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Security report for blueshift.com

Blueshift · Technology · United States

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

Blueshift is a mature technology company founded in 1994, specializing in AI-powered customer engagement and marketing automation. Their platform integrates a Customer Data Platform, AI-driven decisioning, and cross-channel marketing capabilities to deliver personalized campaigns at scale. The company targets marketers and enterprises across various sectors including retail, finance, healthcare, and education. Technically, the website is built on WordPress, hosted on AWS, and leverages modern analytics and marketing tools such as HubSpot, Segment, and Google Tag Manager. The site is well-optimized for SEO, mobile, and accessibility, with excellent content quality and professional branding. Security posture is strong with HTTPS, domain locks, and no exposed sensitive data, though DNSSEC is not enabled and explicit incident response policies are absent. Overall, the website reflects a high level of digital maturity and business credibility, with extensive use of third-party integrations and tracking for marketing and analytics purposes.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching blueshift.com

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
85
Email security
80
DNS health
85
Network security
100
GDPR outside view
85
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention blueshift.com, from OffSeq Breach.

Total records
14
Employees
0
Customers
14
Third parties
0
Weak passwords
14%

5 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for blueshift.com.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Blueshift holds a strong market position as a unified platform provider combining AI, CDP, and marketing automation. Their business model is SaaS-based, focusing on delivering scalable, personalized marketing solutions. The company demonstrates competitive advantages through AI-powered agents, assistants, and predictors, and a broad partner ecosystem including Snowflake, Shopify, Salesforce, and Magento. Customer testimonials and case studies indicate successful deployments in demanding global brands. The platform supports multiple marketing channels and integrates with numerous cloud apps, indicating a robust and flexible offering. Growth indicators include active marketing campaigns, extensive resource libraries, and training sessions. Strategic observations suggest a focus on innovation in AI-driven marketing and customer data unification.

Security posture

The security maturity level of Blueshift's website is good, with HTTPS enforced and domain status locks preventing unauthorized transfers or deletions. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, DNSSEC is not enabled, which could be improved to enhance DNS security. The absence of explicit incident response and vulnerability disclosure policies limits transparency in security governance. The use of multiple third-party scripts and tracking pixels introduces potential risk vectors that require ongoing monitoring. Compliance with GDPR is indicated by privacy and cookie policies with consent mechanisms. Overall, the security posture supports business operations but could benefit from enhanced DNS security and formalized incident response documentation.

Recommendations

  1. Enable DNSSEC to strengthen DNS security and prevent spoofing.
  2. Publish a clear vulnerability disclosure policy and security.txt file to facilitate responsible reporting.
  3. Implement additional security headers such as Content-Security-Policy and X-Content-Type-Options.
  4. Regularly audit and update third-party scripts to mitigate supply chain risks.
  5. Enhance transparency by providing explicit incident response contact information and procedures.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Blueshift
Description
Blueshift provides an AI-powered customer engagement platform that combines Customer Data Platform (CDP), AI-driven decisioning, and cross-channel marketing automation to deliver personalized campaigns at scale.
Key services
Customer Data Platform, AI-powered decisioning, Cross-channel marketing hub, AI Agents, Assistants, and Predictors
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, jQuery, Lottie animations, HubSpot forms, Google Tag Manager, Segment analytics, Microsoft Clarity, Identity Matrix tracking, Pagesense, Chili Piper
Frameworks
WordPress, Yoast SEO
Platforms
HubSpot, AWS (Amazon Registrar, AWS DNS servers)
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain locked with clientDeleteProhibited and clientTransferProhibited
  • Use of security plugins and scripts
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Microsoft Clarity, Segment, HubSpot Analytics, Pagesense
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Facebook Ads, Reddit Ads, Twitter Ads, Bing Ads, LinkedIn Ads
Tracking pixels
HubSpot Ads Pixel, Facebook Pixel, ZoomInfo Pixel, SalesLoft Pixel, Reddit Pixel, Twitter Pixel, Bing Pixel, LinkedIn Insight Tag, Microsoft Clarity, Segment Analytics, Identity Matrix
Marketing tools
HubSpot, Segment, Microsoft Clarity, Pagesense, Chili Piper
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and interactive elements.
  2. Strong use of AI and marketing automation terminology and offerings.
  3. Multiple customer testimonials and case studies enhance trust.
  4. Extensive use of third-party marketing and analytics tools.
  5. No signs of suspicious or malicious content.
  6. Good SEO and structured data implementation.
  7. No explicit contact phone numbers found; contact primarily via forms and email.
  8. No explicit security incident or vulnerability disclosure policies found.
Technical notes

Notes

The website infrastructure is robust, leveraging WordPress CMS hosted on Amazon AWS with a modern tech stack including JavaScript frameworks, Lottie animations, and HubSpot forms. Performance is fast with good mobile optimization and accessibility features. SEO is well-implemented with comprehensive meta tags, Open Graph, and JSON-LD structured data. The site integrates numerous marketing and analytics tools, indicating a sophisticated digital marketing strategy. Technical risks include reliance on multiple third-party scripts which require vigilant security management. Opportunities exist to modernize security configurations and improve DNS security. Overall, the technical implementation supports a high-quality user experience and business functionality.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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