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Security report for bobcard.io

Bitly, Inc. · Technology · United States

Low risk. 2 critical or high findings in Security headers and SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Bitly, Inc. is a well-established technology company founded in 2003, specializing in URL shortening and branded link management services. The company serves businesses and marketers globally, providing tools to customize, share, and track links effectively. Bitly holds a strong market position as a trusted provider, evidenced by its clientele including major brands like BuzzFeed and The New York Times. The website demonstrates a mature digital infrastructure built on WordPress, leveraging modern analytics and marketing technologies such as Snowplow Tracker, Google Tag Manager, and ProfitWell. Content is professionally presented with good mobile optimization and accessibility features. Security posture is robust with enforced HTTPS, domain registration protections, and consent management via OneTrust, although DNSSEC is not enabled, which is a recommended enhancement. Privacy compliance is strong, with comprehensive policies and consent mechanisms in place. Overall, Bitly's website reflects a professional, secure, and trustworthy online presence aligned with its business objectives.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

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This scan found 15 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
77
Security headers
45
Email security
85
DNS health
85
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bitly operates a SaaS business model focused on branded link management and URL shortening, targeting enterprises and marketers seeking enhanced link branding and analytics. The company generates revenue through subscription plans and offers additional services like QR code generation and analytics. Bitly's competitive advantage lies in its brand recognition, extensive integrations, and trusted security and privacy practices. The company maintains a broad partnership ecosystem and provides extensive resources including developer APIs and support centers. Growth indicators include continuous updates to privacy and accessibility compliance, as well as adoption of advanced tracking and marketing tools. Bitly's operations are primarily US-based, with a global customer base.

Security posture

Bitly exhibits a mature security posture with HTTPS enforced site-wide, domain registration safeguards, and use of consent management tools to comply with privacy regulations. The presence of clientDeleteProhibited and related domain status flags reduces risk of unauthorized domain changes. However, the absence of DNSSEC is a minor gap in DNS security. No exposed sensitive data or vulnerable libraries were detected in the website content. The company provides a Trust Center page outlining security policies, though explicit incident response contacts and vulnerability disclosure mechanisms such as security.txt are not found. Overall, Bitly demonstrates good security hygiene appropriate for its industry and scale.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
  2. Publish a security.txt file to facilitate responsible vulnerability disclosure.
  3. Provide explicit incident response contact emails (e.g., security@bitly.com, abuse@bitly.com) on the Trust Center or contact pages.
  4. Implement and enforce a Content-Security-Policy header to mitigate cross-site scripting risks.
  5. Regularly audit third-party scripts and tracking tools to ensure no vulnerabilities or privacy issues arise.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bitly, Inc.
Description
Bitly provides branded link management and URL shortening services to help businesses customize, share, and track links.
Key services
URL shortening, Branded links, QR codes, Analytics, Link management
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Snowplow Tracker, Google Tag Manager, OneTrust Consent Management, ProfitWell
Frameworks
JointsWP-CSS-master (WordPress theme)
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientRenewProhibited, clientTransferProhibited, clientUpdateProhibited
  • Use of OneTrust for cookie consent
  • No DNSSEC enabled (recommend enabling)

Analytics and tracking

Services
Snowplow Tracker, Google Tag Manager, ProfitWell
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads
Tracking pixels
Snowplow Tracker, ProfitWell
Marketing tools
ProfitWell
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Comprehensive privacy and cookie policies with consent mechanisms are present.
  3. No explicit contact emails or phone numbers found on this page, but contact forms and support URLs are provided.
  4. Use of multiple analytics and marketing tools with consent management indicates compliance focus.
  5. Strong branding consistency and trust signals from major client logos.
  6. Technical stack is modern and based on WordPress with CDN and tracking integrations.
  7. Security posture is good with HTTPS and domain status protections, but DNSSEC is not enabled.
  8. No evidence of vulnerabilities or exposed sensitive data in the HTML content.
  9. No adult or questionable content detected; content is safe for general audiences.
Technical notes

Notes

The website is built on WordPress using a custom theme (JointsWP-CSS-master) and leverages CDN services via Amazon Cloudfront for static assets. It integrates multiple JavaScript libraries and trackers including Snowplow, Google Tag Manager, and ProfitWell for analytics and marketing. Consent management is handled by OneTrust, ensuring compliance with GDPR and other privacy laws. Performance is moderate with deferred script loading and responsive design for mobile devices. Accessibility features are implemented with skip navigation links and ARIA roles. SEO is supported by proper meta tags, Open Graph data, and JSON-LD structured data. Hosting and DNS are managed through reputable providers including GoDaddy registrar and Google Domains DNS servers. Overall, the technical infrastructure is modern and well-maintained with opportunities for incremental security improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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