Skip to main content

Security report for bazaarvoice.com

Bazaarvoice · Technology · N/a

Low risk. No critical or high findings.

Security score

89/100

Risk levelLow

0–100, higher is better. How it is calculated

Bazaarvoice is a leading enterprise technology company specializing in user-generated content (UGC) platforms that empower brands and retailers to collect, manage, and leverage authentic shopper content such as ratings, reviews, images, and videos. Their platform supports the entire consumer journey, enhancing shopper confidence and driving sales through AI-powered insights and syndication capabilities. The company targets large-scale e-commerce and retail businesses globally, positioning itself as a trusted partner in the digital commerce ecosystem. Technically, Bazaarvoice's website is built on a WordPress CMS with modern integrations including Google Tag Manager, Marketo for marketing automation, New Relic for performance monitoring, and Sentry for error tracking. The site demonstrates excellent mobile optimization, accessibility, and SEO practices, reflecting a mature digital infrastructure suitable for enterprise needs. From a security perspective, the site enforces HTTPS, employs cookie consent mechanisms, and maintains comprehensive privacy and security policies. While explicit incident response and vulnerability disclosure information is not publicly available, the use of monitoring tools and privacy compliance indicates a solid security posture. The absence of WHOIS data introduces some uncertainty regarding domain registration transparency, but the overall professional presence and trust signals mitigate concerns. Overall, Bazaarvoice presents a low-risk profile with strong business credibility, technical sophistication, and privacy compliance. Strategic recommendations include publishing explicit incident response and vulnerability disclosure policies, enhancing security header configurations, and providing clearer contact information for data protection officers to further strengthen trust and compliance.

Scanned

This is an earlier scan of bazaarvoice.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

No critical or high findings. These medium findings are worth fixing next.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • Medium

      Missing Permissions-Policy header

      Controls browser features and APIs

      What to do: Implement a Permissions-Policy to restrict feature access

      • OWASP Secure Headers: OWASP Secure Headers Project recommends Permissions-Policy: accelerometer=(), autoplay=(), camera=(), cross-origin-isolated=(),…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Medium

      Privacy policy may not be GDPR compliant

      Privacy policy lacks explicit GDPR compliance elements

      What to do: Update privacy policy to explicitly address GDPR requirements and user rights

  3. Email security

    SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.

    • Medium

      No MTA-STS Policy

      MTA-STS enforces TLS for email delivery

      What to do: Implement MTA-STS to prevent downgrade attacks

  4. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Medium

      SSL Certificate Expires Within 90 Days

      SSL certificate expires in 72 days

      What to do: Plan SSL certificate renewal

  5. DNS health

    DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.

    • Medium

      DNSSEC Not Enabled

      DNSSEC is not configured for this domain

      What to do: Enable DNSSEC to prevent DNS spoofing attacks

      • CAPEC-142
      • RFC 4033
      • RFC 4035

Keep watching bazaarvoice.com

This scan found 12 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
80
Email security
85
DNS health
85
Network security
100
GDPR outside view
88
Average
89

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bazaarvoice operates in the technology and e-commerce sectors, offering a SaaS platform focused on user-generated content management. Their competitive advantage lies in their extensive global network, AI-driven content insights, and comprehensive suite of services including ratings, reviews, social commerce, and retail syndication. Revenue streams likely include subscription fees and premium service offerings. The company targets brands and retailers seeking to enhance shopper engagement and conversion. Growth indicators include a broad partner ecosystem, subsidiary Influenster, and consistent content updates. Strategic observations highlight Bazaarvoice's emphasis on authenticity, data-driven marketing, and omnichannel retail solutions.

Security posture

Bazaarvoice demonstrates a mature security posture with enforced HTTPS, cookie consent, and comprehensive privacy policies indicating GDPR compliance. The presence of security monitoring tools like Sentry and New Relic suggests active vulnerability and performance management. However, the lack of publicly disclosed incident response and vulnerability disclosure policies, as well as absence of a security.txt file, represent gaps in transparency and readiness. No critical vulnerabilities or exposed sensitive data were detected. The security culture appears proactive but could benefit from enhanced communication and formalized disclosure mechanisms.

Recommendations

  1. Publish a clear incident response policy and vulnerability disclosure program to improve transparency and trust.
  2. Implement and publicly link a security.txt file to facilitate responsible vulnerability reporting.
  3. Disclose Data Protection Officer contact details to strengthen GDPR compliance and user trust.
  4. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance security headers with explicit Content-Security-Policy reporting and other best practices.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bazaarvoice
Description
Bazaarvoice enables brands and retailers to leverage the voice of the customer, manage user-generated content at scale, and engage shoppers from discovery to purchase.
Key services
User-generated content collection and management, Ratings and reviews, Questions and answers, Social media management, Sampling and creator marketing, Retail syndication, Insights and reports
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress CMS, Yoast SEO plugin, Google Tag Manager, Marketo forms, New Relic monitoring, Sentry error tracking, Lottie animations
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Security and privacy policies publicly available
  • Cookie consent implemented
  • Use of security monitoring tools (Sentry, New Relic)

Analytics and tracking

Services
Google Tag Manager, New Relic, Sentry
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Sentry
Marketing tools
Marketo
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. Strong focus on user-generated content platform for brands and retailers.
  3. Multiple language support with hreflang tags for English, French, and German.
  4. Comprehensive privacy and cookie policies with consent mechanisms.
  5. Use of modern web technologies and analytics tools.
  6. No signs of adult or unsafe content.
  7. WHOIS data unavailable, possibly due to privacy protection or registry issues.
Technical notes

Notes

The website is built on WordPress CMS with modern SEO and marketing integrations such as Yoast SEO, Marketo, and Google Tag Manager. Performance is optimized with fast loading times and mobile responsiveness. Use of New Relic and Sentry indicates active monitoring of performance and errors. The site employs Lottie animations for rich media content, enhancing user engagement. Technical debt appears low with up-to-date libraries and structured data (JSON-LD) for SEO. Opportunities exist to further modernize security headers and improve incident response readiness.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 73/100 −16Medium19 findingsView report
  2. 89/100 +9Low20 findingsView report
  3. 80/100Low20 findingsView report
Reviews of this site

Share your experience with bazaarvoice.com. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review bazaarvoice.com.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.