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Security report for bazaarvoice.com

Bazaarvoice · Technology · United States

Low risk. No critical or high findings.

Security score

89/100

Risk levelLow

0–100, higher is better. How it is calculated

Bazaarvoice is a leading enterprise technology company specializing in user-generated content (UGC) platforms that empower brands and retailers to engage shoppers authentically across the commerce journey. Their platform offers a comprehensive suite of services including ratings and reviews, social commerce, sampling, and creator marketing, positioning them as a key player in the e-commerce and retail technology sectors. The website demonstrates a mature digital presence with advanced marketing and analytics integrations such as Google Tag Manager, Marketo, New Relic, and Sentry, reflecting a robust technical infrastructure. Security posture is strong, supported by HTTPS, security headers, and ISO 27001 certification, although explicit incident response contacts and vulnerability disclosure mechanisms are not publicly detailed. The absence of WHOIS registration data is a notable anomaly but is offset by consistent branding, comprehensive privacy and cookie policies, and transparent business information. Overall, Bazaarvoice presents as a credible and professional enterprise with a well-optimized and secure web presence.

Scanned

This is an earlier scan of bazaarvoice.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

No critical or high findings. These medium findings are worth fixing next.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • Medium

      Missing Permissions-Policy header

      Controls browser features and APIs

      What to do: Implement a Permissions-Policy to restrict feature access

      • OWASP Secure Headers: OWASP Secure Headers Project recommends Permissions-Policy: accelerometer=(), autoplay=(), camera=(), cross-origin-isolated=(),…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Medium

      Privacy policy may not be GDPR compliant

      Privacy policy lacks explicit GDPR compliance elements

      What to do: Update privacy policy to explicitly address GDPR requirements and user rights

  3. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Medium

      No MTA-STS Policy

      MTA-STS enforces TLS for email delivery

      What to do: Implement MTA-STS to prevent downgrade attacks

  4. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Medium

      SSL Certificate Expires Within 90 Days

      SSL certificate expires in 63 days

      What to do: Plan SSL certificate renewal

  5. DNS health

    DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.

    • Medium

      DNSSEC Not Enabled

      DNSSEC is not configured for this domain

      What to do: Enable DNSSEC to prevent DNS spoofing attacks

      • CAPEC-142
      • RFC 4033
      • RFC 4035

Keep watching bazaarvoice.com

This scan found 12 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
80
Email security
85
DNS health
85
Network security
100
GDPR outside view
88
Average
89

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bazaarvoice operates in the technology and e-commerce sectors, targeting brands, retailers, and marketing professionals seeking to leverage authentic customer content to drive sales and loyalty. Their business model is B2B SaaS with a focus on full-funnel UGC solutions. The company maintains a strong market position with global reach and a portfolio that includes the Influenster community. Their ecosystem includes partnerships and integrations with marketing automation and analytics platforms, enhancing their value proposition. Growth indicators include extensive resource hubs, case studies, and a multi-language website catering to international markets. Strategic observations highlight their emphasis on trust, security, and compliance as differentiators in a competitive landscape.

Security posture

Bazaarvoice exhibits a mature security posture with enforced HTTPS, presence of security headers, and ISO 27001 certification indicating adherence to international security standards. The website integrates Sentry for real-time error monitoring and includes mechanisms to detect CSP violations, reflecting proactive security monitoring. However, the lack of publicly available incident response contacts and vulnerability disclosure policies suggests areas for improvement in transparency and community engagement. Data protection and privacy policies are comprehensive and GDPR compliant, supporting regulatory adherence. No immediate vulnerabilities or exposed sensitive data were detected in the analysis.

Recommendations

  1. Publish explicit incident response and security contact information to improve transparency and trust.
  2. Implement and publicize a vulnerability disclosure or security.txt page to encourage responsible reporting.
  3. Enhance data retention policy disclosures to align with privacy best practices and user expectations.
  4. Regularly audit third-party scripts and libraries to mitigate risks from external dependencies.
  5. Maintain and update WHOIS registration information to ensure domain legitimacy and reduce suspicion.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bazaarvoice
Description
Bazaarvoice enables brands and retailers to leverage the voice of the customer, manage user-generated content at scale, and engage shoppers from discovery to purchase.
Key services
User-generated content management, Ratings & Reviews, Questions & Answers, Social Commerce, Sampling, Creator Marketing, Insights and Reports
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress CMS, Yoast SEO plugin, Google Tag Manager, Marketo Forms, New Relic monitoring, Sentry error tracking, Lottie animations
Frameworks
Yoast SEO, Marketo, New Relic
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Security policy page
  • ISO 27001 certification
  • Use of Sentry for error monitoring
  • CSP violation event listener

Analytics and tracking

Services
Google Tag Manager, New Relic
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Sentry
Marketing tools
Marketo
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong presence of marketing and analytics tools indicating mature digital infrastructure.
  3. Security policies and certifications are prominently presented.
  4. No signs of adult or questionable content.
  5. WHOIS data missing, which reduces trust but is mitigated by other trust signals.
  6. Multiple language support and global targeting evident.
  7. Use of modern web technologies and performance optimizations.
Technical notes

Notes

The website is built on WordPress CMS with modern SEO and marketing tools such as Yoast SEO and Marketo, supported by advanced monitoring via New Relic and Sentry. Performance is optimized with preloaded fonts, responsive design, and efficient use of animations (Lottie). Accessibility and SEO practices are strong, with proper meta tags, Open Graph data, and structured JSON-LD schema enhancing search visibility and social sharing. The technical stack reflects a well-maintained and scalable infrastructure suitable for enterprise needs. Opportunities exist to further modernize hosting transparency and enhance incident response automation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 73/100 −16Medium19 findingsView report
  2. 89/100 +9Low20 findingsView report
  3. 80/100Low20 findingsView report
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