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Security report for baseline.is

Baseline · Technology · N/a

High risk. 8 critical or high findings in Security headers, GDPR outside view and 3 other checks.

Security score

49/100

Risk levelHigh

0–100, higher is better. How it is calculated

Baseline is a technology company founded in 2020 that offers an all-in-one brand platform SaaS solution designed to automate content creation and streamline brand management. The platform targets agencies, small businesses, non-profits, marketing teams, and franchises, providing tools such as brand guides, on-brand templates, and a design editor to help users maintain consistent branding effortlessly. The company has established a credible market presence with over 16,000 brands created and features customer testimonials and case studies that reinforce its trustworthiness. Technically, the website leverages modern JavaScript frameworks like Vue.js, integrates analytics tools such as PostHog and Google Tag Manager, and uses third-party services including AnyChat and Reditus affiliate scripts. Hosting is provided by Hetzner, a reputable provider, and the site employs SSL/TLS encryption with good configuration. The website is well-designed, mobile-optimized, and SEO-friendly, though some accessibility features are basic. From a security perspective, Baseline enforces HTTPS and uses nonce attributes for stylesheets, but lacks explicit security headers and a vulnerability disclosure policy. DNSSEC is not enabled, representing a minor security gap. Privacy compliance is partially addressed with a comprehensive privacy policy and terms of service, but no cookie consent mechanism is evident. Contact information is limited to forms and newsletter subscription, with no direct emails or phone numbers published. Overall, Baseline presents a professional and trustworthy online presence with a solid technical foundation and good business credibility. Strategic improvements in security headers, cookie consent, and direct contact information would enhance its security posture and privacy compliance, further strengthening user trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching baseline.is

This scan found 27 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
65
DNS health
70
Network security
20
GDPR outside view
53
Average
49

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Baseline operates in the technology sector as a SaaS provider specializing in brand management and content automation. Its business model focuses on subscription-based services offering brand guides, design editors, and template libraries. The company targets a diverse audience including agencies, small businesses, non-profits, marketing teams, and franchises, positioning itself as a comprehensive brand platform. With over 16,000 brands created, Baseline demonstrates growth and market traction. Partnerships with digital asset management providers like crops.is expand its ecosystem. The company emphasizes ease of use, collaboration, and automation to differentiate itself in a competitive market. Revenue streams likely include tiered subscription plans and possibly affiliate marketing. The absence of direct contact details suggests a digital-first customer engagement approach.

Security posture

Baseline exhibits a moderate to good security posture. The website enforces HTTPS with excellent SSL configuration, uses nonce attributes to mitigate certain injection risks, and avoids exposing sensitive data in its HTML content. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options reduces its defense-in-depth. DNSSEC is not enabled, which could expose DNS spoofing risks. No security.txt or vulnerability disclosure policy is present, limiting transparency for security researchers. Privacy compliance is partial, with a comprehensive privacy policy but lacking cookie consent mechanisms. The use of third-party scripts and analytics introduces potential tracking concerns, though no vulnerable libraries were detected. Incident response readiness and security frameworks are not documented. Overall, the security posture is adequate but could be improved with additional headers, disclosure policies, and enhanced privacy controls.

Recommendations

  1. Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
  2. Enable DNSSEC for the domain to protect against DNS spoofing and improve domain security.
  3. Add a security.txt file and a public vulnerability disclosure policy to facilitate responsible reporting and improve security transparency.
  4. Introduce a cookie consent banner or mechanism to comply fully with GDPR and enhance user privacy controls.
  5. Publish direct contact information such as security or abuse email addresses to improve incident response and user trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Baseline
Description
Automate your content creation and boost your brand presence. Get solid brand guidelines and create consistent designs effortlessly.
Key services
Brand Guide, On-Brand Templates, Design Editor, Content Automation
Content quality
excellent
Branding
consistent

Technology

Stack
Vue.js, PostHog analytics, AnyChat widget, Reditus affiliate script, Google Tag Manager, Sendy (newsletter)
Frameworks
Vue.js
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of nonce attributes on stylesheets

Analytics and tracking

Services
PostHog, Google Analytics (via GTM)
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
PostHog
Marketing tools
Sendy newsletter
Transparency
basic

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design
  2. Strong focus on brand management SaaS tools
  3. Multiple customer testimonials and case studies enhance trust
  4. Use of modern JavaScript frameworks and analytics tools
  5. No direct contact emails or phone numbers found, only contact forms and newsletter subscription
  6. No explicit cookie consent mechanism detected
  7. No security.txt or explicit vulnerability disclosure found
  8. DNSSEC not enabled, which is a minor security gap
  9. Hosting on reputable provider Hetzner
  10. SSL/TLS properly configured and enforced
Technical notes

Notes

The website is built using modern web technologies, notably Vue.js for frontend interactivity, and integrates analytics and marketing tools such as PostHog, Google Tag Manager, AnyChat, and Reditus affiliate scripts. It uses a proprietary or custom CMS named Baseline CMS. Hosting is provided by Hetzner, a reliable European hosting provider. The site is mobile-optimized with responsive design and good SEO metadata including Open Graph and JSON-LD structured data. Performance is moderate, with asynchronous loading of scripts and lazy loading of images. Some technical debt is noted in the lack of security headers and cookie consent implementation. The site architecture supports scalability and collaboration features. Overall, the technical infrastructure is modern and well-implemented but can benefit from enhanced security and privacy features.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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