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Security report for boomtrain.com

Zeta Global · Technology · United States

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

77/100

Risk levelLow

0–100, higher is better. How it is calculated

Zeta Global operates a sophisticated AI-powered marketing cloud platform designed to help enterprises acquire, grow, and retain customers through data-driven insights and automation. The company leverages proprietary AI technologies and a vast consumer data cloud to deliver personalized marketing experiences across multiple channels. Their market position is strong as a leading AI marketing platform with a comprehensive suite of tools including AI Agents, AI Flows, and a customer data platform. Technically, the website is built on WordPress with modern integrations such as Elementor, Marketo, HubSpot, and Wistia for video content, supported by Akamai DNS and secure HTTPS connections. Security posture is solid with HTTPS and domain transfer protections, though there is room to improve by publishing explicit security policies and vulnerability disclosures. Overall, the site demonstrates high professionalism, excellent content quality, and good privacy compliance, making it a trustworthy and credible digital presence for an enterprise marketing technology company.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching boomtrain.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
70
Email security
80
DNS health
85
Network security
100
GDPR outside view
73
Average
77

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Zeta Global targets enterprise marketers seeking AI-driven marketing automation and customer data solutions. Their business model is B2B SaaS, focusing on delivering AI orchestration, omnichannel activation, and analytics. The company benefits from proprietary data assets and a strong brand presence, supported by extensive marketing and resource content. Their ecosystem includes integrations with major marketing platforms and analytics tools, enhancing their competitive advantage. Growth indicators include a mature domain, consistent branding, and a broad portfolio of AI-powered marketing products. Strategic partnerships and investor relations are evident, reinforcing market credibility.

Security posture

The website maintains a good security baseline with HTTPS enforced and domain transfer protections. Form validation includes blocking disposable email domains, reducing spam and abuse risk. However, the absence of a published security policy, incident response contacts, and vulnerability disclosure limits transparency. HTTP security headers beyond HTTPS are not explicitly detected, suggesting potential improvements. The use of Sentry for error monitoring indicates proactive error management. Overall, the security maturity is moderate to good but could be enhanced by formalizing security governance and disclosure practices.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Implement and publicly disclose a vulnerability disclosure program or security.txt file.
  3. Enhance HTTP security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  4. Provide clear incident response contact information for security issues.
  5. Continue to monitor and block disposable email domains on forms to reduce abuse.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Zeta Global
Description
Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.
Key services
AI-powered marketing platform, Customer Data Platform, Omnichannel activation, AI Agents and AI Flows, Analytics and attribution
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, Wistia video embeds, Marketo forms, Google Tag Manager, jQuery, Sentry (error tracking), HubSpot forms
Frameworks
WordPress CMS, Elementor page builder
Platforms
Zeta Marketing Platform, Marketo, HubSpot
Performance
moderate
Mobile
good
Accessibility
good
SEO
excellent

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Email domain validation on forms to block disposable/free emails
  • Use of Sentry for error monitoring

Analytics and tracking

Services
Google Tag Manager, Sentry
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Marketo, HubSpot
Marketing tools
Marketo, HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional marketing technology platform with AI-driven solutions.
  2. Content is rich with videos, detailed product descriptions, and customer use cases.
  3. Multiple marketing and analytics tools are integrated.
  4. Forms have validation to block disposable/free email domains.
  5. No explicit security or incident response pages found.
  6. No suspicious or malicious content detected.
  7. Strong branding and consistent design throughout the site.
Technical notes

Notes

The website is built on a modern WordPress CMS with Elementor page builder, integrating multiple marketing and analytics platforms such as Marketo, HubSpot, Google Tag Manager, and Wistia for video content. Hosting is supported by Akamai DNS infrastructure, indicating robust content delivery. Performance is moderate with good mobile optimization and accessibility features. SEO is well implemented with Yoast SEO plugin and comprehensive meta tags including Open Graph and JSON-LD structured data. Technical risks are minimal, though some HTTP security headers could be improved. The site demonstrates a mature and well-maintained technical infrastructure suitable for enterprise-grade marketing operations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 77/100 +1Low27 findingsView report
  2. 76/100Low28 findingsView report
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