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Security report for basis.net

Basis Technologies · Technology · United States

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

69/100

Risk levelMedium

0–100, higher is better. How it is calculated

Basis Technologies is a well-established advertising automation platform that serves digital marketers and media teams by integrating and automating digital advertising workflows. The company offers a comprehensive SaaS platform with key services including a top-ranked Demand Side Platform (DSP), digital advertising automation, consulting services, and educational programs through its AdTech Academy. The website reflects a strong market position with consistent branding, customer testimonials, and industry certifications such as SOC 2. Technically, the website is built on WordPress using Oxygen Builder, leveraging modern analytics and marketing tools like Google Tag Manager and Microsoft Clarity. The site is mobile-optimized, SEO-friendly, and provides a good user experience with rich multimedia content. Security posture is solid with HTTPS enforcement and domain transfer protections, though some improvements like enabling DNSSEC and publishing explicit security policies are recommended. Overall, the website and domain registration data indicate a trustworthy and credible business with a mature digital presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
45
Email security
80
DNS health
85
Network security
100
GDPR outside view
53
Average
69

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Basis Technologies operates in the technology and media sectors, targeting digital marketing professionals and agencies. Its business model combines software platform offerings with consulting and managed services, generating revenue through subscriptions and professional services. The company maintains a strong partnership ecosystem, including educational initiatives and privacy policy hosting. Growth indicators include active content publishing, event participation, and a broad technology stack supporting multi-channel advertising. The company emphasizes automation, efficiency, and collaboration, positioning itself as an innovator in the adtech space. The domain age and WHOIS data support the company's legitimacy and long-term market presence.

Security posture

The website demonstrates a mature security posture with HTTPS enabled and domain transfer protections in place. The presence of a SOC 2 certification badge indicates adherence to recognized security standards. However, the absence of DNSSEC, explicit security policies, incident response information, and vulnerability disclosure mechanisms represents gaps in transparency and security maturity. No critical vulnerabilities or exposed sensitive data were detected in the content. The use of third-party analytics and tracking pixels is balanced with visible cookie consent mechanisms, supporting privacy compliance. Overall, the security posture is good but could be enhanced by publishing more detailed security documentation and enabling DNSSEC.

Recommendations

  1. Enable DNSSEC to improve domain name system security and prevent DNS spoofing.
  2. Publish a dedicated security policy and incident response plan on the website to increase transparency and trust.
  3. Add a vulnerability disclosure policy or security.txt file to facilitate responsible reporting of security issues.
  4. Implement additional HTTP security headers such as Content Security Policy (CSP), HSTS, and X-Frame-Options.
  5. Provide direct security contact information (e.g., security@basis.com) for incident reporting and inquiries.

Contact details published on the site

Addresses
Legal name
Basis Technologies
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Basis Technologies
Description
Basis Technologies improves the lives of digital marketers with the world’s most automated and comprehensive advertising platform.
Key services
Demand Side Platform (DSP), Digital Advertising Automation, Media Strategy & Activation Consulting, AdTech Academy education, All Channel Activation, Communication Portal, Dashboards and Business Intelligence
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Oxygen Builder, Google Tag Manager, Font Awesome, jQuery, Vimeo video embeds, AOS (Animate On Scroll), Convert Experiences (A/B testing), Clarity (Microsoft), CookieLaw.org consent
Frameworks
WordPress, Oxygen
Platforms
WordPress CMS
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status clientTransferProhibited
  • SOC 2 certification badge displayed
  • Cookie consent mechanism implemented

Analytics and tracking

Services
Google Analytics, Microsoft Clarity
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Google Analytics (via GTM), Microsoft Clarity, Convert Experiences A/B testing, Datonics pixel, TAP pixel
Marketing tools
Microsoft Clarity, Convert Experiences
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia.
  2. Strong branding and consistent messaging about advertising automation.
  3. Multiple social media channels linked and active.
  4. Use of modern web technologies and analytics tools.
  5. Good privacy and cookie compliance with visible policies and consent.
  6. No visible security policy or incident response information publicly available.
  7. No explicit terms of service page found.
  8. No security.txt or vulnerability disclosure found.
  9. Domain WHOIS data supports legitimacy and long-term operation.
Technical notes

Notes

The website is built on a modern WordPress CMS with Oxygen Builder, supporting responsive design and rich multimedia content including embedded videos. It uses a variety of JavaScript libraries and marketing tools such as jQuery, Font Awesome, Google Tag Manager, Microsoft Clarity, and Convert Experiences for A/B testing. The site demonstrates good SEO practices with meta tags, Open Graph, and JSON-LD structured data. Performance is moderate, with some room for optimization. Accessibility features are present but could be further enhanced. The technical infrastructure is robust and supports the business goals effectively, though enabling DNSSEC and optimizing security headers would reduce technical risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100 −1Medium32 findingsView report
  2. 69/100Medium30 findingsView report
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