areas for improvement. Compliance with GDPR is evident, but additional certifications or vulnerability disclosure programs were not found. Overall, Branch maintains a secure environment appropriate for its enterprise clientele but should enhance transparency around incident response and security controls.

Recommendations

  1. Publish explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to improve defense-in-depth.
  2. Provide clear incident response contact information and establish a public vulnerability disclosure or bug bounty program.
  3. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
  4. Enhance transparency around data retention policies and user data handling to strengthen privacy compliance.
  5. Continue investing in security culture and communication to reinforce trust with enterprise customers.

Contact details published on the site

Addresses
Legal name
Branch Metrics, Inc.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Branch
Description
Branch offers a powerful Mobile Attribution Platform, advanced mobile app analytics, & seamless deep link solutions to optimize app growth and user engagement.
Key services
Mobile Attribution Platform, Mobile App Analytics, Deep Linking Solutions, Branded Short Links, QR Codes, Advanced Data Feeds, Compliance Solutions
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, jQuery, Yoast SEO, SVG Support Plugin, Marketo Forms, WP Rocket, Vidyard Player
Frameworks
WordPress
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Google Tag Manager for controlled script loading
  • No exposed sensitive data in HTML
  • Use of security and privacy pages

Analytics and tracking

Services
Google Analytics (via Google Tag Manager)
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
Google DoubleClick
Marketing tools
Marketo
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design
  2. Strong focus on mobile attribution and app analytics for enterprises
  3. Comprehensive navigation with detailed product, solution, and resource pages
  4. Use of modern web technologies and SEO best practices
  5. Privacy and cookie policies are present and GDPR compliant
  6. No suspicious or malicious content detected
  7. WHOIS data is privacy protected or unavailable, but no red flags in website content
Technical notes

Notes

The website is built on WordPress with a modern and optimized tech stack including Google Tag Manager for analytics and marketing, Marketo for forms, and WP Rocket for performance. The site is mobile-optimized, accessible, and SEO-friendly with comprehensive metadata and structured data (JSON-LD). Hosting appears stable with no signs of blocking or WAF interference. The use of SVG graphics and asynchronous script loading contributes to fast page load times. Technical risks are minimal, though ongoing maintenance of third-party integrations is recommended to avoid potential security or performance issues.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 75/100 +3Medium30 findingsView report
  2. 72/100 −6Medium21 findingsView report
  3. 78/100Low22 findingsView report
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