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Security report for b.cz

Business Factory · Technology · Czech Republic

Low risk. 4 critical or high findings in GDPR outside view and Security headers.

Security score

79/100

Risk levelLow

0–100, higher is better. How it is calculated

Business Factory is a Czech-based international marketing agency established in 1997, specializing in data-driven marketing strategies, branding, performance marketing, creative content, and analytics. The company has expanded internationally with branches in Poland and the UAE, serving a diverse clientele across more than 58 countries. Their business model focuses on delivering measurable growth and ROI through a full-service marketing approach supported by proprietary technologies and senior marketing expertise. The website reflects a mature digital infrastructure with modern technologies such as WordPress CMS, Google Tag Manager, Facebook Pixel, and HubSpot Analytics, ensuring robust marketing and analytics capabilities. Security posture is strong with HTTPS enforcement and anti-spam measures, though explicit security policies and incident response contacts are not publicly disclosed. Privacy compliance is well-managed with comprehensive cookie and privacy policies and consent mechanisms. Overall, the website demonstrates high professionalism, trustworthiness, and technical maturity, supporting the company's market position as a reliable marketing partner.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, LinkedIn

      What to do: Document all third-party data sharing in your privacy policy

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
92
Security headers
70
Email security
85
DNS health
85
Network security
100
GDPR outside view
40
Average
79

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company targets both small and large enterprises seeking strategic marketing growth and international expansion. Their competitive advantage lies in their data-driven approach, senior expertise, and proprietary technologies. Revenue streams likely include marketing services, technology solutions, and consultancy. The partnership ecosystem includes major platforms like Google, META, TikTok, and Microsoft, enhancing their service offerings. Growth indicators include managing over one billion CZK in media budgets annually and a team exceeding 100 professionals. The company maintains a strong brand presence with consistent messaging and client testimonials from reputable brands, reinforcing credibility and market trust.

Security posture

The website exhibits a mature security posture with HTTPS enabled and anti-spam protection via CleanTalk. Cookie consent management aligns with GDPR requirements, indicating good privacy practices. However, the absence of publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms suggests areas for improvement in transparency and readiness. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of multiple third-party scripts necessitates ongoing security audits to mitigate risks. Overall, the security posture is solid but could benefit from enhanced documentation and incident response preparedness.

Recommendations

  1. Implement and publish a formal security policy and incident response plan accessible on the website.
  2. Add security.txt file or vulnerability disclosure policy to encourage responsible reporting of security issues.
  3. Enhance HTTP security headers such as X-Frame-Options and X-Content-Type-Options for improved protection.
  4. Regularly audit and update third-party scripts and plugins to mitigate potential vulnerabilities.
  5. Maintain transparency with users by providing clear data retention policies and privacy notices.

Contact details published on the site

Addresses
Legal name
Business Factory
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Business Factory
Description
Marketingová agentura Business Factory díky strategickému přístupu založeného na datech pomáhá firmám růst již od roku 2009. Business Factory má i několik poboček v zahraničí díky kterým pomáhá českým firmám s expanzí.
Key services
Strategie, Branding, Výkonnostní marketing, Kreativa, Analytika
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics, Facebook Pixel, CleanTalk Anti-Spam, HubSpot Analytics, LiteSpeed Cache, WordPress
Frameworks
WordPress, WPML (multilingual plugin)
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Anti-spam protection via CleanTalk
  • Consent management for cookies
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, LH Insights
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, META (Facebook Ads), TikTok Ads, ROI Hunter, DV360, Microsoft Advertising
Tracking pixels
Facebook Pixel, HubSpot Analytics, LH Insights
Marketing tools
HubSpot, CleanTalk Anti-Spam
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Professional marketing agency with international presence
  3. Strong use of modern marketing and analytics technologies
  4. Comprehensive cookie and privacy policies with consent management
  5. Clear contact information and multiple communication channels
  6. No security policy or incident response info publicly available
  7. No vulnerability disclosure or security.txt found
  8. Good SEO and accessibility practices observed
  9. No suspicious or malicious content detected
Technical notes

Notes

The website is built on WordPress CMS with multilingual support via WPML, hosted on Gransy servers. It employs modern marketing and analytics technologies including Google Tag Manager, Facebook Pixel, HubSpot, and CleanTalk anti-spam. Performance is optimized with LiteSpeed Cache and lazy loading of images. The site is mobile-optimized with responsive design and accessibility features. SEO is well-implemented with comprehensive meta tags, Open Graph, and JSON-LD structured data. Technical risks are minimal, but reliance on multiple third-party scripts requires vigilant security management. Overall, the technical infrastructure supports a fast, secure, and user-friendly experience aligned with business goals.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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